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Prom Dresses and Gowns

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Elyse - Black Patterned Sequins Gown with Plunge Neck & Open Back

Elyse - Black

$420.00 AUD
In stock
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Ayelet - Black Strapless Glitter Gown with Off-Shoulder Sleeve & Slit

Ayelet - Black

$420.00 AUD
Sold Out
SOLD OUT
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Jocelina - Gold Glitter Gown | Long Off-Shoulder Sleeves & Side Slit

Jocelina - Gold

$499.00 AUD
In stock
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Mariella - Red 3D Floral Embellished Gown with Structured Bodice

Mariella - Red

$550.00 AUD
In stock
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Julianne - White Plunge Neck Mermaid Gown with Slit & Multiway Straps

Julianne - White

$420.00 AUD
In stock
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Layali - White Lace Sleeveless Gown with V-Neckline & Low Back

Layali - White

$399.00 AUD
In stock
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Gabriela - White Sweetheart Glitter Gown with Nude Lining & Side Slit
In stock
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Clarina - Red Embellished A-Line Tulle Gown with Bustier

Clarina - Red

$550.00 AUD
Sold Out
SOLD OUT
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Jovana - White Mermaid Gown with Plunge Neckline & Long Train

Jovana - White

$420.00 AUD
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Lucie - Rose Gold A-Line Glitter Gown with Side Slit & Bustier
In stock
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Layali - Burgundy Sleeveless Lace Gown with V-Neck & Side Slit

Layali - Burgundy

$100.00 AUD
$399.00 AUD
Sold Out
SOLD OUT
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Estrella - Emerald One-Shoulder Jersey Gown with Side Slit
Sold Out
SOLD OUT
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Desirae - Emerald Cowl Neck Satin Gown with Side Slit & Lace-Up Back
In stock
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Delara - Emerald Satin Mermaid Gown with Straight Neckline & Low Back

Delara - Emerald

$420.00 AUD
In stock
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Layali - Black Lace Sleeveless Gown with V-Neckline & Side Slit

Layali - Black

$199.50 AUD
$399.00 AUD
Sold Out
SOLD OUT
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Vittoria Black - Black Sequin Backless Gown with Plunge Neckline

Vittoria - Black

$450.00 AUD
Sold Out
SOLD OUT
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Yassmine Luxe - Burgundy Sequin Gown with Mermaid Tail & Open Back

Yassmine Luxe - Burgundy

$100.00 AUD
$499.00 AUD
Sold Out
SOLD OUT
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Gulsina - Black Strapless Mermaid Gown with Scoop Neckline

Gulsina - Black

$420.00 AUD
In stock
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Gabriela - Gold Sweetheart Glitter Gown with Nude Lining & Side Slit
Sold Out
SOLD OUT
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Lyla - Rose Gold V-neck Sequin Gown with Side Slit & Lace-Up Back

Lyla - Rose Gold

$450.00 AUD
In stock
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Raffaela - Emerald Sequin Backless Halterneck Gown with Plunge Neckline

Raffaela - Emerald

$249.50 AUD
$499.00 AUD
Selling Fast
Sale
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Desirae - Plum Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Plum

$399.00 AUD
In stock
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Caliana - White Lace Gown with Classic Bustier, Low Back & Side Slit

Caliana - White

$470.00 AUD
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Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit

Alyssa - Oyster

$350.00 AUD
In stock
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Luriana - White Sequins Mermaid Gown with Plunge Neck & Low Back

Luriana - White

$420.00 AUD
In stock
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Elyse - White Patterned Sequins Gown with Plunge Neck & Open Back

Elyse - White

$399.00 AUD
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Layali - Sleeveless Navy Lace Gown with Side Split, V Neck & Open Back

Layali - Navy

$199.50 AUD
$399.00 AUD
In stock
Sale
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Elanur - Rose Pink Glitter Gown with Plunge Neck & Faux Feather Detail
Sold Out
SOLD OUT
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Pascala - Wine Red Satin Gown with Plunge Neck & Lace Up Back
In stock
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Rina - Gold Off-Shoulder Beaded A-Line Gown with Side Slit & Bustier

Rina - Gold

$275.00 AUD
$550.00 AUD
Selling Fast
Sale
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Tereza - Gold Patterned Gown with Plunge Neckline & Mermaid Train

Tereza

$249.50 AUD
$499.00 AUD
Sold Out
SOLD OUT
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Dulce - White Off-Shoulder Satin Gown with Open Back & Mermaid Train

Dulce - White

$420.00 AUD
In stock
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Maurita - Gold Sequin Plunge Neck Mermaid Gown with Open Back

Maurita - Gold

$450.00 AUD
Made To Order
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Loretta - Red Satin Gown with Plunge Neck, Front Slits & Lace-Up Back
Sold Out
SOLD OUT
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Layali - Sleeveless Plum Lace Gown with Side Split, V Neck & Open Back

Layali - Plum

$199.50 AUD
$399.00 AUD
In stock
Sale
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Abriana - Bronze Sequin Gown with Plunge Neck & Mermaid Train

Abriana

$235.00 AUD
$470.00 AUD
In stock
Sale
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Genelle - Emerald Sequin Gown with Lace-Up Back and Side Slit
In stock
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Verona - Emerald Patterned Sequin Gown with Lace-Up Back

Verona - Emerald

$249.50 AUD
$499.00 AUD
In stock
Sale
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Acacia - Red Strapless Satin Gown with Mermaid Train

Acacia - Red

$225.00 AUD
$450.00 AUD
In stock
Sale
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Armina - Beaded Gown with High Neckline & Off-Shoulder Sleeves & Pearls
In stock
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Caliana - Lilac Lace Gown with Classic Bustier, Low Back & Side Slit

Caliana - Lilac

$470.00 AUD
In stock
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Nicola - Gold Halterneck Backless Sequin Gown with Open Plunge Neck

Nicola - Gold

$499.00 AUD
In stock
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Viviana - Rose Gold Strapless Sequin Tassel Gown with Mermaid Train

Viviana - Rose Gold

$249.50 AUD
$499.00 AUD
Sold Out
SOLD OUT
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Dalia - White 3D Floral Embellished Off-Shoulder Mermaid Gown

Dalia - White

$499.00 AUD
In stock
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Nevali Orange - Satin Gown with Ruched Side & Padded Cups

Nevali - Orange

$420.00 AUD
In stock
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Luciella - Emerald Satin Mermaid Gown with Lace-Up Back & Side Slit
In stock
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Elena - Gold Off-Shoulder Beaded A-line Gown with Open Back & Pearls

Elena - Gold

$499.00 AUD
In stock
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Saniya - Emerald Sequin Gown with Plunge Neckline & Criss-Cross Back

Saniya - Emerald

$420.00 AUD
Sold Out
SOLD OUT
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Zerlina - Emerald Patterned Sequin Gown with Side Slit & Lace Up Back
Made To Order
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Roselyn - Gold Off-Shoulder Glitter Gown with Cape & Mermaid Train

Roselyn - Gold

$249.50 AUD
$499.00 AUD
Sold Out
SOLD OUT
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Cristina - Black Lace Plunge Neck Gown With Slide Slit & Low Back

Cristina - Black

$499.00 AUD
In stock
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Fiorella - Dusty Pink Floral 3D Embellished Strapless A-Line Gown

Fiorella

$550.00 AUD
In stock
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Graciela - Teal One Shoulder Mermaid Gown with Grecian Style Waist

Graciela - Teal

$299.00 AUD
In stock
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Pauletta - Nude One Shoulder Patterned Sequin Gown with Side Slit

Pauletta - Gold

$470.00 AUD
Sold Out
SOLD OUT
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Rosaria - White Mermaid Gown with Frilly Bustier, Plunge Neck & Train

Diara - White

$105.00 AUD
$420.00 AUD
Sold Out
SOLD OUT
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Petra White - 3D Floral Gown with Lace-Up Back & Sweetheart Neckline

Petra - White

$499.00 AUD
Sold Out
SOLD OUT
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Natale - Wine Red Off-Shoulder Sequin Gown with Side Slit

Natale - Wine Red

$249.50 AUD
$499.00 AUD
Sold Out
SOLD OUT
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Reina - White Mermaid Gown with Plunge Neckline & Low Back

Reina - White

$399.00 AUD
Sold Out
SOLD OUT
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Layali - Red Lace Strapless Gown with Side Slit, V-Neck & Open Back

Layali - Red

$199.50 AUD
$399.00 AUD
In stock
Sale
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Beatrice Dusty Pink - Iridescent Off-Shoulder Gown with High Slit

Beatrice

$420.00 AUD
Sold Out
SOLD OUT

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!