Ashleigh - Lilac
In Bloom - the Made-To-Order Collection The Ashleigh Gown sets the tone for this seasons soirees. Structured with a boned waist, an open bodice, p...
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In Bloom - the Made-To-Order Collection The Ashleigh Gown sets the tone for this seasons soirees. Structured with a boned waist, an open bodice, p...
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In Bloom - the Made-To-Order Collection Defined by its romantic colour and glistening sequins, the Courtney Gown proves to be a contender for this...
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Turn up dripping in glitter in the Amiyah Gown. This totally extra & girly gown is made from rose gold glitter fabric & features an on-tren...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection The Raquel Gown epitomizes elegance and glamour. With a deep plunge neckline, form-fitting silhouette, and graceful ...
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The Made-To-Order Collection The perfect balance of minimal & glam, the shimmering Estera Sequin Gown is crafted from gorgeous patterned white ...
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The Made-To-Order Collection If you're looking for something luxe & feminine, this is the perfect gown for you. This stunning tulle gown feat...
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The Made-To-Order Collection Exude enchanting beauty in the lilac Kailani Tulle Gown. With a graceful v-neckline and intricate white floral embel...
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The Made-To-Order Collection Look your best in the most beautiful beaded tulle gown. Litzy is made from dreamy layered baby pink tulle fabric &am...
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The Made-To-Order Collection Silky satin simplicity. This stunning gown is made from luxe ice grey coloured satin & features a minimal strai...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Style Notes Make an unforgettable entrance in the Ayda Gown, a striking design that embodies elegance, glamour, and refined modesty. Crafted in a ...
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Style Notes The Liz Modest Black Sequins Gown is the ultimate statement in timeless glamour and refined modesty. Designed in a classic black hue a...
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Style Notes The Nadia Modest Plum Gown is a captivating evening piece designed to embody elegance, sophistication, and refined modesty. Rendered i...
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Style Notes Refined, graceful, and effortlessly elegant — the Amina Modest Gown is designed for the modern muse who values both modesty and sophis...
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Style Notes The Fatima Modest Dusty Pink Gown is a beautifully feminine piece designed to capture timeless elegance with a modest finish. In a sof...
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Style Notes The Tayna Gown is a breathtaking fusion of glamour and modern sensuality. Crafted from a shimmering diamante mesh layered over a soft, ...
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Style Notes The Adriana Gown is a graceful blend of timeless elegance and customizable sophistication. Crafted from soft, stretch-jersey fabric, it...
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Style Notes he Fahari Gown is a masterclass in understated glamour and sculpted elegance. Its halter-neck design and square neckline frame the shou...
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Style Notes The Mardea Gown is a striking statement of modern elegance and sculpted sophistication. Its one‑shoulder cut and soft, stretch‑jersey f...
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Style Notes The Danielle Gown marries classic elegance with contemporary sophistication designed for women who want to turn heads with subtle confi...
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Style Notes The Hallie Gown is a timeless statement of understated glamour and modern elegance. Its graceful scoop neckline softly frames the décol...
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Style Notes Make a striking entrance in the Naomi Gown a sleek, sculpted silhouette designed to captivate from every angle. Featuring a daring p...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.