Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Formal Dresses and Gowns

  • Petra - White Alamour The Label Petra White 3D Floral Gown | Afterpay | Klarna | Zip Pay Petra - White Alamour The Label Petra White 3D Floral Gown | Afterpay | Klarna | Zip Pay
    Save 60%

    Petra - White

    Original Price $499.00
    Current Price $200.00
    XXS XS S M L XL

    FINAL SALE NO RETURNS The Petra Gown is designed with so many romantic elements. A sweetheart neckline, lace-up back, and detailed 3D floral fabric...

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Discover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.

Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.

With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.