Elyse Sheer Maxi Sequins Burgundy Gown
Style Notes Experience regal opulence in Elyse. This gown exudes an irresistible blend of glamour, adorned with an intricate sequin pattern and ele...
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Style Notes Experience regal opulence in Elyse. This gown exudes an irresistible blend of glamour, adorned with an intricate sequin pattern and ele...
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Style Notes Layla is a stunning new design that features an asymmetrical one-shoulder style and made from premium jersey fabric. The Layla dress is...
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Glamorous & show-stopping, the Alayna Gown is made from our signature sequin patterned fabric in a classic white tone. This gown features a co...
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Figure skimming & floor-grazing, the Diya Gown is the perfect statement gown. Made from a vibrant orange satin fabric and features a cowl neckl...
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Style Notes A true statement piece; we have designed the most flattering gown of the season. Kenzie features a structured sweetheart neckline w...
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Style Notes Meet the Nalani Dress, a sophisticated and elegant strapless design made from a premium gold beaded fabric. Nalani features a straples...
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Stylish and modern, the Zeni Sequin Gown is a head-turning silhouette designed to make an unforgettable impression. Crafted from a premium stretchy...
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The Made-To-Order Collection In the Cyndi Gown, become the focal point of your special event. This sophisticated white sequin gown features a slee...
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Style Notes Introducing Daisy, a luxurious floral dress to add to our signature floral 3D collection. Daisy is made from our signature floral 3...
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The Taylor Gown uses structure and block colours to elevate simple silhouettes. Cut from a soft matte satin fabric and designed with thick straps, ...
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There's no other gown like Rosalie. A stunning luxurious gown featuring incredible details that everyone will lust over. A deep plunge neckline, cu...
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Sexy & simple, the Lusila satin gown is made from luxe velvet feel burgundy satin with a plunge neckline, lace-up back and side slit. Perfect f...
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The Made-To-Order Collection Elegance personified, the Felicita Gown in emerald satin boasts a plunging v-neckline, delicate straps, low back, an...
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Style Notes Elinor is a forever classic. Designed to be worn at your wedding or other memorable events. Elinor is crafted from a matte satin fab...
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Style Notes If you loved the Vlora, then you will be obsessed with the Kehlani gown. It features a boat straight neckline and our sexy high knot s...
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Style Notes This one-shoulder style has intricate cut-out detailing to enforce a stylish appeal to your look. Paired with a side slit, fitted silho...
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This gown is the definition of show-stopping. Turn heads when you arrive in this sexy & stylish silky satin gown. Estela features a cowl neckli...
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Glamorous & stylish, the Zerlina Gown embraces everyone's favourite details. With a scooped neckline, side slit, & lace-up back and elevate...
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Style Notes If you are obsessed with floral 3D applique, then you will fall in love with the Alura maxi dress. This is the ultimate feminine dress,...
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Jaime is the gown you need, made from lush emerald sequin fabric with our signature pattern, a sophisticated one-shoulder neckline with a long slee...
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The Côte d'Azur Collection The Battisa Gown is detailed to perfection with its corset-style bodice, draped cowl neckline and lace-up back. Formed...
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The Kimberly Gown promises an effortless look with its simple design choices and body hugging silhouette. Cut with a straight neckline, side slit a...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Style Notes Introducing Angie, a luxurious long sleeve jersey dress. Angie was designed after our best selling style "Nera" for more luxurious even...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.