Discover Alamour's Sydney flagship boutique, home to our curated collection of formal, evening, bridal and bridesmaid gowns.
Located in the heart of Paddington, our boutique offers a personalised, one-on-one shopping experience where you can explore exclusive designs, discover customisation options, and receive dedicated styling advice from our experienced team.
Our Sydney boutique is now by appointment only, ensuring every client receives our full attention. Book your personalised styling session below.
What You'll Find In Store
Formal & Evening Gowns
Bridesmaid Collections
By Appointment Only
Sydney Boutique Exclusives
Ready to Purchase Gowns
Modest Styling Options
Personalised Styling Assistance
Customisable Designs
Inclusive Sizing XXS–9XL
100+ Bespoke Colour Options
Elegant Boutique Space
Visit The Boutique
255C Oxford Street, Paddington, NSW 2021
By Appointment Only
Customise Your Gown
Many of our designs can be customised to suit your personal style and event requirements. Depending on the design, available customisations may include:
Our team will guide you through the available options for each design during your appointment.
Travelling To Visit Us?
Many of our clients travel from interstate and overseas to visit our Sydney boutique. If you are travelling specifically for a particular gown or size, we recommend contacting us prior to your appointment so we can assist with style availability and provide guidance before your visit.
Book AppointmentGroup Bookings
Bridal parties and larger groups are welcome. For groups of five or more guests, please let us know when booking so we can dedicate the right time and styling support to your appointment.
Book AppointmentImportant Information
We look forward to welcoming you to our Sydney Paddington boutique and helping you find the perfect gown for your special occasion.