Layla One Shoulder Jersey Gold Gown
Style Notes The Layla Gown is a striking expression of modern glamour and sculpted elegance. Crafted from a fluid stretch jersey, this one-shoulder...
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Style Notes The Layla Gown is a striking expression of modern glamour and sculpted elegance. Crafted from a fluid stretch jersey, this one-shoulder...
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Style Notes The Diana Gown fuses sleek modern minimalism with striking asymmetry for a look that’s both sophisticated and bold. With its one-should...
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Style Notes The Eviana Gown is the embodiment of modern elegance and timeless allure. Crafted from a lustrous velvet satin, this striking design dr...
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Style Notes The Amarilla Gown is a masterclass in modern elegance and red‑carpet allure. Crafted from soft, stretch‑responsive fabric, it hugs the ...
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Style Notes Step into the spotlight with the Ameya One Shoulder Gown a stunning fusion of modern glamour and classic evening elegance. Designed wit...
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Style Notes Directors favourite! Meet Zohra a stunning off-shoulder maxi gown. Zohra features an off shoulder with long sleeve, the off shoulde...
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Style Notes From the Maison Gardenia Collection, Bluebell is a romantic high-neck floral gown designed to blend elegance with modern charm. Crafte...
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Style Notes Classic at its finest. Introducing the Jasmine Gown. It is made from velvet stretchy fabric and curve hugging. Jasmine features a s...
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Style Notes For lovers of the Athena Gown, Tara was made for you. Similar to Athena, featuring a shorter hem, and a front split for versatilit...
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Style Notes Get ready to WOW the crowd this formal event season. The must-have sparkling dress is here. Introducing Orla - A beaded pearl dress wit...
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Style Notes Mandi dress, is a classic beaded maxi dress made from our best-selling fabric. Mandi is designed with a straight neckline and spaghetti...
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Style Notes Lorina is elegant and classy. Featuring a high neck design, sleeveless cut and mermaid fitted silhouette. Made from a stretchy sequinne...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Style Notes Calling all brides of 2024, Vivien is made for you! Inspired by the Florentina, we now have a chicer version. Vivien's new fabric is ...
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Style Notes Lanetta is a sleeker and sexier version of our bestseller Vlora gown. It features a straight structured neckline, a sleeveless cut and ...
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Cassie is a stunning beaded tulle mermaid gown. Features a sweetheart neckline & intricate beading detail all over. Cassie has a mini dress sat...
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Make jaws drop the moment you arrive in the breathtaking Coletea Sequin Gown. This shimmering deep red prom dress is the definition of luxury and a...
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Candela is the must-have rose gold glitter gown of the season. This shimmering & luxe gown features an off-shoulder bodice & flattering a-l...
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The Côte d'Azur Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over side slit....
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Command attention and flaunt your silhouette with the Catriane Gown. This contemporary style boasts a daring deep plu...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Style Notes The Yasmin Deep Red Gown is the epitome of timeless glamour with a modern twist. Crafted from rich, flowing fabric, this gown exudes co...
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Style Notes The Dayana Gown embodies refined minimalism and modern sophistication. Cut from a smooth, matte satin fabrication, this silhouette skim...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.