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Norma Dress - Black Cut-Out Halter Long Sleeve Midi Dress

Norma Dress
$144.50 AUD
$289.00 AUD
Sale
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Maigosia Bralette - Khaki Bralette with Plunge Neck & V Shape

Maigosia Bralette
$39.50 AUD
$79.00 AUD
Sale
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Maigosia Jacket - Khaki Oversized Jacket

Maigosia Jacket
$64.50 AUD
$129.00 AUD
Sale
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Maigosia Skirt - Khaki Mini Skirt with Pocket Detailing

Maigosia Skirt
$54.50 AUD
$109.00 AUD
Sale
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Ayda Dress - White Knit Midi with Side Cut-Outs & Puff Sleeves

Ayda Dress
$114.50 AUD
$229.00 AUD
Sale
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Aldina Dress - Brown Asymmetrical Drawstring Mini Dress

Aldina Dress
$49.50 AUD
$99.00 AUD
Sale
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Satori Dress - Cream Cut-Out Midi Dress with Long Sleeves & Open Back

Satori Dress
$124.50 AUD
$249.00 AUD
In stock
Sale
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Melanie Set - Charcoal Midi Set with Long Sleeves and Gold Buttons

Melanie Set
$94.50 AUD
$189.00 AUD
Sale
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Milaro Dress - Fluffy Midi Dress with Cut-Out and Off-Shoulder Sleeves

Milaro Dress
$89.50 AUD
$179.00 AUD
Sale
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Rafael Crop - Rust Long Sleeve Top with Lace Up Detailing

Rafael Crop
$44.50 AUD
$89.00 AUD
Sale
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Mitzi Bustier - Satin Bustier with Lace-Up Back & V-Cut Waist

Mitzi Bustier
$64.50 AUD
$129.00 AUD
Sale
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Damia Dress - Chocolate A-Line Midi Cut-Out Dress

Damia Dress
$124.50 AUD
$249.00 AUD
Sale
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Marian Dress - White Ribbed Asymmetrical One Sleeve Mini Dress

Marian Dress
$59.50 AUD
$119.00 AUD
Sale
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Celia Bralette - Brown Faux-Leather Bralette

Celia Bralette
$39.50 AUD
$79.00 AUD
In stock
Sale
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Celia Pants - Faux Leather Chocolate Brown Tailored Pants

Rowan Pants
$64.50 AUD
$129.00 AUD
In stock
Sale
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Annasia Dress - Long Sleeve Brown Rib Knit Dress

Annasia Dress
$40.00 AUD
$139.00 AUD
Sale
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Marquis Set - Chocolate Two Piece Flared Leg Off-Shoulder Sleeves

Marquis Set
$69.00 AUD
$189.00 AUD
Sale
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Janine Set - Chocolate Fitted Fluffy Mini Skirt Set

Janine Set
$69.00 AUD
$189.00 AUD
Sale
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Carter Jumper - Over Size Turtle Neck Fluffy Jumper

Carter Jumper
$64.50 AUD
$129.00 AUD
Sale
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Loan Skirt - White Matte Satin Frill Mini Skirt

Loan Skirt
$39.50 AUD
$79.00 AUD
Sale
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Seralina Set - White & Blue Floral Print Two Piece with Maxi Skirt

Seralina Set
$160.00 AUD
$320.00 AUD
Sale
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Rina Dress - Lilac Maxi Dress with Cut-Out Waist & Puffy Sleeves

Rina Dress
$144.50 AUD
$289.00 AUD
Sold Out
SOLD OUT
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Katiya - Black Satin A-Line Maxi Dress With Lace-Up Bustier & Cut-Out

Katiya Dress
$89.50 AUD
$179.00 AUD
Sale
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Kyra - Pastel Yellow Satin Midi Dress with Tie-Up Sleeves & Side Slit

Kyra Dress
$84.98 AUD
$169.95 AUD
Sale
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Luba - White Lace A-Line Mini Dress with Long Puffy Sleeves

Luba Dress
$79.98 AUD
$159.95 AUD
Sold Out
SOLD OUT
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Lelyah - Pink A-Line Midi Dress With Side Slit & Off-Shoulder Sleeves

Lelyah Dress
$69.98 AUD
$139.95 AUD
Sold Out
SOLD OUT
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Kora Shorts - Black High Waist Mid Length Shorts with Drawstring

Kora Shorts
$29.98 AUD
$59.95 AUD
Sale
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Oleen Dress - Yellow A-Line Mini with Puffy Sleeves & Lace-Up Back

Oleen Dress
$79.00 AUD
$169.95 AUD
Sale
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Rais Dress - Baby Blue Strapless A-Line Dress with Curved Neckline

Rais Dress
$30.00 AUD
$119.95 AUD
Sale
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Kani Set - Lilac Two Piece with Tie-Up Crop & High Waist Mini Skirt

Kani Set
$59.00 AUD
$159.95 AUD
Sale
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Rosy Dress - Fitted Yellow Off-Shoulder Mini Dress with Frill Details

Rosy Dress
$40.00 AUD
$159.95 AUD
Sale
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Halia Set - Pink & White Gingham Set with High Waist Mini Skirt & Crop

Halia Set
$40.00 AUD
$159.95 AUD
Sale
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Maura - Black Lace Maxi Dress with Cut-Out Waist & Criss Cross Back

Maura Dress
$50.00 AUD
$269.00 AUD
Sold Out
SOLD OUT
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Suzeta Dress - Lilac Gingham Frill Fitted Mini Dress

Suzeta Dress
$40.00 AUD
$159.95 AUD
Sale
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Nirvana Set - Black Lace Set with Cropped Bustier & High Waisted Skirt

Nirvana Set
$100.00 AUD
$350.00 AUD
Sale
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Liona Dress - Yellow A-Line Midi Dress with Puffy Sleeves & Bustier

Liona Dress
$99.00 AUD
$189.00 AUD
Sale
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Maddalyn Dress - Yellow Mini Dress with Bustier & Tie-Up Straps

Maddalyn Dress
$50.00 AUD
$139.95 AUD
Sold Out
SOLD OUT
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Ravina Dress - Lilac Floral Mini Dress with Lace-Up Back

Ravina Dress
$30.00 AUD
$149.95 AUD
Sale
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Lizabeta - White & Blue Print Satin Mini Dress With Lace-Up Bustier

Lizabeta Dress
$59.00 AUD
$149.95 AUD
Sale
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Sana Set - Yellow Two Piece with Knee Length Shorts & Cropped Top

Sana Set
$40.00 AUD
$139.95 AUD
Sale
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Eva Set - Yellow Two Piece with Cropped Top & Ruched Mini Skirt

Eva Set
$30.00 AUD
$139.95 AUD
Sale
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Yelena - Black Lace Dress with Tie-Up Bustier & Off-Shoulder Sleeves

Yelena Dress
$59.00 AUD
$159.95 AUD
Sold Out
SOLD OUT
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Rita - Lilac A-Line Mini Dress with Off-Shoulder Sleeves & Cut Out Waist

Rita Dress
$40.00 AUD
$139.95 AUD
Sale
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Giada Dress - White Fitted Mini Dress with Bustier & Thin Straps

Giada Dress
$64.98 AUD
$129.95 AUD
Sale
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Franca Dress - Lilac Gingham Midi Dress with Bustier, Open Back & Slit

Franca Dress
$30.00 AUD
$139.95 AUD
Sold Out
SOLD OUT
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Laria - White Lace Two Piece Set with Long Sleeve Crop & A-Line Skirt

Laria Set
$49.00 AUD
$169.95 AUD
Sale
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Romina Dress - Black Velvet Strapless Mini Dress with Rhinestones

Romina Dress
$119.50 AUD
$239.00 AUD
Sale
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Nikita Dress - Emerald Iridescent Mini Dress with Long Sleeves

Nikita Dress
$94.50 AUD
$189.00 AUD
Sale
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Vivianne - Black Satin Mini Dress with Rhinestone Waist & Lace-Up Back

Vivianne Dress
$119.50 AUD
$239.00 AUD
Sold Out
SOLD OUT
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Lunara Dress - Pastel Multi Coloured Sequin Mini Dress with Long Sleeves

Lunara Dress
$119.50 AUD
$239.00 AUD
Sale
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Adella White Top And Skirt Set | Afterpay | Zip Pay | Sezzle

Adella Set - White
$94.50 AUD
$189.00 AUD
In stock
Sale
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Azalea - White Lace Mini Dress With Short Puff Sleeves & A-Line Skirt

Azalea Dress
$74.50 AUD
$149.00 AUD
Sold Out
SOLD OUT
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Cassidy - Lilac Textured A-Line Mini Dress With Long Puffy Sleeves

Cassidy Dress
$84.50 AUD
$169.00 AUD
Sold Out
SOLD OUT
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Lexi - Peach A-Line Mini Dress with Frills, Open Back & Bustier

Lexi Dress
$50.00 AUD
$159.00 AUD
Sale
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Adella - Red Off-Shoulder Long Sleeve Poplin Set with Tie-Up Straps

Adella Set - Red
$139.00 AUD
$189.00 AUD
Sale
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Robi Top - Sand Bandage Cropped Top with Thick Straps

Robi Top
$10.00 AUD
$69.00 AUD
Sale
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Deneka - White Jumpsuit with Lace-Up Back & Sheer Corset Waist

Deneka Jumpsuit
$50.00 AUD
$149.00 AUD
Sold Out
SOLD OUT
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Cosmo - Gold Shimmer Mini Dress with Cut Out Bustier & Short Sleeves

Cosmo Dress
$29.00 AUD
$119.00 AUD
Sale
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Jules - Yellow Floral Shirred Mini Dress With Off-Shoulder Sleeves

Jules Shirred Dress - Yellow
$50.00 AUD
$179.00 AUD
Sale
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Jules - Blue Floral Shirred Mini Dress With Off-Shoulder Sleeves

Jules Shirred Dress - Blue
$50.00 AUD
$179.00 AUD
Sale

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.