Tamara Long Sleeve Chocolate Jersey Gown
Style Notes The Tamara Gown is a refined statement of effortless sophistication, where sleek tailoring meets understated glamour. Its long sleeves ...
View full details
Style Notes The Tamara Gown is a refined statement of effortless sophistication, where sleek tailoring meets understated glamour. Its long sleeves ...
View full details
Meet Solada, an elegant modern design for the classy girls! Solada has a boat neckline, closed back and fitted silhouette. Solada is made from our ...
View full details
Style Notes Minimal and luxurious, the Pietra was designed with a scoop straight neckline. Featuring a corset boning to ensure support for a cinch...
View full details
Le Rouge - the Made-To-Order Collection If you are obsessed with floral 3D applique, then you will fall in love with the Francoise maxi dress. The ...
View full details
The Jordia Gown embodies understated elegance with a modern, refined edge. Designed from our signature double-lined stretch jersey, this gown hugs ...
View full details
Final sale - No returns/exchanges on this item. Look sleek and stylish in our latest design. Nerissa is made from the most luxe crepe fabric that ...
View full details
Tanisha Gown is a must-have gown. Made from premium lurex stretchy fabric to hug you all in the right places. Features of this gown are a cowl neck...
View full details
The Made-To-Order Collection The dreamy Bonita Tulle Gown is made from lilac & multicoloured layered tulle, a beautiful gown that will make y...
View full details
The Made-To-Order Collection A true princess gown, Otavia is made from gorgeous layered pink tulle fabric & features a high halter neckline, ...
View full details
The Made-To-Order Collection Experience sheer enchantment with the Ysabelle Gown, a masterpiece of beauty destined for the most memorable prom ni...
View full details
The Made-To-Order Collection Feel like you walked straight out of a fairy tale when you arrive at your special event. The Laurensa tulle gown is ...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.