Agalia Velvet Satin Champagne Gown
Style Notes Classy and elegant, Agalia features a high cowl neck, made from stretchy fabric that hugs your figure. Agalia is suitable for events su...
View full details
Style Notes Classy and elegant, Agalia features a high cowl neck, made from stretchy fabric that hugs your figure. Agalia is suitable for events su...
View full details
Style Notes If you love our floral 3D dresses, you will love the Elene Dress. This exceptional maxi dress was designed for glamorous night ou...
View full details
Glamorous & feminine, the Iza gown features a super cute bow detail on the shoulder, with a sexy cut out section on the bustier, side slit &...
View full details
Style Notes The Jayda Set blends a sophisticated aesthetic with a fitted silhouette to create a look that is bound to receive attention. Designed w...
View full details
Glamorous sequins meet a timeless silhouette in the breathtaking Tori Gown. This classic backless gown is meticulously crafted from a shimmering pa...
View full details
The Vanessa Satin Gown is simply breathtaking. The perfect dreamy shade of light blue with a scoop neckline and thin, adjustable shoulder straps. T...
View full details
The Côte d'Azur Collection Embodying sophistication, the Doruntina Gown is designed with an open back, waist cut-outs, and a form-fitting silhouet...
View full details
The Made-To-Order Collection Get the look this season in the Diamante Gown. Diamante is a vibrant iridescent purple gown with shimmering sequins ...
View full details
The Made-To-Order Collection Anita stands as the epitome of a show-stopping gown. Adorned in opulent tassels, it is a masterpiece that revels in ...
View full details
Kindly note that the gown comes fully lined The most beautiful gown ever, Estafania is every girl's dream gown. Features an incredibly luxe detai...
View full details
Style Notes The Cleopatra Gown is a show‑stopping celebration of glamour and confidence designed for women who want to make a powerful entrance. I...
View full details
Style Notes The Capriana Gown is a radiant statement of glamour and sophistication designed to catch the light and command attention with every ste...
View full details
Style Notes The Floriana Gown is an elegant expression of feminine sophistication — where classic glamour meets modern allure. Its deep V‑plunge ne...
View full details
Style Notes The Amani Gown radiates understated sophistication and timeless elegance. Crafted from soft, stretch‑jersey fabric, it drapes effortles...
View full details
Style Notes Effortlessly chic and versatile, this navy two‑piece set features a full‑length dress paired with a coordinating top and scarf for a m...
View full details
Style Note Lanetta is a sleeker and sexier version of our bestseller Vlora gown. It features a straight structured neckline, a sleeveless cut and o...
View full details
Style Notes Simplistic elegance is the best way to describe the Whitney Gown. Designed with a strapless neckline, a double waist cut-out, and...
View full details
Introducing Yoven, the perfect rose gold sequin gown. Covered in shimmering sequins, with a super cute bustier, side slit & everyone's favourit...
View full details
Aleah is a pretty & minimal gown with a plunge v-neck, fitted silhouette & side slit with a mermaid train & open back. About our Model...
View full details
Glamorous & beautiful, the Lilana Gown is made from shimmering white patterned sequins fabric on top of ivory lining. This gown features a dari...
View full details
Look like a total bombshell in the Perla Shimmering Lace Gown. This stunning red gown features a deep v-neckline, thin straps with a lace-up back a...
View full details
The Côte d'Azur Collection Opt for a maximalist approach this prom season in the Marsela Gown. Formed in a bright pink hue in a satin fabric and e...
View full details
The Made-To-Order Collection Dance the night away in confidence in the sparkling Celestia Sequin Gown. Made from our signature sequin fabric &...
View full details
The Made-To-Order Collection Exude sophistication and style in our emerald Ria Satin Gown. Crafted from velvety emerald fabric, it showcases a de...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.