Camellia Floral Pattern Maxi Gown
Style Notes Introducing Camellia, a highly requested cocktail gown, made from our best-selling floral patterned colour in a new shape and silho...
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Style Notes Introducing Camellia, a highly requested cocktail gown, made from our best-selling floral patterned colour in a new shape and silho...
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Style Notes Classy and elegant, the Jenny was made after our best-selling Blanche dress. This glamorous version was made for your gala or wedding! ...
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Exclusive LA Collection - Designed by A&N Luxe. Get the celeb look for Prom 2019 with our Davina Gown. It features a sweetheart neckline with p...
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In Bloom - the Made-To-Order Collection Simplistic elegance is the honest way to describe the Sarah Gown. Designed with a strapless sweetheart neck...
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Radiate beauty and vibrancy in the Emilita Satin Gown. This orange velvet satin creation boasts a graceful scoop neckline, delicate thin straps, an...
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The Maurita Gown is the epitome of a prom night essential. Crafted from a shimmering sequin fabric that delicately embraces your figure, it showca...
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The Made-To-Order Collection Livnia is the most gorgeous gown made from luxe orange satin fabric. Super flattering & looks incredible on dark...
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Style Notes The Rima Modest Pink Gown is a romantic statement piece designed for the woman who loves elegance with a refined, modest finish. Rende...
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Style Notes The Cosimia Modest Navy Sequins Gown is a striking evening piece designed for elegant occasions and unforgettable entrances. Crafted i...
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Style Notes The Meena Gown is a show-stopping piece designed to turn heads at any special occasion. Featuring an off-the-shoulder design, ...
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Style Notes The Ava Gown is a captivating blend of structured elegance and high-impact glamour. Featuring a sculpted bustier bodice adorned in shim...
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Style Notes The Jasmine Gown is the epitome of refined elegance. Crafted from lustrous velvet satin, this design drapes effortlessly over the body,...
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Style Notes The Emiliana Gown is an elegant tribute to effortless sophistication and graceful femininity. Its sleeveless design and soft, stretch-j...
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Style Notes Flirty, fun, and fabulous, meet the Gardenia Gown. This one-shoulder tulle gown features multiple layers for a dreamy, voluminous look...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Modern and elegant, Damsel is a black-tie formal dress, best suitable for high-end events and night outs. Damsel is made from a delicate premium be...
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Invest in a glamourous style with the Rosalin Gown. This shimmering rose gold gown features a stylish deep cowl neckline, thin straps, exposed back...
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Feel & look luxurious at your special event in the stylish Essence Gown. This gown features an alluring plunge neckline, long sleeves & a c...
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The stunning Sheyla Gown is the gown of your dreams. Made from luxe rose gold patterned sequins fabric which is stretchy to hug your body perfectly...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Ivy is the most stunning new sky blue lace gown. So pretty & feminine, this gown will be a gown you'll never regre...
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The Made-To-Order Collection Experience goddess-like elegance in the Rubi Satin Gown. Crafted from velvety satin, this sleek and stylish masterpi...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.