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Miliani Dress

$84.98 AUD
$169.95 AUD
Sale

Ember Set

$124.50 AUD
$249.00 AUD
Sale

Fleur Cut Out Mini Dress

$144.50 AUD
$289.00 AUD
Sale

Fleur Floral Yellow Roses Midi Set

$194.50 AUD
$389.00 AUD
Sale

Alana Long Sleeve Dress

$89.50 AUD
$179.00 AUD
Sale

Nesrine Rust Mini Dress

$79.50 AUD
$159.00 AUD
Sale

Simone Jumpsuit

$139.50 AUD
$279.00 AUD
Sold Out
SOLD OUT

Fleur Midi Short Sleeve Dress

$129.50 AUD
$259.00 AUD
Sold Out
SOLD OUT

Brigette Dress

$129.50 AUD
$259.00 AUD
Sale

Annabell Dress

$144.50 AUD
$289.00 AUD
Sale

Fleur Mini Long Sleeve Dress

$119.50 AUD
$239.00 AUD
Sale

Madeline Dress

$74.50 AUD
$149.00 AUD
Sale

Elania Midi Set

$94.50 AUD
$189.00 AUD
In stock
Sale

Magali Dress

$174.50 AUD
$349.00 AUD
Sale

Dinara Set - White

$144.50 AUD
$289.00 AUD
Sale

Ember Set - Red

$144.50 AUD
$289.00 AUD
Sale

Fleur Long Sleeve Midi Dress

$129.50 AUD
$259.00 AUD
Sale

Yusra Black Long Sleeve Dress

$124.50 AUD
$249.00 AUD
Sale

Andrey Mini - White

$84.50 AUD
$169.00 AUD
Sale

Laetita Dress

$124.50 AUD
$249.00 AUD
Sale

Claude Dress

$89.50 AUD
$179.00 AUD
Sold Out
SOLD OUT

Yara Set

$69.50 AUD
$139.00 AUD
Sale

Lyna Blue Print A-Line Dress

$69.50 AUD
$139.00 AUD
Sale

Mailys Dress

$74.50 AUD
$149.00 AUD
Sale

Lyna Cut Out Dress

$79.50 AUD
$159.00 AUD
Sale

Lyna Midi Dress

$124.50 AUD
$249.00 AUD
Sale

Melina Long Sleeve Cut Out Dress

$164.50 AUD
$329.00 AUD
Sale

Laurent Knit Set

$124.50 AUD
$249.00 AUD
Sale

Lyna Cut Out Mini Dress

$139.50 AUD
$279.00 AUD
Sale

Melina Cropped Top

$39.50 AUD
$79.00 AUD
Sale

Melina Set

$119.50 AUD
$239.00 AUD
Sale

Loulia Top - Pink

$39.50 AUD
$79.00 AUD
Sale

Safiyah - Brown

$79.50 AUD
$159.00 AUD
Sale

Dominica - Emerald

$225.00 AUD
$450.00 AUD
Sale

Halina - Wine Red

$225.00 AUD
$450.00 AUD
Sale

Bianca - Gunmetal Grey

$225.00 AUD
$450.00 AUD
Sale

Maya - Wine Red

$235.00 AUD
$470.00 AUD
Sale

Emiliana - White

$299.50 AUD
$599.00 AUD
Sale

Cecily Top - Black

$34.50 AUD
$69.00 AUD
Sale

Cecily Pants - Black

$49.98 AUD
$99.95 AUD
Sale

Cecily Top - White

$34.50 AUD
$69.00 AUD
Sale

Cecily Pants - White

$49.98 AUD
$99.95 AUD
Sale

Nima Set - Black

$84.98 AUD
$169.95 AUD
Sale

Nima Set - Lilac

$84.98 AUD
$169.95 AUD
Sale

Arina Dress - Yellow

$89.50 AUD
$179.00 AUD
Sale

Paisley Mini Dress

$79.50 AUD
$159.00 AUD
Sale

Vallara Dress - White

$119.50 AUD
$239.00 AUD
Sale

Agnes Dress

$74.50 AUD
$149.00 AUD
Sale

Leonara Dress - Yellow

$89.50 AUD
$179.00 AUD
Sale

Luciella - Emerald

$225.00 AUD
$450.00 AUD
Sale

Lelia - Gold

$210.00 AUD
$420.00 AUD
Selling Fast
Sale

Luna - Gold

$210.00 AUD
$420.00 AUD
Sale

Agostina - Black

$199.50 AUD
$399.00 AUD
Sale

Carola - Mauve

$235.00 AUD
$470.00 AUD
Sold Out
SOLD OUT

Melissa - White

$225.00 AUD
$450.00 AUD
Sale

Rosa - Emerald

$199.50 AUD
$399.00 AUD
Sale

Valentina - Wine Red

$199.50 AUD
$399.00 AUD
Sale

Lorianna - Teal

$199.50 AUD
$399.00 AUD
Sale

Alma - White

$225.00 AUD
$450.00 AUD
Sale

Laura - White

$112.50 AUD
$450.00 AUD
Sale

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.