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Story

Stunning and undeniably sexy, Alamour The Label brings modern designer fashion together with timeless elegance. Created with the belief that sensuality is always in style, every single piece in our collection has been created to compliment and celebrate feminine confidence and complexity.

From bold colours and soft lines, to delicate lace and intricate sequin embellishments, Alamour The Label embodies every woman's right to do as she pleases, and wear what she loves. While our dedication to this principle is unwavering, our collections reveal designs that are as diverse as they are remarkable.

Our Bridal series is inspired by romance and imagination, providing brides-to-be with dresses that exceed their wildest dreams. Our Evening and Cocktail collections feature exceptional pieces that not only reshape and redefine your body, but the boundaries of Formal and Prom wear. All of our designs eminent poise and passion, and our flattering styles are made with the utmost care and finest materials without the super high price tag attached. Each piece will be an unfailing favourite in your closet, as well at every event.

- Love what you wear