MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
Skip to content

Filters

Sale

  • Mimi - Nude Heels Mimi - Nude Heels
    Save 60%

    Zahara - Gold Heels

    $249.00
    $99.00
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesPair your favourite look with the Zahara Heels. Designed with an open to...

    View full details
  • Mimi - Nude Heels Mimi - Nude Heels
    Save 60%

    Mimi - Nude Heels

    $249.00
    $99.00
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesMade to command all the attention in any setting, the Mimi Heels will be...

    View full details
  • Giorgia - White Heels Giorgia - White Heels
    Save 60%

    Giorgia - White Heels

    $249.00
    $99.00
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesThe Giorgia Heels bring attention with ease. Created from a white leathe...

    View full details
  • Amandine Dress - Black Scuba Mini with Puff Sequin Embellished Sleeves Amandine Dress - Black Scuba Mini with Puff Sequin Embellished Sleeves
    Save 64%

    Amandine Dress

    $279.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Amandine Dress is a chic design crafted for your high-end cocktail events. Embellished wit...

    View full details
  • Sidney - Pink Sheer Bodice Gown with Off-Shoulder Throw Sidney - Pink Sheer Bodice Gown with Off-Shoulder Throw
    Save 30%

    Sidney - Pink

    $599.00
    $419.30
    XXS XS S M L XL

    Venice Collection The Sidney Gown harmonizes playful proportions and vibrant tones for a modern take on evening attire. Structured with a boned bo...

    View full details
  • Kinsey - Blush Sequin Mesh Gown with One-Shoulder, Waist Cut-Outs and Side Slit Kinsey - Blush Sequin Mesh Gown with One-Shoulder, Waist Cut-Outs and Side Slit
    Save 56%

    Kinsey - Blush

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favour asymmetry with the Kinsey Gown. Rendered from a mauve-toned mesh fabric with silver sequ...

    View full details
  • Marilyn - Black Satin Gown with Gloves and Sheer Boned Bodice
    Save 56%

    Marilyn - Black

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Invest in modern sophistication with the Marilyn Gown. Formed with a sheer mesh bodice with a s...

    View full details
  • Delphie - Black Beaded Feather Gown with Off-Shoulder Cape and Waist Cut-Out
    Save 71%

    Delphie - Black

    $699.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Glamour comes easy with the Delphi Gown. Featuring a statement off-shoulder drape, sweeping as...

    View full details
  • Samar Two Piece Floral Set with Bow Tie Back Samar Two Piece Floral Set with Bow Tie Back
    Save 30%

    Samar Set

    $289.00
    $202.30
    XXS XS S M L XL

    Mediterranean Summer Collection This two-piece design welcomes spring with its floral pattern, airy fabrication, and relaxed fit. The Samar Set fe...

    View full details
  • Melinda - Red Satin Gown with Diamante Straps and Bow Ties
    Save 60%

    Melinda - Red

    $499.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Sharing a harmony of playful accents & vibrant tones, the Melinda Gown is easily a preferre...

    View full details
  • Maragaux - Nude Beaded Jumpsuit with Feathered Cuffs Maragaux - Nude Beaded Jumpsuit with Feathered Cuffs
    Save 50%

    Maragaux - Nude

    $599.00
    $299.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Dalida Collection The Maragaux Jumpsuit embodies sophisticated maximalism for this season's even...

    View full details
  • Paige Sky Blue Feather Strapless Mini Dress with Sheer Bodice Paige Sky Blue Feather Strapless Mini Dress with Sheer Bodice
    Save 71%

    Paige Dress

    $699.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  To make a captivating impression at your next event, consider the Paige Dress. Made from lavis...

    View full details
  • Zahara - Gold Glitter Mesh Gown with Deep Plunge Neckline
    Save 67%

    Zahara - Gold

    $599.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zahara Gown portrays maximalism at its finest. Showcasing a deep plunging neckline, ruched...

    View full details
  • Violante White Mini Dress with Waist Cut-Out & Diamante Trim Violante White Mini Dress with Waist Cut-Out & Diamante Trim
    Save 61%

    Violante Dress

    $259.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Glamorous and sophisticated, the Violante Dress meets this criteria. Produced from a taffeta f...

    View full details
  • Betty - Red Satin Gown with One-Shoulder Sleeve Betty - Red Satin Gown with One-Shoulder Sleeve
    Save 50%

    Betty - Red

    $399.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This vibrant style was made for those who love to make a statement. Fitted with an asymmetrica...

    View full details
  • Marzia Lilac Lurex Dress with Criss Cross Back Marzia Lilac Lurex Dress with Criss Cross Back
    Save 50%

    Marzia Dress

    $199.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Marzia Dress provides an innate understanding of the female form with its fitted silhouett...

    View full details
  • Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit
    Save 57%

    Faretti - White

    $470.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Dalida CollectionDefined with a straight neckline, sheer mesh corset, and a side slit with a dra...

    View full details
  • Leona - Burgundy Satin Gown with Mermaid Silhouette Leona - Burgundy Satin Gown with Mermaid Silhouette
    Save 50%

    Leona - Burgundy

    $399.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionSimplistic yet stylish, the Leona Gown proves that less is more. Created ...

    View full details
  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 56%

    Gwen - Lilac

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

    View full details
  • Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve
    Save 60%

    Shanna - Pink

    $499.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Shanna Gown offers an abundance of class and luxury with each creative detail. Designed wit...

    View full details
  • Alivia - Lime Satin Gown with Cowl Neckline, Side Slit and Lace-Up Back Alivia - Lime Satin Gown with Cowl Neckline, Side Slit and Lace-Up Back
    Save 52%

    Alivia - Lime

    $420.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Alivia Gown takes an effortless approach to evening styling with its cowl neckline, thin s...

    View full details
  • Claudette - White Gown with Off-Shoulder Feather Detail Claudette - White Gown with Off-Shoulder Feather Detail
    Save 56%

    Claudette - White

    $899.00
    $399.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Claudette Gown is the epitome of luxury. This style was created with a feather-trimmed nec...

    View full details

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.