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Prom Dresses and Gowns

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Ayelet - Black Strapless Glitter Gown with Off-Shoulder Sleeve & Slit
In stock
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Yassmine Mermaid Gown - Gold V Neck Dress with Spaghetti Straps
In stock
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Elyse - Black Patterned Sequins Gown with Plunge Neck & Open Back
In stock
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Jocelina - Gold Glitter Gown | Long Off-Shoulder Sleeves & Side Slit
In stock
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Mariella - Red 3D Floral Embellished Gown with Structured Bodice
In stock
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Layali - White Lace Sleeveless Gown with V-Neckline & Low Back
In stock
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Remas - White, Pink & Gold Mermaid Gown with Straight Neckline & Tie
In stock
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Julianne - White Plunge Neck Mermaid Gown with Slit & Multiway Straps
In stock
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Estrella - Emerald One-Shoulder Jersey Gown with Side Slit
In stock
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Yassmine Luxe - Copper Gold Sequin Gown with V Plunge Neckline
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Selina - Wine Red Backless Jersey Gown with Plunge Neckline
In stock
Made To Order
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Layali - Black Lace Sleeveless Gown with V-Neckline & Side Slit
In stock
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Lyla - Rose Gold V-neck Sequin Gown with Side Slit & Lace-Up Back
In stock
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Penelope Luxe - Olive Backless Dress with Back Knot Design
In stock
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Mabelle - Deep Red Satin Gown with V-Neckline & Thigh High Slit
In stock

In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!