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Shop Formal Dresses and Gowns

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Lais Tank - Teal

$29.98 AUD
$59.95 AUD
Sale

Lais Tank - Gold

$29.98 AUD
$59.95 AUD
Sale

Laetita Dress

$100.00 AUD
$249.00 AUD
Sale

Kylie Kids Set - Lilac

$44.98 AUD
$89.95 AUD
Sale

Kourtney Kids Set

$34.98 AUD
$69.95 AUD
Sale

Kiraz Gown

$600.00 AUD
$1,200.00 AUD
Sale

Kinsey - Blush

$450.00 AUD
Pre Order

Kimora Sequin Gown - Gold

$225.00 AUD
$450.00 AUD
Sold Out
SOLD OUT

Kendall Romper

$15.00 AUD
$99.95 AUD
Sale

Kelly Pants

$25.00 AUD
$95.00 AUD
Sale

Kelly Crop

$24.98 AUD
$49.95 AUD
Sale
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SOLD OUT

Katina Dress

$189.95 AUD
Sold Out
SOLD OUT

Katia Dress

$124.50 AUD
$249.00 AUD
Sale

Kasia Dress

$320.00 AUD

Karmira Dress

$179.00 AUD

Karmia Dress

$249.00 AUD
Sale
Sale

Kalia Dress

$350.00 AUD
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SOLD OUT
Sold Out
SOLD OUT
Sold Out
SOLD OUT

Juliet Dress

$249.00 AUD
Sold Out
SOLD OUT

Jules Shirred Dress - Yellow

$50.00 AUD
$179.00 AUD
Sale

Jules Shirred Dress - Blue

$50.00 AUD
$179.00 AUD
Sale

Jourdan Dress

$320.00 AUD

Jordana Set

$229.00 AUD

Jolie Dress

$470.00 AUD

Jola - Pink

$420.00 AUD
Made To Order

Johanne Dress

$239.00 AUD

Jocelina - Gold

$499.00 AUD
Sold Out
SOLD OUT

Jocelina - Black

$499.00 AUD
Sold Out
SOLD OUT

Jessalyn - Black

$599.00 AUD
Pre Order

Jelena Set

$59.00 AUD
$149.95 AUD
Sale

Jayla - Deep Red

$249.50 AUD
$499.00 AUD
Sale
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SOLD OUT

Jasmine Butterfly Dress

$64.98 AUD
$129.95 AUD
Sale

Jarita Set

$289.00 AUD
Made To Order
Sold Out
SOLD OUT

Dress to impress and get ready to stun in one of the incredible formal gowns from Alamour The Label. We design each one of our break taking pieces with our customers in mind, so you can shop with total confidence knowing that our dresses are made to fit and flatter every shape and size…at last! Explore our full collection of prom and evening wear to nail your dream look for your upcoming formal, wedding or special occasion. 

Shop formal dresses and evening wear that will feel like it was made just for you. With options for perfect pieces in satin, sequin, stretch glitter, tulle, crepe and Ponti, you’re pretty much guaranteed to fall in love with so many styles. Our stunning fabrics and delicate hues are all spun into form fitting cuts to flatter and flaunt your curves. Explore A-line, mermaid, body con, off the shoulder and slip dress styles to stand out from the crowd and feel your very best at your next special event. 

Well, what are you waiting for? Jump in and enjoy your formal dress online shopping, it'll be the easiest search yet, promise! Buy Now and Pay Later Available for AU, US, NZ, UK, CA.