Press & Media | Alamour The Label

Alamour The Label has been featured across leading global publications, celebrated for its couture-inspired gowns, red-carpet silhouettes and modern, accessible luxury. Our designs have appeared at Cannes, on international red carpets, on television and across major fashion and lifestyle media worldwide.

Explore the gowns and looks loved by celebrities and editors by browsing our signature collections, including Formal Dresses, Evening Dresses, Prom Dresses, and our iconic Wedding Dresses. These pieces represent the craftsmanship and elevated styling that continue to position Alamour as a global fashion favourite.

Cannes Film Festival Features

ALAMOUR The Label received honourable mentions for dressing VIP guests at the Cannes Film Festival, with our gowns recognised for their show-stopping silhouettes and elevated, modern luxury.

• 7NEWS Lifestyle – Label Spotted at Cannes Film Festival
• 7NEWS 7You – Cannes Film Festival Ensembles Feature

Featured Press Highlights

Flagship Boutique Launch — Sydney, Australia

In a major milestone for the brand, AlamourThe Label opened its first flagship boutique in Sydney’s Darlinghurst/Paddington fashion district — expanding from a global online fashion house to a premium physical retail destination.

• EIN Presswire / WJBF – Grand Opening Announcement
• ABC4 News – Flagship Opening Feature
• Inside Retail – Sydney Flagship Announcement
• Ragtrader – ALAMOUR Takes on the High Street

TV & Streaming Features

ALAMOUR designs have been worn on some of the world’s most-watched TV and streaming series, including Selling Sunset, Married at First Sight, The Bachelor and The Bachelorette.

• Selling Sunset – Emma Hernan in ALAMOUR:
  • Femestella – Season 7 Outfits
  • Femestella – Season 8 Outfits
  • WornOnTV – Selling Sunset Feature
  • Grazia – Season Six Fashion Statements
• Married at First Sight (MAFS):
  • Now To Love – MAFS Australia Fashion
• The Bachelor & The Bachelorette:
  • The Bachelor 2019 – Racy Dress Trend
  • ELLE – The Bachelorette 2021 Outfits
  • Bachelorette 2021 – Premiere Episode Outfits
  • Vogue Australia – Bachelor Dress Feature

Celebrity Sightings

ALAMOUR gowns and ready-to-wear styles have been worn by global icons, models, actresses and athletes.

• Vanessa Hudgens & Serena Williams wearing ALAMOUR – Yahoo Lifestyle Feature
• Jennifer Lopez in ALAMOUR – featured in:
  • Glamour – Custom Face Mask Feature
  • Daily Mail – Street Style Appearance
  • Glamour – Cropped Sweatshirt Look
  • The Zoe Report – J.Lo Sweatpants Edit
• Nina Agdal (Victoria’s Secret Model) wearing the Catalina Gown – Daily Mail Feature
• Erin Andrews wearing ALAMOUR on Dancing With The Stars – People Magazine Feature
• Actress Kate del Castillo wearing the Rozay Gown in Black.
• Supermodel Jeneil Williams wearing the Cristal Gown in Black.

Additional Press Mentions

ALAMOUR The Label continues to receive global recognition for our prom, formal, evening and special event collections.

• Refinery29 – Editorial Spotlight
• StyleCaster – Resort Collection Review
• Style Magazines – ALAMOUR Feature
• Daily Mail – Stunning Prom Dresses Feature
• 7NEWS – Best Wedding Guest Dresses 2025
• 7NEWS – Evening Wear with Wow Factor
• Yahoo! Lifestyle – Supermodel-Loved Brand

Press Gallery

Images of top articles, red carpet features and editorials gallery here.

Press Contact

Press & Partnerships – Alamour The Label
info@alamourthelabel.com
https://www.alamourthelabel.com
Sydney & Brisbane, Australia