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Prom Dresses and Gowns

  • Claudia Navy - Iridescent Navy Cowl Neck Gown with Lace-Up Back Claudia Navy - Iridescent Navy Cowl Neck Gown with Lace-Up Back
    Save 55%

    Claudia - Navy

    Original Price $440.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Claudia Gown will have you exuding confidence at your next event. Made ...

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  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 52%

    Clio - White

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

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  • Aella - White 3D Embellished Two Piece Set with Sheer Bodice Aella - White 3D Embellished Two Piece Set with Sheer Bodice
    Save 64%

    Aella - White

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection With a sense of femininity, Alamour the Label introduces the Aella Set. You...

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  • Madea - Black Crepe Gown with Mesh Insert & Side Slit Madea - Black Crepe Gown with Mesh Insert & Side Slit
    Save 52%

    Medea - Black

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...

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  • Amary Black - Crepe Sheer Structured Prom Formal Gown Amary Black - Crepe Sheer Structured Prom Formal Gown
    Save 56%

    Amary - Black

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Sculptured to perfection. The Amary Gown is created with an a-line fit, hal...

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  • Selene - Emerald Sequin Gown with Side Cut-Outs and Mermaid Silhouette Selene - Emerald Sequin Gown with Side Cut-Outs and Mermaid Silhouette
    Save 52%

    Selene - Emerald

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Skin baring and figure-hugging, the Selene Gown was made to be shown off. M...

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In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!