Prom Dresses and Gowns
Formal Prom Dresses: Celebrate in Style
Step into sophistication with Alamour The Label’s curated collection of formal and prom dresses. From sleek silhouettes to dramatic floor-length gowns, each design is crafted in premium fabrics with couture-inspired finishes; made to sculpt, flatter and photograph beautifully all night long.
Explore everything from elegant long prom dresses and luminous satin gowns to structured corset styles, sparkling finishes and romantic floral designs. Whether your look is bold, minimal or ultra-glam, you’ll find a statement dress that feels unmistakably you.
Loved by thousands of customers worldwide, our prom collection blends modern glamour with timeless elegance for every shape, size and style.
Shop by style: Long · Corset · Satin · Sparkly · Backless · Floral
Prom: A Night to Remember
Prom is your moment - a chance to dress up, feel confident and create memories that last. Whether you love a sculpted silhouette or a full, romantic ball gown, our edit is designed to help you find a look that feels effortlessly elevated.
Prom Dress Trends This Season
This season blends timeless elegance with modern edge. Think sleek satin finishes, corset bodices, soft draping, open backs and high-impact sparkle.
- Bold shades for a striking entrance
- Romantic tones for a softer, feminine look
- Flattering structure with corsetry and sculpted bodices
Shop by Dress Colour
Explore prom dresses in your favourite colour:
- Black Prom Dresses: Timeless, dramatic, effortlessly elegant.
- Gold Prom Dresses: Radiant glamour with a luxe finish.
- Purple Prom Dresses: Regal tones for a standout look.
- White Prom Dresses: Clean, chic and unforgettable.
- Blue Prom Dresses: Modern, confident and photo-ready.
Shop by Dress Style
Find a silhouette that flatters your figure and suits your event:
- Long Prom Dresses: Floor-length silhouettes for formal nights and grand entrances.
- Corset Prom Dresses: Structured elegance that highlights your curves.
- Satin Prom Dresses: Sleek, luminous and elevated.
- Sparkly Prom Dresses: High-shine embellishment for maximum impact.
- Backless Prom Dresses: Statement details from every angle.
- Floral Prom Dresses: Romantic and whimsical with soft statement detail.
- Halter Prom Dresses: Modern necklines with a clean finish.
- A-Line Prom Dresses: Universally flattering with a classic silhouette.
- Ball Gown Prom Dresses: Dramatic volume for a true entrance moment.
Looking for statement styles with high-shine finishes? Explore our Glitz & Glam dresses for sparkling gowns designed to stand out.
How to Style Your Prom Dress
- Jewellery: Keep it minimal for embellished gowns; go bold for simple silhouettes.
- Heels: Strappy stilettos elevate the look, while block heels are perfect for comfort.
- Wrap: A satin or chiffon wrap adds warmth and polish.
- Clutch: Choose a compact style to carry essentials without overpowering your look.
- Hair & makeup: Match your neckline - updos suit open backs, soft curls suit strapless styles.
Prom Dress FAQs
Are your prom dresses made to order?
Yes. Many of our gowns are made-to-order and produced only after your purchase. This reduces overproduction, minimises waste and allows us to offer more colours, styles and customisation options while supporting a more sustainable future in fashion.
Can I customise or alter my dress?
Most made-to-order styles can be personalised for an additional fee. Common alterations include adding or removing a slit or sleeves, adjusting the back design, changing colour or fabric, or extending the train length. Our stylists will guide you on what’s possible for your chosen gown.
Do you accept special design requests?
Yes. For simpler silhouettes, we’re happy to review custom ideas or requests. Contact our team via the website or email us at info@alamourthelabel.com to discuss your vision.
How long does production and delivery take?
Made-to-order gowns typically require 4–6 weeks for production before dispatch. Estimated timelines are shown on each product page. We also offer express worldwide shipping once your dress is ready.
What sizes do you offer?
We proudly offer inclusive sizing from XXS to 9XL, designed to flatter a wide range of body types and personal styles. Detailed measurements and fit notes are provided on every product page.
Do you offer returns or exchanges?
Yes. Eligible items can be returned or exchanged for peace of mind. Please review our returns policy for full details and conditions.
What Buy Now, Pay Later options are available?
We offer Afterpay/Clearpay, Klarna, Sezzle and Zip Pay. Availability varies by country and eligibility at checkout.
Where is Buy Now, Pay Later available?
Afterpay/Clearpay: Australia, New Zealand, USA, Canada, UK & Europe
Klarna: Australia, USA, Canada, UK & most of Europe
Zip Pay: Australia only
Sezzle: USA & Canada
Find Your Dream Prom Dress
From sleek satin to corseted silhouettes and statement sparkle, discover formal prom dresses designed to flatter every figure and create an unforgettable entrance. Shop Alamour The Label today and find the gown that captures your style and your moment.