Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
View full details
The Made-To-Order Collection Levina is the ultimate bombshell gown, meticulously designed to captivate. With a sultry strapless neckline, seducti...
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This chic design was made to elevate your formal attire. With a dramatic plunge neckline, open back, and sheer skirt. This patterned sequin fabric ...
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Striking & stylish, the Ramona Sequin Gown is made from our exclusive patterned shimmering fabric in gorgeous burgundy. Ramona also has a stunn...
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The Exclusive Rome Collection Featuring opulent sequin detailing throughout, it showcases a dramatic plunging cut-out halter neck bustier with a c...
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Elevate your presence with the Desirae Gown, an embodiment of undeniable allure. This dress exudes magnetism as it gracefully caresses your figure....
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Côte d'Azur Collection Rendered in a crowd-favourite 3D floral fabric, the Magda Gown offers a romantic approach to your evening edit with each des...
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The Made-To-Order Collection Elevate your look with the Yara Gown. Crafted from rose gold patterned sequins, it features a refined sweetheart busti...
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The Made-To-Order Collection Ciara Gown is the Ultimate Show-Stopping gown. This show-stopper features a daring V-plunge neckline, mermaid silhouet...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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FINAL SALE Elegant and refined, the Pauletta gown is a one-shoulder masterpiece made from nude fabric and adorned with a stunning sequin pattern in...
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Elevate your evening with the Pascala satin gown. Crafted from a favoured velvet satin fabric. Its distinguished features include a refined V neck...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Bouquet of Love Collection The Simona Dress offers an elegant take on evening styling. Rendered from a luxurious 3D floral fabric and elevated wit...
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Aphrodite Collection - Made To Order Adorned with opulent sequins, the Abriana Gown has undergone a transformation, unveiling an exquisite all-whit...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Venice Collection The Corinna Gown presents an asymmetrical silhouette with its single shoulder sleeve & draped side slit. Rendered from a bead...
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Venice Collection Add a sophisticated statement to your evening attire with the duo-toned Saffira Gown. Sculpted with an asymmetrical cape sleeve t...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Venice Collection The Shirley Gown blends design elements from our most favored styles with new contemporary details to suit the modern woman. Feat...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.
