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Prom Dresses and Gowns

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Ayelet - Black Strapless Glitter Gown with Off-Shoulder Sleeve & Slit

Ayelet - Black
$420.00 AUD
Elyse - Black Patterned Sequins Gown with Plunge Neck & Open Back

Elyse - Black
$470.00 AUD
In stock
Jocelina - Gold Glitter Gown | Long Off-Shoulder Sleeves & Side Slit

Jocelina - Gold
$499.00 AUD
Sold Out
SOLD OUT
Maurita - Gold Sequin Plunge Neck Mermaid Gown with Open Back

Maurita - Gold
$450.00 AUD
Made To Order
Mariella - Red 3D Floral Embellished Gown with Structured Bodice

Mariella - Red
$550.00 AUD
Sold Out
SOLD OUT
Lucie - Rose Gold A-Line Glitter Gown with Side Slit & Bustier

Lucie - Rose Gold
$450.00 AUD
Julianne - White Plunge Neck Mermaid Gown with Slit & Multiway Straps

Julianne - White
$420.00 AUD
Sold Out
SOLD OUT
Layali - White Lace Sleeveless Gown with V-Neckline & Low Back

Layali - White
$399.00 AUD
Clarina - Red Embellished A-Line Tulle Gown with Bustier

Clarina - Red
$550.00 AUD
Gabriela - White Sweetheart Glitter Gown with Nude Lining & Side Slit

Gabriela Glitter Gown - White
$470.00 AUD
Sold Out
SOLD OUT
Vittoria Black - Black Sequin Backless Gown with Plunge Neckline

Vittoria - Black
$470.00 AUD
Jovana - White Mermaid Gown with Plunge Neckline & Long Train

Jovana - White
$420.00 AUD
Desirae - Emerald Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Emerald
$399.00 AUD
Ciara - Emerald Sequin Fitted Gown with Plunge Neck & Lace-Up Back

Ciara - Emerald
$450.00 AUD
Made To Order
Delara - Emerald Satin Mermaid Gown with Straight Neckline & Low Back

Delara - Emerald
$420.00 AUD
Sold Out
SOLD OUT
Layali - Burgundy Sleeveless Lace Gown with V-Neck & Side Slit

Layali - Burgundy
$100.00 AUD
$399.00 AUD
Sold Out
SOLD OUT
Estrella - Emerald One-Shoulder Jersey Gown with Side Slit

Estrella - Emerald
$399.00 AUD
Sold Out
SOLD OUT
Gulsina - Black Strapless Mermaid Gown with Scoop Neckline

Gulsina - Black
$420.00 AUD
Sold Out
SOLD OUT
Luriana - White Sequins Mermaid Gown with Plunge Neck & Low Back

Luriana - White
$420.00 AUD
Nevali Orange - Satin Gown with Ruched Side & Padded Cups

Nevali - Orange
$450.00 AUD
Sold Out
SOLD OUT
Gabriela - Gold Sweetheart Glitter Gown with Nude Lining & Side Slit

Gabriela Glitter Gown - Gold
$470.00 AUD
Sold Out
SOLD OUT
Lyla - Rose Gold V-neck Sequin Gown with Side Slit & Lace-Up Back

Lyla - Rose Gold
$450.00 AUD
Armina - Beaded Gown with High Neckline & Off-Shoulder Sleeves & Pearls

Armina Beaded Gown
$899.00 AUD
Desirae - Plum Cowl Neck Satin Gown with Side Slit & Lace-Up Back

Desirae - Plum
$399.00 AUD
Zerlina - Emerald Patterned Sequin Gown with Side Slit & Lace Up Back

Zerlina Sequin Gown - Emerald
$499.00 AUD
Made To Order
Elyse - White Patterned Sequins Gown with Plunge Neck & Open Back

Elyse - White
$470.00 AUD
Sold Out
SOLD OUT
Mabelle - Deep Red Satin Gown with V-Neckline & Thigh High Slit

Mabelle - Deep Red
$420.00 AUD
Sold Out
SOLD OUT
Dulce - White Off-Shoulder Satin Gown with Open Back & Mermaid Train

Dulce - White
$420.00 AUD
In stock
Emely - Wine Red Strapless Satin Mermaid Gown

Emely - Wine Red
$420.00 AUD
Sold Out
SOLD OUT
Elsa Nude - Sheer Nude Mesh Glitter Fabric with Low Back

Elsa - Nude
$599.00 AUD
Ramona - Burgundy Sequin Mermaid Gown with Scoop Neck & Lace-Up Back

Ramona - Burgundy
$490.00 AUD
Made To Order
Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit

Alyssa - Oyster
$350.00 AUD
Pascala - Wine Red Satin Gown with Plunge Neck & Lace Up Back

Pascala Gown Wine Red
$450.00 AUD
Sold Out
SOLD OUT
Theodora - Black Glitter Off-Shoulder Gown with Side Slit

Theodora - Black
$450.00 AUD
Greta Gown - Black Structured Lace Satin Gown with Lace Up Back

Greta - Black
$480.00 AUD
Luciella - Emerald Satin Mermaid Gown with Lace-Up Back & Side Slit

Luciella - Emerald
$225.00 AUD
$450.00 AUD
Sale
Stella Orange - Vibrant Sequin Prom Dress with Cowl Back & Halter Neck

Stella - Orange
$420.00 AUD
Sold Out
SOLD OUT
Silvia - Red One Shoulder Glitter Gown with Side Slit

Silvia - Wine Red
$275.00 AUD
$550.00 AUD
Sold Out
SOLD OUT
Loretta - Red Satin Gown with Plunge Neck, Front Slits & Lace-Up Back

Loretta - Deep Red
$420.00 AUD
Irma Black - Crepe Low Neck Prom Gown with Diamante Strap

Irma - Black
$599.00 AUD
Beatrice Nude Pink - Iridescent Off-Shoulder Gown with High Slit

Beatrice
$420.00 AUD
Anthea - Black Lace A-Line Gown with Asymmetrical Shoulder Sleeve

Anthea - Black
$420.00 AUD
Verona - Emerald Patterned Sequin Gown with Lace-Up Back

Verona - Emerald
$249.50 AUD
$499.00 AUD
Sale
Genelle - Emerald Sequin Gown with Lace-Up Back and Side Slit

Genelle - Emerald
$470.00 AUD
Sold Out
SOLD OUT
Yara - Rose Gold Sequin Mermaid Gown with Side Slit & Train

Yara - Rose Gold
$450.00 AUD
Made To Order
Celesta - Black Mermaid Crepe Gown with V-neck and Train

Celesta - Black
$420.00 AUD
Claudia Navy - Iridescent Navy Cowl Neck Gown with Lace-Up Back

Claudia - Navy
$440.00 AUD
Nicola - Gold Halterneck Backless Sequin Gown with Open Plunge Neck

Nicola - Gold
$499.00 AUD
Zaria - Burgundy Satin Mermaid Gown with Lace-Up Back & Side Slit

Zaria - Burgundy
$420.00 AUD
Made To Order
Terina - Jacquard Wine Red Strapless A-line Gown with Side Slit

Terina - Wine Red
$249.50 AUD
$499.00 AUD
Selling Fast
Sale
Camilla Burgundy - Velvet Devore Halter A-Line Prom Formal Dress

Camilla - Burgundy
$450.00 AUD
Miya - Red Two Piece One-Shoulder Satin Gown with Long Sleeve

Miya - Wine Red
$450.00 AUD
Amidala - Wine Red Strapless Gown with Side Slit & Frill Detail

Amidala - Wine Red
$225.00 AUD
$450.00 AUD
Sold Out
SOLD OUT
Mabilia - Dusty Pink Strapless Satin Gown With Side Slit

Mabilia - Dusty Pink
$210.00 AUD
$420.00 AUD
Sale
Fiorenza Red - Red Sheer Floral Gown with Side Cut-outs and Open Back

Fiorenza - Red
$550.00 AUD
A&N Luxe Ciara Gown - Red Sequins V Plunge Neckline With Lace Up Back

Ciara Sequins Gown - Red
$450.00 AUD
Made To Order
Cristina - Black Lace Plunge Neck Gown With Slide Slit & Low Back

Cristina - Black
$499.00 AUD
Fiorella - Dusty Pink Floral 3D Embellished Strapless A-Line Gown

Fiorella
$550.00 AUD
Adabelle - White Lace Off-Shoulder Gown With Side Slit & Nude Lining

Adabelle Gown - White
$399.00 AUD
Dalia - White 3D Floral Embellished Off-Shoulder Mermaid Gown

Dalia - White
$499.00 AUD

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!