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Annasia Dress - Long Sleeve Brown Rib Knit Dress

Annasia Dress

$59.00
$139.00
Sale
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Marquis Set - Chocolate Two Piece Flared Leg Off-Shoulder Sleeves

Marquis Set

$94.50
$189.00
Sale
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Janine Set - Chocolate Fitted Fluffy Mini Skirt Set

Janine Set

$94.50
$189.00
Sale
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Lexi - Peach A-Line Mini Dress with Frills, Open Back & Bustier

Lexi Dress

$79.50
$159.00
Sale
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Adella - Red Off-Shoulder Long Sleeve Poplin Set with Tie-Up Straps

Adella Set - Red

$139.00
$189.00
Sale
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Robi Top - Sand Bandage Cropped Top with Thick Straps

Robi Top

$20.00
$69.00
Sale
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Deneka - White Jumpsuit with Lace-Up Back & Sheer Corset Waist

Deneka Jumpsuit

$74.50
$149.00
Sale
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Cosmo - Gold Shimmer Mini Dress with Cut Out Bustier & Short Sleeves

Cosmo Dress

$59.50
$119.00
Sale
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Jules - Yellow Floral Shirred Mini Dress With Off-Shoulder Sleeves
Sale
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Jules - Blue Floral Shirred Mini Dress With Off-Shoulder Sleeves
Sale
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Leonara - Lilac Mini Dress with Halter Neckline, Open Back & Frills
Sale
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Lua - Black Satin High Waist Pants with Flared Legs & Waist Ties

Lua Pants

$44.98
$89.95
Sale
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Orla Set - Peach Satin Set With Plunge Neck, Long Sleeves & Lace Detail

Orla Set

$84.50
$169.00
Sale
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Lulu - Green A-Line Mini Dress with Open Back & Lace Trims

Lulu Dress

$74.50
$149.00
Sale
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Lua - Black Satin Crop Top & Mini Skirt Set with Tie-Up Straps

Lua Set

$74.50
$149.00
Sale
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Shiloh - Blue & Floral Printed Mini Dress with Short Sleeves & Frills

Shiloh Dress

$79.00
$149.00
Sale
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Jules - Yellow Floral Shirred Cropped Top & Shorts Set with Frills

Jules Set

$79.00
$169.00
Sale
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Naima - White Rib Knit Dress With High Neck, Side Slit & Open Back

Naima Rib Knit Dress

$70.00
$159.00
Sale
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Lonia - Champagne Satin A-Line Mini Dress with Tie-Up Straps & Frills

Lonia Dress

$74.50
$149.00
Sale
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Rosalind Set - Champagne Satin Set with Cropped Shirt & A-Line Skirt

Rosalind Set

$74.50
$149.00
Sale
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Monia Top - Black Essential Cropped Top with Criss-Cross Straps

Monia Top

$20.00
$59.95
Sale
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Louisa Set - Red Fluffy Two Piece with Crop & Mini Skirt

Louisa Set - Red

$74.98
$149.95
Sale
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Jelena Set - Fluffy White Two Piece with Cropped Tee & Mini Skirt

Jelena Set

$59.00
$149.95
Sale
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Positano Dress - White Satin A-Line Mini Dress with Lace-Up Back

Positano Dress

$59.00
$129.95
Sale
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Kora Shorts - Black High Waist Mid Length Shorts with Drawstring

Kora Shorts

$29.98
$59.95
Sale
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Kora Top - Black Halter Neck Crop Top with Criss Cross Waist Tie

Kora Top

$24.98
$49.95
Sold Out
SOLD OUT
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Oleen Dress - Yellow A-Line Mini with Puffy Sleeves & Lace-Up Back

Oleen Dress

$79.00
$169.95
Sale
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Rais Dress - Baby Blue Strapless A-Line Dress with Curved Neckline

Rais Dress

$30.00
$119.95
Sale
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Kani Set - Lilac Two Piece with Tie-Up Crop & High Waist Mini Skirt

Kani Set

$59.00
$159.95
Sale
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Nikita Dress - Emerald Iridescent Mini Dress with Long Sleeves

Nikita Dress

$94.50
$189.00
Sale
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Romina Dress - Black Velvet Strapless Mini Dress with Rhinestones

Romina Dress

$119.50
$239.00
Sale
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Rosy Dress - Fitted Yellow Off-Shoulder Mini Dress with Frill Details

Rosy Dress

$79.98
$159.95
Sale
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Halia Set - Pink & White Gingham Set with High Waist Mini Skirt & Crop

Halia Set

$79.98
$159.95
Sale
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Tyra - Black Lace Top With Thin Straps & Padded Bustier

Tyra Lace Top

$24.98
$49.95
Sold Out
SOLD OUT
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Hailey T-Shirt - Nude & White Tie Dye Cropped Tee
Sale
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Hailey T-Shirt - Sky Blue & White Tie Dye Cropped Tee
Sale
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Stella Bike Shorts

Stella Bike Shorts

$34.98
$69.95
Sale
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Izabel Set - Sky Blue Tie Dye Ribbed Set with Branding
Sale
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Zendaya - Black Fluffy Two Piece with Cropped Top & High Waist Pants

Zendaya Set

$74.98
$149.95
Sale
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Maya Dress - Ribbed Multi Tie Dye Mini Dress with Criss Cross Back

Maya Dress

$39.98
$79.95
Sale
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Cara Sweatshirt - Pink Tie Dye Cropped Jumper
Sale
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Joan Playsuit - Mauve Velvet Playsuit with Frilled Sleeves & Hem

Joan Playsuit

$39.98
$79.95
Sale
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Behati Set - Black Pants & Blouse Two Piece Lounge Set

Behati Set

$49.98
$99.95
Sold Out
SOLD OUT
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Bella Romper - Sky Blue Fitted Romper With Long Sleeves

Bella Romper

$54.98
$109.95
Sale
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Franca Dress - Lilac Gingham Midi Dress with Bustier, Open Back & Slit

Franca Dress

$59.00
$139.95
Sale
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Laria - White Lace Two Piece Set with Long Sleeve Crop & A-Line Skirt

Laria Set

$59.00
$169.95
Sale
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Gigi Crop - White Strappy Crop Top with Plunge neck & Criss Cross Back

Gigi Crop

$19.98
$39.95
Sale
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Kendall Romper - Sky Blue Fitted Romper With Thin Straps

Kendall Romper

$49.98
$99.95
Sale
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Rosie Top - White Fluffy Off-Shoulder Long Sleeve Top with Ruching

Rosie Top

$25.00
$79.95
Sale
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Kourtney Bike Shorts - White Ribbed High Waist Mid Length Bike Shorts
Sale
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Candice - White Ribbed Long Sleeve Cardigan with Waist Tie

Candice Cardigan

$49.00
$89.95
Sale
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Maya Dress - Ribbed Lilac Mini Dress with Criss Cross Back

Maya Dress - Lilac

$39.98
$79.95
Sold Out
SOLD OUT
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Gigi Sweatshirt - Ivory Cropped Jumper with Embossed Logo
Sale
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Gigi Shorts - Ivory High Waisted Long Shorts with Pockets

Gigi Shorts - Ivory

$34.98
$69.95
Sale
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Gigi Shorts - Charcoal High Waisted Long Shorts with Pockets

Gigi Shorts

$34.98
$69.95
Sale
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Candice Bra - White Cropped Bralette Top With Logo Graphic Detail

Candice Bra

$24.98
$49.95
Sale
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Shanina Joggers - White High Waist Pants with Branded Drawstring
Sale
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Kim Set - Black Bike Shorts & Cropped Tee Two Piece with Lace Trim

Kim Set

$49.98
$99.95
Sale
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Luanda Dress - Ruched Floral Strapless Mini Dress with Bustier & Frill

Luanda Dress

$59.00
$179.95
Sale
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Maura - Black Lace Maxi Dress with Cut-Out Waist & Criss Cross Back

Maura Dress

$100.00
$269.00
Sale

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.