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GET PROM READY | SHOP NOW
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Prom & Evening Wear | Dresses and Gowns

  • Maureen - Black Cut-Out Sequin Gown with Diamante Straps
    Save 57%

    Maureen - Black

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Maureen Gown provides a glamorous appeal with its diamante accents & sequin fabric. Fe...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit
    Save 56%

    Dinah - Black

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Dinah Gown provides an alluring approach to your evening attire with its daring waist cut-...

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  • Delphie - Black Beaded Feather Gown with Off-Shoulder Cape and Waist Cut-Out
    Save 71%

    Delphie - Black

    Original Price $699.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Glamour comes easy with the Delphi Gown. Featuring a statement off-shoulder drape, sweeping as...

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  • Marilyn - Black Satin Gown with Gloves and Sheer Boned Bodice
    Save 56%

    Marilyn - Black

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Invest in modern sophistication with the Marilyn Gown. Formed with a sheer mesh bodice with a s...

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  • Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties
    Save 64%

    Ainsley - Black

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Providing luxury & elegance, the Ainsley Set was designed with the finer details in mind. I...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.