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Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Formal Dresses and Gowns

  • Kasey - White Alamour The Label Kasey White Crepe Gown | Afterpay | Klarna | Zip Pay Kasey - White Alamour The Label Kasey White Crepe Gown | Afterpay | Klarna | Zip Pay
    Save 76%

    Kasey - White

    $420.00
    $99.00
    XXS XS S M L XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Jiana Dress Alamour The Label Jiana Hot Pink Chiffon Maxi Dress | Afterpay | Klarna | Zip Pay Jiana Dress Alamour The Label Jiana Hot Pink Chiffon Maxi Dress | Afterpay | Klarna | Zip Pay
    Save 67%

    Final Sale Jiana Dress

    $149.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Noorain Dress Alamour The Label Noorain 3D Floral Midi Dress | Afterpay | Klarna | Zip Pay Noorain Dress Alamour The Label Noorain 3D Floral Midi Dress | Afterpay | Klarna | Zip Pay
    Save 78%

    Noorain Dress

    $499.00
    $109.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice Collection The perfect addition to your event wardrobe, the Noorain Dress stands as a te...

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  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - L

    from $300.00
    L / 300 L / 320 L / 340 L / 360 L / 380 L / 400 L / 420 L / 440 L / 460 L / 480 L / 500 L / 520 L / 540 L / 560 L / 580 L / 600 L / 620 L / 640 L / 660 L / 680 L / 700 L / 720 L / 740 L / 760 L / 780 L / 800 L / 820 L / 840 L / 860 L / 880 L / 900 L / 920 L / 940 L / 960 L / 980 L / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

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  • Harlow - Red Alamour The Label Harlow Red Polka Dot Gown | Afterpay | Klarna | Zip Pay Harlow - Red Alamour The Label Harlow Red Polka Dot Gown | Afterpay | Klarna | Zip Pay
    Save 89%

    Harlow - Red

    $470.00
    $50.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plun...

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  • Shanna - Pink Alamour The Label Shanna Pink Diamante Gown | Afterpay | Klarna | Zip Pay Shanna - Pink Alamour The Label Shanna Pink Diamante Gown | Afterpay | Klarna | Zip Pay
    Save 79%

    Shanna - Pink

    $499.00
    $105.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Shanna Gown offers an abundance of class and luxury with each creative detail. Designed wit...

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Related collections

Discover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.

Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.

With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.