Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Formal Dresses and Gowns

  • Arella Dress Alamour The Label Arella Blue Halter Maxi Dress | Afterpay | Klarna | Zip Pay Arella Dress Alamour The Label Arella Blue Halter Maxi Dress | Afterpay | Klarna | Zip Pay
    Save 67%

    Arella Dress

    Original Price $269.00
    Current Price $89.00
    XXS XS S M L XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - S

    from $300.00
    S / 300 S / 320 S / 340 S / 360 S / 380 S / 400 S / 420 S / 440 S / 460 S / 480 S / 500 S / 520 S / 540 S / 560 S / 580 S / 600 S / 620 S / 640 S / 660 S / 680 S / 700 S / 720 S / 740 S / 760 S / 780 S / 800 S / 820 S / 840 S / 860 S / 880 S / 900 S / 920 S / 940 S / 960 S / 980 S / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

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  • Karmia Dress Alamour The Label Karmia Fuchsia Satin Dress | Afterpay | Klarna | Zip Pay Karmia Dress Alamour The Label Karmia Fuchsia Satin Dress | Afterpay | Klarna | Zip Pay
    Save 64%

    Karmia Dress

    Original Price $249.00
    Current Price $89.00
    XXS XS S M L XL

      Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge ...

    View full details
  • Emma - White Alamour The Label Emma White One Shoulder Gown | Afterpay | Klarna | Zip Pay Emma - White Alamour The Label Emma White One Shoulder Gown | Afterpay | Klarna | Zip Pay
    Save 50%

    Emma - White

    Original Price $899.00
    Current Price $449.00
    XXS XS S M L XL

      Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...

    View full details

Discover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.

Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.

With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.