Alexis - Purple
In Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin f...
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In Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin f...
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Classy & a timeless classic, the Deja gown is made from gorgeous luxe matte satin & features a cowl neckline, criss-cross back & fitte...
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Evelia is the definition of elegant sophistication. This one of a kind gown is made from luxe sparkling sequins fabric & features a one-shoulde...
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The Made-To-Order Collection Turn heads in the Ruru Satin Gown, a vibrant fuchsia masterpiece. Featuring a deep v-neckline, a-line skirt with a sli...
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The Made-To-Order Collection Elevate your elegance with the Zariah Sequin Gown. Crafted from shimmering white patterned sequins fabric, it feature...
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The Caterina Gown exudes effortless elegance and contemporary allure. Crafted from a lustrous stretch fabric that glides over the body, this gown i...
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Style Notes The Rosanne Dress embodies timeless elegance in a soft powder blue hue, designed to evoke romance with a modern, refined sensibility. ...
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Style Notes The IT Girl gown of 2025 is finally here. Introducing the Rouge Gown, a premium luxurious beaded gown made from delicate pearls and sm...
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Style Notes A minimalist aesthetic allows all the focus to fall on you in the Blinera Gown. Structured with a boned bodice, thick straps & a bo...
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Look like a golden goddess in this sparkling gold patterned sequin gown. Rianata features a deep v-neckline, thin straps, low back & mermaid si...
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Style Notes Hazel Gown is the ultimate wardrobe staple. Made from a rose gold tone jersey fabric. It features an off shoulder neckline sleeveless ...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Style Notes We are absolutely obsessed with the fit of the Romina dress. Featuring an elegant scoop halter neckline, a fitted shaped silhouette, an...
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Style Note Meet Miley, our newest obsession! Miley is designed with asymmetric wrap neck, sexy open back and a knot at the bottom. Miley is the ul...
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In Bloom - the Made-To-Order Collection Defined by its glistening emerald fabric and sophisticated silhouette, the Zara Gown proves to be a conte...
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Enter the realm of sophistication with the Marisel Gown, a breathtaking choice that promises an unforgettable wedding day. Its strapless structured...
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Style Notes The Nadine Gown is a picture of understated elegance and refined grace. Its softly draped cowl neckline cascades gently, flattering the...
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Style Notes Simple silhouettes are favoured this season and the Carly Gown proves why. Cut from a soft matte satin fabric in a sage green colour an...
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Style Notes Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless straight neckline, waist cut-ou...
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Sparkle all night in the Aysha Shimmering Lurex Gown. This gorgeous dusty pink gown features a plunge neck, fitted silhouette & open back. Hugs...
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Feel luxurious in our Bianca Gown. It is made from a thick satin and is double lined to the hem. It has an A line style fit with a hidden front sl...
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Style Notes The Rihane Gown is a timeless expression of modest elegance and refined glamour. Crafted with a beautifully beaded sequin bodice, this...
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Style Notes A defining piece for elevated occasions, the Yasmin Maxi combines graceful design with striking presence. Cut from a luxurious matte sa...
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Style Notes The Khadija Modest Gown is the epitome of timeless sophistication and elegance. Designed with a full-length, flattering silhou...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.