Arella Dress
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Aphrodite Collection Walk into any room with confidence in the Iris Gown. Cut with a low v-neckline, open back, and visible sides. Created with a f...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Please note: Laurie takes longer to customise the fabrics approximately 3 months. Gold and glamorous, the Laurie Gown is defined by its shimmerin...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Final sale - No returns or exchanges on this item. Aphrodite Collection Indulge in the timeless allure of the Thalia Gown, where femininity takes ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge ...
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Aphrodite - the Made-To-Order Collection Modernity has always proven to steal the spotlight and the Raffaela Gown shows why. This gown enhances you...
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The Celesta gown embodies sophistication. Distinguished by its impeccable V-neckline, thick straps, a discreetly alluring low scoop back, and a for...
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Capture attention in the Janice Gown, a low-back design crafted from stunning sequins fabric that shimmers in the sunlight. With a V neckline and e...
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The Adelia Gown bares a minimalistic aesthetic with its sleek black look. With a lace scalloped trim, low back, and mermaid silhouette, this gown l...
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The Priscilla Gown exudes luxury with each creative detail. Featuring a statement cape, cowl neckline & sweeping draped skirt & elevated wi...
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The Exclusive Rome Collection Command the spotlight in the Genelle Sequin Gown. Crafted from a patterned sequin fabric, this gown boasts the our...
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Sparkle like a goddess in this luxurious patterned sequin gown. Navy looks incredible on tan or darker skin tones & this strapless sweetheart g...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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In Bloom - the Made-To-Order Collection Invest in a timeless style that provides both sophistication and class. The Sofia Gown is designed with a ...
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The Nevali Gown shows off its understanding of the female form with its figure-hugging silhouette, structured cups, and thigh-grazing slit. Accenti...
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The Zaria Gown is minimal & effortlessly stylish. Made from a stunning burgundy coloured satin fabric with a sweetheart neckline, thin straps &...
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Aphrodite Collection Evoking and alluring, the Vera Gown demands all the attention. This satin gown features an asymmetrical neckline, fitted silho...
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Aphrodite Collection Skin baring and figure-hugging, the Selene Gown was made to be shown off. Made from an emerald sequin patterned fabric with al...
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Aphrodite Collection For those who appreciate simplistic elegance, the Larisa Gown is the epitome of sophistication. Its alluring features include...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Côte d'Azur Collection Bright colours are trending this season and the Lendina Gown demonstrates this. Created with a low open back, scooped n...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.