Pranvera - White
The Côte d'Azur Collection The Pranvera Gown offers modernity and sophistication for your formal edit. Designed with a deep plunge neckline, open ...
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The Côte d'Azur Collection The Pranvera Gown offers modernity and sophistication for your formal edit. Designed with a deep plunge neckline, open ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge ...
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The Made-To-Order Collection Emanate elegance and confidence in the Kalila Sequin Gown. This piece features a daring plunge neckline, intricate cr...
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The Made-To-Order Collection Look like a bombshell in the Rendira Sequin Gown. This luxe backless sparkling gown features a v-neckline & thin...
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Style Notes The Soraya Modest Aqua Blue Gown is a striking blend of elegance and refined modesty, designed for memorable occasions that call for t...
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Style Notes The Hallie gown embodies timeless sophistication and refined elegance. Crafted from a premium non-stretch fabric, it holds its shape ...
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Style Notes The Jennifer Gown embodies the essence of contemporary elegance - sleek, luminous and effortlessly refined. Its sculpted straight neckl...
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Style Notes The Daniella Gown is a graceful expression of refined elegance and evening sophistication. Draped in luxe jersey fabric, its long sleev...
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Style Notes The Tatiana Gown is a masterclass in modern elegance and effortless sophistication. Its halter neckline frames the shoulders and décoll...
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Style Notes The Mariam Gown radiates understated elegance a perfect fusion of modesty and refined style. Its high neckline and long-length silhoue...
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Style Notes The Noor Gown embodies refined luxury with its fluid stretch-velvet satin, a fabric that feels plush, smooth, and effortlessly elegant....
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Style Notes The gown is an elegant celebration of modern glamour, designed to make a statement with every step. Its soft, stretch‑jersey fabric dra...
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Style Notes The Octavia Gown exudes striking sophistication with its bold one‑shoulder design and sleek, body‑conscious silhouette. Crafted from lu...
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Style Notes The Jordia Gown embodies understated elegance with a modern, refined edge. Designed from our signature double-lined stretch jersey, thi...
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Style Notes The Bianca Gown is the embodiment of timeless grace and refined chic. Its high neckline and floor‑length jersey silhouette create an el...
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Style Notes Effortlessly elegant and designed to shine, the Rosalie Maxi Gown features a flattering cowl neckline and all-over beaded sequins that...
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Style Notes For the lovers of multi-way styles, we introduce to you the Holly Multiway Floral Maxi. We have designed this dress to enable you to we...
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Style Notes The perfect and most elegant bridesmaids dress is here. Clover features a triangle & unique shape neckline with thin spaghetti stra...
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Style Notes Rose gown is the ultimate wardrobe staple. Made from a rose gold tone jersey fabric. It features a high neck sleeveless neckline with ...
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Style Notes Our Payton sequinned dress is an ultra-chic and glamorous style that is versatile for all types of events. Made from our new "wet look"...
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Style Notes Bringing glamour back, Cordelia is made from our best-selling shape, the Maurita gown. Cordelia features classic thick straps, V plunge...
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Style Notes Mademoiselle was made with Mothers of the Brides in mind. Featuring our signature floral 3D fabric, sheer long sleeves, a scoop roun...
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Style Notes The Mariya Dress exudes confidence. With its bright floral statement print crafted in sequin fabric with embroidered flowers, it featur...
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Style Notes The IT girl formal dress of the year has arrived. You will fall in love with the fit of our Perdita dress. Designed after our best-sell...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.