Bluebell High Neck Floral 3D Maxi Dress
Style Notes From the Maison Gardenia Collection, Bluebell is a romantic high-neck floral gown designed to blend elegance with modern charm. Crafte...
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Style Notes From the Maison Gardenia Collection, Bluebell is a romantic high-neck floral gown designed to blend elegance with modern charm. Crafte...
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Style Notes For lovers of the Athena Gown, Tara was made for you. Similar to Athena, featuring a shorter hem, and a front split for versatilit...
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Style Notes Get ready to WOW the crowd this formal event season. The must-have sparkling dress is here. Introducing Orla - A beaded pearl dress wit...
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Style Notes Angelie is a bridal must have. Made from our premium matte satin fabric, Angelie features a strapless classic look with an a line silho...
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Style Notes Mandi dress, is a classic beaded maxi dress made from our best-selling fabric. Mandi is designed with a straight neckline and spaghetti...
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Style Notes Lorina is elegant and classy. Featuring a high neck design, sleeveless cut and mermaid fitted silhouette. Made from a stretchy sequinne...
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Style Notes Calling all brides of 2024, Vivien is made for you! Inspired by the Florentina, we now have a chicer version. Vivien's new fabric is ...
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Style Notes Lanetta is a sleeker and sexier version of our bestseller Vlora gown. It features a straight structured neckline, a sleeveless cut and ...
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Cassie is a stunning beaded tulle mermaid gown. Features a sweetheart neckline & intricate beading detail all over. Cassie has a mini dress sat...
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Make jaws drop the moment you arrive in the breathtaking Coletea Sequin Gown. This shimmering deep red prom dress is the definition of luxury and a...
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Candela is the must-have rose gold glitter gown of the season. This shimmering & luxe gown features an off-shoulder bodice & flattering a-l...
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The Côte d'Azur Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over side slit....
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The Made-To-Order Collection Command attention and flaunt your silhouette with the Catriane Gown. This contemporary style boasts a daring deep plu...
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Exclusive LA Collection - Designed by A&N Luxe. Makena Gown is made from the most stunning shimmering fabric to ensure that you stand out at y...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Style Notes The Farah Modest Butter Yellow Gown is a radiant expression of elegance, designed for the woman who loves refined glamour with a modes...
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Style Notes The Dayana Gown embodies refined minimalism and modern sophistication. Cut from a smooth, matte satin fabrication, this silhouette skim...
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Style Notes The Ophelia Gown embodies refined minimalism with a seductive, modern edge. Crafted from a smooth, matte satin fabric that suppor...
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Style Notes The Jasmine Gown is the epitome of refined elegance. Crafted from lustrous velvet satin, this design drapes effortlessly over the body,...
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Style Notes The Alexandra Gown is a dazzling statement of glamour and sophistication — crafted for nights when you want all eyes on you. Fully embe...
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Style Notes The Margo Gown is the ultimate statement of evening glamour, designed to turn heads with its shimmering sequins, beaded detailing, and ...
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Style Notes Tasha is a luxurious asymmetrical slinky jersey gown designed for elegant nights, weddings and formal occasions. Featuring a sleek nec...
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Style Notes Introducing Camellia, a highly requested cocktail gown, made from our best-selling floral patterned colour in a new shape and silho...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.