Final Sale Johanna Dress
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Ariya is the epitome of elegance, a rose gold-patterned sequin gown designed for unforgettable entrances. This strikin...
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Côte d'Azur Collection The Ofelia Gown is the epitome of chic glamour. With a high neck, short sleeves, and an open back, this silver sequin gown...
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Côte d'Azur Collection Blending a playful fabrication with a minimalistic silhouette, the Meghan Gown was made to make an entrance. This style is...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Turn heads in the Savy Sequin Gown. This striking, alluring & elegant gown features a plunge neckline, open back & mermaid train. The mos...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Côte d'Azur Collection The Maisie Gown is a style that will stay on trend. Rendered from a burgundy-toned thick satin fabric that hugs the figure ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Venice Collection The Cary Gown relies on its effortless design and glamourous fabrication for its eye-catching appeal. Designed with a v-neckline,...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Elizabeth Gown embodies an aura of effortless sophistication. It showcases a wrap-style skirt with a tasteful side slit and a striking pearl-ad...
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The Made-To-Order Collection Elevate your presence with the Belinda Sequin Gown. Its high choker neckline, chic criss-cross side detail, and shi...
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Defined by its feminine rose gold tone, the Rosamund Gown offers a romantic fabrication and an alluring silhouette for your next formal event. Fe...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Exclusive Rome Collection The Emiliana Gown exudes timeless elegance, perfect for bridal or formal affairs. Its pearl embellishments and deli...
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Venice Collection The Bellucci Gown offers an abundance of luxury and class with each creative detail. Cut from an airy chiffon fabric, it has a d...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Venice Collection The Susanna Dress epitomizes sophistication. Meticulously crafted from mesh fabric, this garment is adorned with intricate 3D ros...
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Final sale - No returns or exchanges on this item. Invest in modern sophistication with the Marilyn Gown. Formed with a sheer mesh bodice with a s...
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Sleek and stylish. The Justina Sequin Gown in burgundy will have you turning heads at your next event. This incredible backless gown is made from m...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.