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Prom & Evening Wear | Dresses and Gowns

  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 52%

    Kasey - White

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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  • Leona - Burgundy Satin Gown with Mermaid Silhouette Leona - Burgundy Satin Gown with Mermaid Silhouette
    Save 30%

    Leona - Burgundy

    Original Price $399.00
    Current Price $279.30
    XXS XS S M L XL

    Côte d'Azur Collection Simplistic yet stylish, the Leona Gown proves that less is more. Created in a burgundy-toned satin fabric and elevated by i...

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  • Mimi - Lime Sequin Halter Dress with Sheer Boned Bodice with Frill Side and Side Slit Mimi - Lime Sequin Halter Dress with Sheer Boned Bodice with Frill Side and Side Slit
    Save 64%

    Mimi - Lime

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Mimi Gown is a fashion-forward design that guarantees all the attention. Fitted with a she...

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  • Sasha - Blue Gown with Diamante Trim and Bodice Cut-Outs & a Side Slit
    Save 64%

    Sasha - Blue

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  With each creative detail, the Sasha Gown offers a stylish approach to your event attire. Fitt...

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  • Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit
    Save 56%

    Dinah - Black

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Dinah Gown provides an alluring approach to your evening attire with its daring waist cut-...

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  • Delphie - Black Beaded Feather Gown with Off-Shoulder Cape and Waist Cut-Out
    Save 71%

    Delphie - Black

    Original Price $699.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Glamour comes easy with the Delphi Gown. Featuring a statement off-shoulder drape, sweeping as...

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  • Henriette - Lilac Ruched Glitter Gown with Criss Cross Back Henriette - Lilac Ruched Glitter Gown with Criss Cross Back
    Save 78%

    Henriette - Lilac

    Original Price $450.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Henriette Gown provides an innate understanding of the female form with its fitted silhouet...

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  • Marilyn - Black Satin Gown with Gloves and Sheer Boned Bodice
    Save 56%

    Marilyn - Black

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Invest in modern sophistication with the Marilyn Gown. Formed with a sheer mesh bodice with a s...

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  • Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties
    Save 64%

    Ainsley - Black

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Providing luxury & elegance, the Ainsley Set was designed with the finer details in mind. I...

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  • Kinsey - Blush Sequin Mesh Gown with One-Shoulder, Waist Cut-Outs and Side Slit Kinsey - Blush Sequin Mesh Gown with One-Shoulder, Waist Cut-Outs and Side Slit
    Save 56%

    Kinsey - Blush

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favour asymmetry with the Kinsey Gown. Rendered from a mauve-toned mesh fabric with silver sequ...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.