Kehlani Boat Neck Knot Slit Beige Gown
Style Notes If you loved the Vlora, then you will be obsessed with the Kehlani gown. It features a boat straight neckline and our sexy high knot s...
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Style Notes If you loved the Vlora, then you will be obsessed with the Kehlani gown. It features a boat straight neckline and our sexy high knot s...
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The Taylor Gown uses structure and block colours to elevate simple silhouettes. Cut from a soft matte satin fabric and designed with thick straps, ...
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There's no other gown like Rosalie. A stunning luxurious gown featuring incredible details that everyone will lust over. A deep plunge neckline, cu...
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Sexy & simple, the Lusila satin gown is made from luxe velvet feel burgundy satin with a plunge neckline, lace-up back and side slit. Perfect f...
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The Made-To-Order Collection Elegance personified, the Felicita Gown in emerald satin boasts a plunging v-neckline, delicate straps, low back, an...
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Style Notes Elinor is a forever classic. Designed to be worn at your wedding or other memorable events. Elinor is crafted from a matte satin fab...
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Style Notes If you are obsessed with floral 3D applique, then you will fall in love with the Alura maxi dress. This is the ultimate feminine dress,...
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Style Notes This one-shoulder style has intricate cut-out detailing to enforce a stylish appeal to your look. Paired with a side slit, fitted silho...
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This gown is the definition of show-stopping. Turn heads when you arrive in this sexy & stylish silky satin gown. Estela features a cowl neckli...
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Glamorous & stylish, the Zerlina Gown embraces everyone's favourite details. With a scooped neckline, side slit, & lace-up back and elevate...
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Jaime is the gown you need, made from lush emerald sequin fabric with our signature pattern, a sophisticated one-shoulder neckline with a long slee...
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The Côte d'Azur Collection The Battisa Gown is detailed to perfection with its corset-style bodice, draped cowl neckline and lace-up back. Formed...
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The Caterina Gown exudes effortless elegance and contemporary allure. Crafted from a lustrous stretch fabric that glides over the body, this gown i...
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The Kimberly Gown promises an effortless look with its simple design choices and body hugging silhouette. Cut with a straight neckline, side slit a...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Elevate your elegance with the Zariah Sequin Gown. Crafted from shimmering white patterned sequins fabric, it features a deep neckline and an allur...
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Style Notes The Rihane Gown is a timeless expression of modest elegance and refined glamour. Crafted with a beautifully beaded sequin bodice, this...
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Style Notes Introducing Angie, a luxurious long sleeve jersey dress. Angie was designed after our best selling style "Nera" for more luxurious even...
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In Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin f...
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Classy & a timeless classic, the Deja gown is made from gorgeous luxe matte satin & features a cowl neckline, criss-cross back & fitte...
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Evelia is the definition of elegant sophistication. This one of a kind gown is made from luxe sparkling sequins fabric & features a one-shoulde...
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The Made-To-Order Collection Turn heads in the Ruru Satin Gown, a vibrant fuchsia masterpiece. Featuring a deep v-neckline, a-line skirt with a sli...
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Style Notes The Nadine Gown is a picture of understated elegance and refined grace. Its softly draped cowl neckline cascades gently, flattering the...
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Style Notes The Rosanne Dress embodies timeless elegance in a soft powder blue hue, designed to evoke romance with a modern, refined sensibility. ...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.