UP TO 80% OFF BLACK FRIDAY SALE. Prices as marked

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Julianne - White Plunge Neck Mermaid Gown with Slit & Multiway Straps

Julianne - White

$420.00 AUD
In stock
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Estrella - Emerald One-Shoulder Jersey Gown with Side Slit
Sold Out
SOLD OUT
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Desirae - Emerald Cowl Neck Satin Gown with Side Slit & Lace-Up Back
In stock
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Delara - Emerald Satin Mermaid Gown with Straight Neckline & Low Back

Delara - Emerald

$420.00 AUD
In stock
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Desirae - Plum Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Plum

$399.00 AUD
In stock
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Gulsina - Black Strapless Mermaid Gown with Scoop Neckline

Gulsina - Black

$420.00 AUD
In stock
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Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit

Alyssa - Oyster

$350.00 AUD
In stock
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Pascala - Wine Red Satin Gown with Plunge Neck & Lace Up Back
In stock
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Loretta - Red Satin Gown with Plunge Neck, Front Slits & Lace-Up Back
Sold Out
SOLD OUT
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Acacia - Red Strapless Satin Gown with Mermaid Train

Acacia - Red

$225.00 AUD
$450.00 AUD
In stock
Sale
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Luciella - Emerald Satin Mermaid Gown with Lace-Up Back & Side Slit
In stock
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Reina - White Mermaid Gown with Plunge Neckline & Low Back

Reina - White

$399.00 AUD
In stock
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Graciela - Teal One Shoulder Mermaid Gown with Grecian Style Waist

Graciela - Teal

$299.00 AUD
In stock
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Zaria - Burgundy Satin Mermaid Gown with Lace-Up Back & Side Slit

Zaria - Burgundy

$420.00 AUD
Made To Order
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Gulsina - White Strapless Mermaid Gown with Scoop Neckline

Gulsina - White

$420.00 AUD
In stock
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Jovana - Mauve Mermaid Gown with Plunge Neckline & Long Train

Jovana - Mauve

$105.00 AUD
$420.00 AUD
Sold Out
SOLD OUT
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Mabilia - Dusty Pink Strapless Satin Gown With Side Slit

Mabilia - Dusty Pink

$210.00 AUD
$420.00 AUD
In stock
Sale
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Carisa - White Gown with Plunge Neckline & Criss Cross Back Straps

Carisa - White

$92.50 AUD
$370.00 AUD
Sold Out
SOLD OUT
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Desirae - Red Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Red

$399.00 AUD
In stock
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Larena - Emerald Mermaid Gown with Off-Shoulder Sleeve & Train

Larena - Emerald

$210.00 AUD
$420.00 AUD
In stock
Sale
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Marcella - White Low Back Gown with Plunge Neck & Side Slit

Marcella - White

$225.00 AUD
$450.00 AUD
In stock
Sale
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Thea - Lilac Ombre Satin Gown with Tie-Up Straps  & Side Slit

Thea - Lilac

$420.00 AUD
Sold Out
SOLD OUT
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Pascale - Teal Mermaid Gown with Plunge Neck & Lace-Up Back

Pascale - Teal

$225.00 AUD
$450.00 AUD
In stock
Sale
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Estelle - Sky Blue Gown with Lace-Up Back & Slit
Sold Out
SOLD OUT
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Desirae - Navy Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Navy

$399.00 AUD
In stock
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Giorgia - White Backless Crepe Mermaid Gown with Straight Neckline

Giorgia - White

$470.00 AUD
In stock
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Dominica - Emerald Satin Backless Gown with Mermaid Train
In stock
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Lorenza - Red Off-Shoulder Satin Gown with Side Slit & Mermaid Train
In stock
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Miya - Red Two Piece One-Shoulder Satin Gown with Long Sleeve

Miya - Wine Red

$450.00 AUD
In stock
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Celesta - White Mermaid Crepe Gown with V-neck and Train

Celesta - White

$420.00 AUD
In stock
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Irma Black - Crepe Low Neck Prom Gown with Diamante Strap

Irma - Black

$599.00 AUD
In stock
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Halina - Wine Red Strapless Gown with Lace-Up Back & Mermaid Train
In stock
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Maya - Wine Red Cowl Neck Gown with Low Back, Knot Detail & Side Slit

Maya - Wine Red

$470.00 AUD
In stock
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Audrey - Dusty Pink Satin Mermaid Gown with Straight Neckline

Audrey - Dusty Pink

$150.00 AUD
$399.00 AUD
In stock
Sale
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Miriam Rust - Orange Satin Asymmetrical Prom Formal Evening Dress

Miriam - Rust

$370.00 AUD
In stock
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Estrella - Wine Red One-Shoulder Jersey Gown with Side Slit
In stock
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Madelina - White Off-Shoulder Satin Gown with Long Mermaid Train

Madelina - White

$399.00 AUD
In stock
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Naomi - Teal Mermaid Gown with Plunge Neckline & Criss Cross Back

Naomi - Teal

$350.00 AUD
Sold Out
SOLD OUT
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Audreyanna - Burgundy Strapless Satin Gown With Sweep Train

Audreyanna - Burgundy

$210.00 AUD
$420.00 AUD
In stock
Sale
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Amila - Sky Blue Satin Gown with Cowl Neck, Slit & Tie-Up Straps

Amila - Sky Blue

$225.00 AUD
$450.00 AUD
In stock
Sale
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Fernanda - White Scoop Neck Gown with Side Slit & Mermaid Train

Fernanda - White

$420.00 AUD
In stock
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Stella Orange - Vibrant Sequin Prom Dress with Cowl Back & Halter Neck

Stella - Orange

$399.00 AUD
In stock
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Carina - Sky Blue One-Shoulder Satin Gown with Slit & Cut-Out Detail

Carina - Sky Blue

$225.00 AUD
$450.00 AUD
In stock
Sale
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Soraya - Bronze Jersey One Shoulder Gown with Side Slit

Soraya - Bronze

$299.00 AUD
In stock
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Orlena - Golden Rust Gown with Plunging V-Neckline & Ruched Detailing
In stock
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Martina - Emerald Satin Mermaid Gown with V-Neck & Adjustable Straps
In stock
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Olivia - White Satin Gown with Scoop Neckline, Slits & Lace-Up Back

Olivia - White

$420.00 AUD
In stock
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Salou - Lilac Satin Fitted Gown with Cowl Neck & Criss Cross Back

Salou - Lilac

$420.00 AUD
Made To Order
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Eliza - Teal Gown with Plunge Neckline, Side Slit & Lace-Up Back

Eliza - Teal

$370.00 AUD
Sold Out
SOLD OUT
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Pascala - Navy Satin Gown with Plunge Neck & Lace Up Back

Pascala Gown - Navy

$225.00 AUD
$450.00 AUD
In stock
Sale
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Amina - Wine Red Satin Gown with V-Neckline, Low Back & Mermaid Train

Amina - Wine Red

$149.50 AUD
$299.00 AUD
In stock
Sale
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Parnella - Oyster Off Shoulder Long Sleeve Jersey Gown with Slit
In stock
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Tamara - Burgundy Satin Gown with V-Neck, Low Back & Mermaid Train

Tamara - Burgundy

$210.00 AUD
$420.00 AUD
In stock
Sale
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Lesiya - Rose Gold Satin Gown with Square Neckline & Mermaid Train

Lesiya - Rose Gold

$79.00 AUD
$299.00 AUD
In stock
Sale
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Lara White - Crepe High Back High Slit Prom Formal Evening Dress

Laria - White

$420.00 AUD
In stock
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Bianca - Gunmetal Satin Off-Shoulder A-line Gown with Slit
In stock
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Olivia - Deep Red Satin Gown with Scoop Neck, Slits & Lace-Up Back

Olivia - Deep Red

$210.00 AUD
$420.00 AUD
In stock
Sale
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Olimpia Gown - Emerald Satin Gown with Cowl Neck & Diamante Strap
In stock
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Arwen - White Strapless Ponti Gown with Waist Cut-Outs & Side Slit

Arwen - White

$399.00 AUD
Made To Order
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Lena - Plum Satin Multiway Gown with Mermaid Train & Plunge Neckline

Lena - Plum

$399.00 AUD
In stock

Perfectly minimal, the Simple collection at Alamour The Label has a range of show stopping gowns suitable for your next event. Our assortment of simple silhouettes are clean, structured and irresistibly gorgeous. Simple yet sophisticated a simple dress from Alamour is the ideal investment for any wedding, formal, special event or big occasion you might have now and way into the future. Our classy and stylish body-hugging fits are the epitome of classic chic.

Choose from subtle or simple cuts including cowl neck, plunging, off the shoulder, v-neck, strapless, A-line, slip and mermaid styles to find your most flawless fit. Our simple and sleek evening gowns are all hued with rich, perfect pigments that are sure to enhance your natural beauty. Shop on-trend neutrals tones, deep jewel colours, and boldly beautiful brights. These gorgeous glimmers of colour up the captivating quality of Alamour’s fabrics, pick from sensual satin, dreamy tulle, effortless lace and body hugging jersey - there’s something here for every shape, size and style. Get shopping to find your dream dress, you’ll love it forever, promise. Shipping offer to AUS & USA. Shop Now, Pay Later payment options available for USA, AUS, NZ, UK & CA.