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  • Leona - Burgundy Satin Gown with Mermaid Silhouette Leona - Burgundy Satin Gown with Mermaid Silhouette
    Save 30%

    Leona - Burgundy

    Original Price $399.00
    Current Price $279.30
    XXS XS S M L XL

    Côte d'Azur Collection Simplistic yet stylish, the Leona Gown proves that less is more. Created in a burgundy-toned satin fabric and elevated by i...

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  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 56%

    Gwen - Lilac

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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  • Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve
    Save 60%

    Shanna - Pink

    Original Price $499.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Shanna Gown offers an abundance of class and luxury with each creative detail. Designed wit...

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  • Alivia - Lime  Satin Gown with Cowl Neckline, Side Slit and Lace-Up Back Alivia - Lime  Satin Gown with Cowl Neckline, Side Slit and Lace-Up Back
    Save 52%

    Alivia - Lime

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Alivia Gown takes an effortless approach to evening styling with its cowl neckline, thin s...

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  • Claudette - White Gown with Off-Shoulder Feather Detail Claudette - White Gown with Off-Shoulder Feather Detail
    Save 56%

    Claudette - White

    Original Price $899.00
    Current Price $399.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Claudette Gown is the epitome of luxury. This style was created with a feather-trimmed nec...

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  • Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit
    Save 56%

    Dinah - Black

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Dinah Gown provides an alluring approach to your evening attire with its daring waist cut-...

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  • Candice - Pink Satin Gown with Diamante Criss Cross Straps Candice - Pink Satin Gown with Diamante Criss Cross Straps
    Save 30%

    Candice - Pink

    Original Price $320.00
    Current Price $224.00
    XXS XS S M L XL

    Dalida Collection Blending a minimalistic silhouette with a feminine pink hue, the Candice Gown is the perfect look for your event. Decorated with...

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  • Maureen - Black Cut-Out Sequin Gown with Diamante Straps
    Save 57%

    Maureen - Black

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Maureen Gown provides a glamorous appeal with its diamante accents & sequin fabric. Fe...

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  • Save 30%

    Jessalyn - Black

    Original Price $599.00
    Current Price $419.30
    XXS XS S M L XL

    Dalida Collection If sophisticated glamour is the look you're after, the Jessalyn Jumpsuit can provide just that. Designed with a sheer bodice, fe...

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  • Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties
    Save 64%

    Ainsley - Black

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Providing luxury & elegance, the Ainsley Set was designed with the finer details in mind. I...

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  • Save 58%

    Marlene - Yellow

    Original Price $480.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bright & enthralling, the Marlene Gown will elevate your evening look. Designed with an op...

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  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck
    Save 59%

    Jackie - Red

    Original Price $490.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

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  • Georgina - Teal Satin Strapless Gown with Waist Cut-Outs Georgina - Teal Satin Strapless Gown with Waist Cut-Outs
    Save 56%

    Georgina - Teal

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  For those who are wanting a simplistic, yet stylish look. The Georgina Gown provides a straigh...

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  • Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit
    Save 57%

    Paloma - Red

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Alluring yet elegant, the Paloma Dress epitomizes sophisticated evening wear. This dress is cr...

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  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back
    Save 57%

    Harlow - Red

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plu...

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  • Selah Gold Beaded Glitter Set with Waist Straps Selah Gold Beaded Glitter Set with Waist Straps
    Save 59%

    Selah Set

    Original Price $489.00
    Current Price $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  The Selah Set will elevate your event wear with its beaded glitter fabric, diamante waist ties...

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  • Eden Pink Midi Dress with Feather Trim Sleeve and Waist Cut-Out Eden Pink Midi Dress with Feather Trim Sleeve and Waist Cut-Out
    Save 47%

    Eden Dress

    Original Price $189.00
    Current Price $100.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Feminine and alluring, the Eden Dress adds a touch of modernity to your look. Rendered from a s...

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  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 52%

    Kasey - White

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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  • Ambel - Navy Satin Gown with Plunging Neckline and Front Slit Ambel - Navy Satin Gown with Plunging Neckline and Front Slit
    Save 50%

    Ambel - Navy

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...

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  • Fabiana Gold Sequin Set with Waist Ties & Off-Shoulder Sleeves Fabiana Gold Sequin Set with Waist Ties & Off-Shoulder Sleeves
    Save 65%

    Fabiana Set

    Original Price $289.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Fabiana Set proposes allure for your next event. Fitted with a draped v-style waist skirt, ...

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  • Sasha - Blue Gown with Diamante Trim and Bodice Cut-Outs & a Side Slit
    Save 64%

    Sasha - Blue

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  With each creative detail, the Sasha Gown offers a stylish approach to your event attire. Fitt...

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  • Yiras Iridescent White Mesh Set with Bodice Cut-Out Yiras Iridescent White Mesh Set with Bodice Cut-Out
    Save 50%

    Yiras Set

    Original Price $420.00
    Current Price $210.00
    XXS XS S M L XL

    Mediterranean Summer Collection Ethereal and angelic, the Yiras Set catches the light with its iridescent tones. Separated at the waist, this two-...

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  • Arcelia Sage Satin Set with Waist Ties and Side Slit Arcelia Sage Satin Set with Waist Ties and Side Slit
    Save 63%

    Arcelia Set

    Original Price $269.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Arcelia Set embraces a formed fitting silhouette for a sophisticated appeal. Prepped in a ...

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  • Henriette - Lilac Ruched Glitter Gown with Criss Cross Back Henriette - Lilac Ruched Glitter Gown with Criss Cross Back
    Save 78%

    Henriette - Lilac

    Original Price $450.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Henriette Gown provides an innate understanding of the female form with its fitted silhouet...

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Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.