Euphoria - Iridescent
The Made-To-Order Collection Make a bold statement in the Euphoria Gown, a shimmering iridescent masterpiece that transforms with the light. This f...
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The Made-To-Order Collection Make a bold statement in the Euphoria Gown, a shimmering iridescent masterpiece that transforms with the light. This f...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Style Notes If you loved the Vlora, then you will be obsessed with the Salara gown. It features a new unique neckline and boning bustier to cinc...
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Introducing the incredible new Kimora Sequin Gown from our new collection. This gorgeous gown is everything a girl could dream of for her prom - fi...
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Style Notes Elegance comes easy with the Grace Gown. Fitted with a boned bodice, classic v-neckline, thin straps and a fitted silhouette and cut...
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Turn heads in our Mariana Gown, a glamorous statement evening style in a geometric patterned fabric. Featuring a classic v-neckline and a low back ...
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In Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-ove...
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Style Notes The Athena Gown flatteringly sculpts the figure's natural curves to allow a classic approach to modern evening attire. Fixed with struc...
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The Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. F...
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The Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high s...
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Style Notes Introducing the Rosina - a stunning new design. Featuring a high neckline made from a premium jersey fabric. the Rosina dress is double...
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The Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...
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The Made-To-Order Collection Exuding glamour and style, the Zerlina Gown embodies the most coveted elements of elegance. Distinguished by a gracef...
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The Made-To-Order Collection Step into the realm of sophistication with the Kalila Sequin Gown. This gown features a captivating plunge neckline,...
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The Côte d'Azur Collection The Drita Gown is faultless. Created in a class white fabric and embellished with sequins in a romantic pattern, this ...
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The Côte d'Azur Collection The Jola Gown opts for a vibrant affair with its bright pink velvet sequin fabric. Embellished with sequins, this style...
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The Hallie gown embodies timeless sophistication and refined elegance. Crafted from a premium non-stretch fabric, it holds its shape beautifully o...
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Made-to-Order Collection Prepped with a glistening lilac sequin fabric and elevated with its one-shoulder neckline that features a cut-out, a high...
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Dress to impress in the Lili Sequin Gown in silver. This glamorous sparkling gown features a plunge neckline, low back with lace-up strap detail th...
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The Made-To-Order Collection Fresh & stylish, the Alondra Gown is made from vibrant orange satin fabric with a soft velvety feel and features...
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Style Notes If you love our floral 3D dresses, prepare to add another dress to your rotation. The Rowan dress was designed for glamorous night outs...
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Elegant & sophisticated, the Elena Gown was designed for a goddess. Made from silky emerald satin, the colour that everyone's obsessed with, an...
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The Côte d'Azur Collection Simple in design, the Luan Gown opts for understated elegance. Rendered from an emerald sequin fabric and designed with ...
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Opt for a simple understated style with a hint of glamour in the Arvin Gown. This rose gold sequinned fabric was an ideal choice to accent the gown...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.