GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
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Prom & Evening Wear | Dresses and Gowns

  • Ambel - Navy Satin Gown with Plunging Neckline and Front Slit Ambel - Navy Satin Gown with Plunging Neckline and Front Slit
    Save 50%

    Ambel - Navy

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...

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  • Betty - Red Satin Gown with One-Shoulder Sleeve Betty - Red Satin Gown with One-Shoulder Sleeve
    Save 50%

    Betty - Red

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This vibrant style was made for those who love to make a statement. Fitted with an asymmetrica...

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  • Georgina - Teal Satin Strapless Gown with Waist Cut-Outs Georgina - Teal Satin Strapless Gown with Waist Cut-Outs
    Save 56%

    Georgina - Teal

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  For those who are wanting a simplistic, yet stylish look. The Georgina Gown provides a straigh...

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  • Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train
    Save 52%

    Salma - Navy

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.