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Prom Dresses and Gowns

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Ayelet - Black Strapless Glitter Gown with Off-Shoulder Sleeve & Slit

Ayelet - Black
$420.00 AUD
Elyse - Black Patterned Sequins Gown with Plunge Neck & Open Back

Elyse - Black
$470.00 AUD
In stock
Maurita - Gold Sequin Plunge Neck Mermaid Gown with Open Back

Maurita - Gold
$450.00 AUD
Made To Order
Jocelina - Gold Glitter Gown | Long Off-Shoulder Sleeves & Side Slit

Jocelina - Gold
$499.00 AUD
Sold Out
SOLD OUT
Clarina - Red Embellished A-Line Tulle Gown with Bustier

Clarina - Red
$550.00 AUD
Lucie - Rose Gold A-Line Glitter Gown with Side Slit & Bustier

Lucie - Rose Gold
$450.00 AUD
Mariella - Red 3D Floral Embellished Gown with Structured Bodice

Mariella - Red
$550.00 AUD
Sold Out
SOLD OUT
Julianne - White Plunge Neck Mermaid Gown with Slit & Multiway Straps

Julianne - White
$420.00 AUD
Pre Order
Layali - White Lace Sleeveless Gown with V-Neckline & Low Back

Layali - White
$399.00 AUD
Vittoria Black - Black Sequin Backless Gown with Plunge Neckline

Vittoria - Black
$470.00 AUD
Gabriela - White Sweetheart Glitter Gown with Nude Lining & Side Slit

Gabriela Glitter Gown - White
$470.00 AUD
Sold Out
SOLD OUT
Jovana - White Mermaid Gown with Plunge Neckline & Long Train

Jovana - White
$420.00 AUD
Pre Order
Ciara - Emerald Sequin Fitted Gown with Plunge Neck & Lace-Up Back

Ciara - Emerald
$450.00 AUD
Made To Order
Desirae - Emerald Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Emerald
$399.00 AUD
Delara - Emerald Satin Mermaid Gown with Straight Neckline & Low Back

Delara - Emerald
$420.00 AUD
Sold Out
SOLD OUT
Estrella - Emerald One-Shoulder Jersey Gown with Side Slit

Estrella - Emerald
$399.00 AUD
Pre Order
Layali - Burgundy Sleeveless Lace Gown with V-Neck & Side Slit

Layali - Burgundy
$100.00 AUD
$399.00 AUD
Sold Out
SOLD OUT
Nevali Orange - Satin Gown with Ruched Side & Padded Cups

Nevali - Orange
$450.00 AUD
Pre Order
Luriana - White Sequins Mermaid Gown with Plunge Neck & Low Back

Luriana - White
$420.00 AUD
Gulsina - Black Strapless Mermaid Gown with Scoop Neckline

Gulsina - Black
$420.00 AUD
Sold Out
SOLD OUT
Armina - Beaded Gown with High Neckline & Off-Shoulder Sleeves & Pearls

Armina Beaded Gown
$899.00 AUD
Zerlina - Emerald Patterned Sequin Gown with Side Slit & Lace Up Back

Zerlina Sequin Gown - Emerald
$499.00 AUD
Made To Order
Gabriela - Gold Sweetheart Glitter Gown with Nude Lining & Side Slit

Gabriela Glitter Gown - Gold
$470.00 AUD
Sold Out
SOLD OUT
Lyla - Rose Gold V-neck Sequin Gown with Side Slit & Lace-Up Back

Lyla - Rose Gold
$450.00 AUD
Desirae - Plum Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Plum
$399.00 AUD
Theodora - Black Glitter Off-Shoulder Gown with Side Slit

Theodora - Black
$450.00 AUD
Dulce - White Off-Shoulder Satin Gown with Open Back & Mermaid Train

Dulce - White
$420.00 AUD
In stock
Elsa Nude - Sheer Nude Mesh Glitter Fabric with Low Back

Elsa - Nude
$599.00 AUD
Sold Out
SOLD OUT
Elyse - White Patterned Sequins Gown with Plunge Neck & Open Back

Elyse - White
$470.00 AUD
Sold Out
SOLD OUT
Caliana - White Lace Gown with Classic Bustier, Low Back & Side Slit

Caliana - White
$470.00 AUD
Mabelle - Deep Red Satin Gown with V-Neckline & Thigh High Slit

Mabelle - Deep Red
$420.00 AUD
Sold Out
SOLD OUT
Ramona - Burgundy Sequin Mermaid Gown with Scoop Neck & Lace-Up Back

Ramona - Burgundy
$490.00 AUD
Made To Order
Emely - Wine Red Strapless Satin Mermaid Gown

Emely - Wine Red
$420.00 AUD
Sold Out
SOLD OUT
Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit

Alyssa - Oyster
$350.00 AUD
Pascala - Wine Red Satin Gown with Plunge Neck & Lace Up Back

Pascala Gown - Wine Red
$450.00 AUD
Sold Out
SOLD OUT
Greta Gown - Black Structured Lace Satin Gown with Lace Up Back

Greta - Black
$480.00 AUD
Irma Black - Crepe Low Neck Prom Gown with Diamante Strap

Irma - Black
$599.00 AUD
Luciella - Emerald Satin Mermaid Gown with Lace-Up Back & Side Slit

Luciella - Emerald
$225.00 AUD
$450.00 AUD
Sale
Loretta - Red Satin Gown with Plunge Neck, Front Slits & Lace-Up Back

Loretta - Deep Red
$420.00 AUD
Anthea - Black Lace A-Line Gown with Asymmetrical Shoulder Sleeve

Anthea - Black
$420.00 AUD
Stella Orange - Vibrant Sequin Prom Dress with Cowl Back & Halter Neck

Stella - Orange
$420.00 AUD
Sold Out
SOLD OUT
Silvia - Red One Shoulder Glitter Gown with Side Slit

Silvia - Wine Red
$275.00 AUD
$550.00 AUD
Sold Out
SOLD OUT
Beatrice Nude Pink - Iridescent Off-Shoulder Gown with High Slit

Beatrice
$420.00 AUD
Verona - Emerald Patterned Sequin Gown with Lace-Up Back

Verona - Emerald
$249.50 AUD
$499.00 AUD
Sale
Yara - Rose Gold Sequin Mermaid Gown with Slit & Train

Yara - Rose Gold
$450.00 AUD
Made To Order
Genelle - Emerald Sequin Gown with Lace-Up Back and Side Slit

Genelle - Emerald
$470.00 AUD
Sold Out
SOLD OUT
Celesta - Black Mermaid Crepe Gown with V-neck and Train

Celesta - Black
$420.00 AUD
Claudia Navy - Iridescent Navy Cowl Neck Gown with Lace-Up Back

Claudia - Navy
$440.00 AUD
Zaria - Burgundy Satin Mermaid Gown with Lace-Up Back & Side Slit

Zaria - Burgundy
$420.00 AUD
Made To Order
Miya - Red Two Piece One-Shoulder Satin Gown with Long Sleeve

Miya - Wine Red
$450.00 AUD
Nicola - Gold Halterneck Backless Sequin Gown with Open Plunge Neck

Nicola - Gold
$499.00 AUD
Camilla Burgundy - Velvet Devore Halter A-Line Prom Formal Dress

Camilla - Burgundy
$450.00 AUD
Terina - Jacquard Wine Red Strapless A-line Gown with Side Slit

Terina - Wine Red
$249.50 AUD
$499.00 AUD
Sold Out
SOLD OUT
Caliana - Lilac Lace Gown with Classic Bustier, Low Back & Side Slit

Caliana - Lilac
$470.00 AUD
Sold Out
SOLD OUT
Mabilia - Dusty Pink Strapless Satin Gown With Side Slit

Mabilia - Dusty Pink
$210.00 AUD
$420.00 AUD
Sale
Malisa - Navy Strapless Sequin Mermaid Gown with Sweetheart Neckline

Malisa - Navy
$480.00 AUD
Made To Order
Fiorenza Red - Red Sheer Floral Gown with Side Cut-outs and Open Back

Fiorenza - Red
$550.00 AUD
A&N Luxe Ciara Gown - Red Sequins V Plunge Neckline With Lace Up Back

Ciara Sequins Gown - Red
$450.00 AUD
Made To Order
Cristina - Black Lace Plunge Neck Gown With Slide Slit & Low Back

Cristina - Black
$499.00 AUD
Fiorella - Dusty Pink Floral 3D Embellished Strapless A-Line Gown

Fiorella
$550.00 AUD

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!