New Arrivals

Explore the drop dead gorgeous new arrivals from Alamour The Label! Each undeniably beautiful piece has been designed to not only reshape and redefine the boundaries of formal and casual wear, but to make you look and feel your best! Whether you’re looking to simply enhance your wardrobe or have an extra special event creeping up on your calendar, our new collection is for you.

Inspired by you, the babes who bring our stunning pieces to life, each item is lovingly made from high quality fabrics to ensure you’re feeling cute and confident! Our pieces are suited to all shapes, sizes and skin tones, so get ready to find your most flattering fit yet. From romantic, dreamy dresses, to lacey bohemian styles, hollywood glam details and chic contemporary shapes, Alamour The Label has it all.

From the ballroom to the bedroom, Alamour now also offers a diverse, one of a kind lounge wear range made in luxe fabrics with careful attention to detail. With an exciting & diverse range of eye-catching colours, embellishments and designs that fashion dreams are made of.

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