Custom Made-To-Order Dress - L
Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Evoke sophistication with the Jayla Gown. Jayla combines all of your favorite elements into one with its deep plunge neckline, cut-out waist, and o...
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Venice Collection Simplistic elegance is key this season and the Mylene Gown is the perfect example of this. Designed with a halter neckline that ...
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Final sale - No returns or exchanges on this item. Venice Collection The perfect addition to your event wardrobe, the Noorain Dress stands as a te...
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Final sale - No returns or exchanges on this item. The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plun...
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Final sale - No returns or exchanges on this item. The Shanna Gown offers an abundance of class and luxury with each creative detail. Designed wit...
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Striking & stylish, the Ramona Sequin Gown is made from our exclusive patterned shimmering fabric in classy navy. Ramona also has a stunning sc...
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Make it an evening to remember in our Pascala satin gown. Made from our premium velvet satin fabric and features a V neckline, adjustable lace up ...
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Introducing the Meghan Gown, a symbol of timeless elegance and allure. This sophisticated style features shimmering sequins, a captivating plunge ...
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Venice Collection The Sidney Gown harmonizes playful proportions and vibrant tones for a modern take on evening attire. Structured with a boned bod...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Simple in design, the Luan Gown opts for understated elegance. Rendered from a gold sequin fabric and designed with a plunged neckline, low back an...
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The Serai Gown is the definition of striking simplicity. Designed to captivate, this gown features a straight neckline, thin straps, and a fitted s...
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Elevate your presence with Ariya, a breathtaking gold-patterned sequin gown. This striking mermaid gown, with its plunge halter neckline, low back...
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The Caterina Gown exudes effortless elegance and contemporary allure. Crafted from a lustrous stretch fabric that glides over the body, this gown i...
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Make an unforgettable entrance in the Lulita Sequin Gown – a show-stopping piece that radiates glamour from every angle. This figure-skimming silho...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Final sale - No returns or exchanges on this item. Venice CollectionElevate your evening wardrobe with the Shyla Dress, a masterpiece that embodie...
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Craft an unforgettable evening in the Pascala satin gown, a testament to timeless sophistication. Impeccably tailored from our exclusive velvet sat...
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The Made-To-Order Collection Danica is the epitome of elegance, crafted from an emerald patterned sequin fabric. With a subtle scoop plunge necklin...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Steal the show in this glamorous gold sequin gown. Luciya is designed to make you feel like a golden goddess & be number one at your special ev...
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Exclusive Istanbul Bridal Collection Emanate timeless romance in the Esen Gown, a masterpiece filled with feminine details. Delicate 3D floral embe...
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Introducing the Kimora Sequin Gown. This chic style is everything and more! Figure-hugging, stylish and in a classic black sequin pattern. Featurin...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.