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JUNE APP GIVEAWAY: WIN AN OUTFIT OF YOUR CHOICE VALUED UP TO $1000AUD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
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Mauve

Derived from the French word for Mallow flower, the shade mauve is as beautiful as its origin. A gentle, blush purple with grey and blue undertones, it sits uniquely between violet and pink and oozes elegance.

In an ode to this stunning shade, we’ve curated a collection of mauve dresses, so you can add some colour to your wardrobe, whether you’re looking for an everyday piece or statement gown.

Catch the light from every direction as you sway under a disco ball in an elegant sequinned mauve gown, styled with sparkling diamanté drop earrings and stilettos to match. Look for figure hugging silhouettes and add a sense of femininity with daring cutouts and plunging necklines for a gorgeous after dark look.

If you’re looking for a versatile outfit that is a must-have for your next overseas trip, choose a mauve coordinating two-piece set in a luxurious chiffon fabric that can be worn together or paired separately – giving endless outfit options to take you from day to night.

Delve into this stunning shade and explore Alamour the Label’s exclusive collection of mauve dresses to find a dreamy new addition to your wardrobe.