At Alamour, we wish to create a stress-free shopping experience for your formal & prom dress needs, which is why we have measured each individual garment in-house.
The measurements you see below are a result of these measurements in an attempt to give you the most accurate guide possible.
However, not all gowns are made from the same fabric / materials or cut the same. As we specialise in low-back & open back garments which can fit differently to other styles,
we cannot ensure that all gowns will fit within the same sizing guidelines.
The fabric guide below will help you understand the characteristics
If you are in between sizes or not sure which size to purchase we understand, and are more than happy to assist you.
As we are all unique, sometimes simple & affordable alterations to your gown is all that is required for the perfect fit!
Want to see more images of our gowns?