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Shop Formal Dresses and Gowns

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Grace Bralette

$15.00 AUD
$69.95 AUD
Sale
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Gisele Dress

$320.00 AUD
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Gilda - Black

$399.00 AUD
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Gigi Shorts - Ivory

$25.00 AUD
$69.95 AUD
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Gigi Shorts

$25.00 AUD
$69.95 AUD
Sale

Gift Card

From $50.00 AUD - $500.00 AUD

Gianna - Sky Blue

$199.50 AUD
$399.00 AUD
Sale

Genevieve Dress

$139.50 AUD
$279.00 AUD
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Galina Dress

$124.50 AUD
$249.00 AUD
Sale

Gaia Gown

$550.00 AUD
$1,100.00 AUD
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Francine Dress

$259.00 AUD
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Flora Dress

$420.00 AUD

Fleur Mini Long Sleeve Dress

$100.00 AUD
$239.00 AUD
Sale

Fleur Long Sleeve Midi Dress

$100.00 AUD
$259.00 AUD
Sale

Fleur Cut Out Mini Dress

$100.00 AUD
$289.00 AUD
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Fiorella

$550.00 AUD

Feodora - Pink

$499.00 AUD
Pre Order
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Fabiana Set

$289.00 AUD
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Evelyn Gold Hoop Earrings

From $39.95 AUD - $49.95 AUD
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Evelia Sequin Gown - White

$249.50 AUD
$499.00 AUD
Sale

Evalyn Dress

$210.00 AUD
$420.00 AUD
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Essence - Silver

$249.50 AUD
$499.00 AUD
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Emma - White

$899.00 AUD

Emily Top

$39.98 AUD
$79.95 AUD
Sale
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Emilita Satin Gown - Orange

$210.00 AUD
$420.00 AUD
Sale
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Emiliana - White

$299.50 AUD
$599.00 AUD
Sale

Emilia Set

$249.00 AUD

Ember Set

$100.00 AUD
$249.00 AUD
Sale

Elyse - White

$470.00 AUD
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Elyse - Black

$470.00 AUD
Pre Order

Dress to impress and get ready to stun in one of the incredible formal gowns from Alamour The Label. We design each one of our break taking pieces with our customers in mind, so you can shop with total confidence knowing that our dresses are made to fit and flatter every shape and size…at last! Explore our full collection of prom and evening wear to nail your dream look for your upcoming formal, wedding or special occasion. 

Shop formal dresses and evening wear that will feel like it was made just for you. With options for perfect pieces in satin, sequin, stretch glitter, tulle, crepe and Ponti, you’re pretty much guaranteed to fall in love with so many styles. Our stunning fabrics and delicate hues are all spun into form fitting cuts to flatter and flaunt your curves. Explore A-line, mermaid, body con, off the shoulder and slip dress styles to stand out from the crowd and feel your very best at your next special event. 

Well, what are you waiting for? Jump in and enjoy your formal dress online shopping, it'll be the easiest search yet, promise! Buy Now and Pay Later Available for AU, US, NZ, UK, CA.