Emiliana Mauve Jersey Gown
Style Notes The Emiliana Gown is an elegant tribute to effortless sophistication and graceful femininity. Its sleeveless design and soft, stretch-j...
View full details
Style Notes The Emiliana Gown is an elegant tribute to effortless sophistication and graceful femininity. Its sleeveless design and soft, stretch-j...
View full details
Style Notes The Amari Gown is a timeless expression of effortless elegance and modern sophistication. Crafted from soft, stretch‑jersey fabric, it ...
View full details
Style Notes Turn every entrance into a statement. This stunning one-shoulder gown is designed to captivate, featuring a shimmering all-over sequin ...
View full details
Style Notes Flirty, fun, and fabulous, meet the Gardenia Gown. This one-shoulder tulle gown features multiple layers for a dreamy, voluminous look...
View full details
Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
View full details
Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
View full details
Modern and elegant, Damsel is a black-tie formal dress, best suitable for high-end events and night outs. Damsel is made from a delicate premium be...
View full details
Invest in a glamourous style with the Rosalin Gown. This shimmering rose gold gown features a stylish deep cowl neckline, thin straps, exposed back...
View full details
Feel & look luxurious at your special event in the stylish Essence Gown. This gown features an alluring plunge neckline, long sleeves & a c...
View full details
The stunning Sheyla Gown is the gown of your dreams. Made from luxe rose gold patterned sequins fabric which is stretchy to hug your body perfectly...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
The Made-To-Order Collection Ivy is the most stunning new sky blue lace gown. So pretty & feminine, this gown will be a gown you'll never regre...
View full details
The Made-To-Order Collection Experience goddess-like elegance in the Rubi Satin Gown. Crafted from velvety satin, this sleek and stylish masterpi...
View full details
The Made-To-Order Collection Make an entrance & have all eyes on you in the Florencita Sequin Gown. Made from our luxe patterned sequins fabr...
View full details
Get that golden girl look in our Madena Sequin Gown. This sparkling gold gown is made from our new patterned sequins fabric & features an elega...
View full details
Style Notes The Jennifer Gown embodies the essence of contemporary elegance sleek, luminous, and effortlessly refined. Its beautifully sculpted ne...
View full details
Style Notes The Angie Gown is an embodiment of effortless elegance and modern femininity. Its off-shoulder neckline delicately frames the collarbon...
View full details
Style Notes The Dalia Gown is a celebration of refined elegance and timeless modesty. Designed with full-length sleeves and a graceful, floor-skimm...
View full details
Style Notes Make a statement in the Danica Sequins Black Gown, a show-stopping evening dress designed to capture every eye in the room. Featuring ...
View full details
Style Notes The gown is an elegant celebration of modern glamour, designed to make a statement with every step. Its soft, stretch‑jersey fabric dra...
View full details
Style Notes The Miriam Gown combines graceful sophistication with effortless sensuality, perfect for evenings when you want to make a memorable ent...
View full details
Style Notes The Aryanna Gown is a bold declaration of modern glamour and refined elegance. Its deep V‑plunge neckline draws the eye to the décollet...
View full details
Style Notes Step into effortless glamour with the Marsia Gown. Crafted from shimmering silver sequins, this mermaid-style gown hugs the body for a...
View full details
Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.