Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Skip to content

Formal Dresses and Gowns

  • Marsela - Pink Alamour Made-To-Order Marsela Pink Satin Bustier Gown | Afterpay | Laybuy | Klarna Marsela - Pink Alamour Made-To-Order Marsela Pink Satin Bustier Gown | Afterpay | Laybuy | Klarna

    Marsela - Pink

    $529.00
    XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

    The Côte d'Azur Collection  Opt for a maximalist approach this prom season in the Marsela Gown. Formed in a bright pink hue in a satin fabric and e...

    View full details

Discover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.

Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.

With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.