Elyse Sparkling Sequins Mermaid Black
The Made-To-Order Collection Experience regal opulence in Elyse. This gown exudes an irresistible blend of glamour, adorned with an intricate sequi...
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The Made-To-Order Collection Experience regal opulence in Elyse. This gown exudes an irresistible blend of glamour, adorned with an intricate sequi...
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Elevate your prom night with the Maurita Gown, a shimmering sequin masterpiece. Featuring a deep plunge neckline and an alluring open back, it hugs...
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Aphrodite Collection Evoke modern elegance with the Vittoria Gown. Comprising a daring plunge keyhole neck, open back, and thigh-high slit, this ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Elevate your presence with the Ciara Gown, a show-stopping masterpiece. Featuring a daring V-plunge neckline, mermaid ...
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Aphrodite Collection Opt for a simple understated style with a hint of glamour in the Elsa Gown. Embellished with beads and glitter, this sheer mes...
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Exclusive Monte Carlo Collection The Odette Dress exudes confidence with its bright floral statement print crafted in sequin fabric with embroidere...
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The Exclusive Rome Collection Armina features luxurious beads all over & pearls. Also has a high choker which is made from pearls and white be...
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Jovana epitomizes timeless elegance, a true masterpiece of high-end craftsmanship. Its understated yet captivating design features a plunging neckl...
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Aphrodite Collection The Nevali Gown shows off its understanding of the female form with its figure-hugging silhouette, structured cups, and thigh...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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FINAL SALE NO RETURNS The Petra Gown is designed with so many romantic elements. A sweetheart neckline, lace-up back, and detailed 3D floral fabric...
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Aphrodite Collection The Greta Gown masters the art of making an entrance with its structured lace bodice, lustrous satin fabric, and lace-up back...
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Add a sophisticated statement to your evening attire with the semi-transparent Anthea Gown. Sculpted with an asymmetrical sleeve that can be worn o...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Embrace undeniable allure in the Desirae Gown. This dress is a true show-stopper, designed to enhance your curves flawlessly. Crafted from luxuriou...
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The Gulsina Gown is a sleek and captivating masterpiece. This black strapless mermaid gown with a graceful train and flattering scoop neckline embr...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
View full details
Experience regal opulence in Elyse. This gown exudes an irresistible blend of glamour, adorned with an intricate sequin pattern and elegant strappy...
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The Made-To-Order Collection The Zerlina Gown exudes exotic style and timeless allure. Its scooped neckline, side slit, and luxurious patterned s...
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The Ciara Gown is the epitome of show-stopping elegance. With a daring V-plunge neckline, mermaid silhouette, and lace-up back, it's crafted from s...
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Introducing the Luriana, a stunning sequin masterpiece exuding opulence and sophistication. This gown boasts a plunging neckline with a delicate m...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.