Formal Dresses & Gowns | Alamour The Label

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Amany A-line Burgundy Sequins gown

$699.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Turn heads in the Amany Sequin Gown. This stunning burgundy sequins gown features a plunge neckline, lace-up back, a-line skirt with a train & ...
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Vlora - White

$499.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

The Côte d'Azur Collection The Vlora Gown utilizes structure with its boned bodice, sharp v neckline & twisted style skirt. This design effort...
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Marni Dress

Original Price $249.00

Current Price $49.00

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XXS XS S M L XL

Final sale - No returns or exchanges on this item.Field of Dreams Collection The Marni Maxi Dress showcases a bright orange hue in a lightweight co...
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Luriana - Black

$650.00

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XXS XS S M L XL

Luriana is a gorgeous patterned sequins gown with a plunging neckline complete with a delicate mesh insert. Also features a low back and mermaid s...
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Final Sale Cathalina Dress

Original Price $159.00

Current Price $99.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Final Sale Grusilla Dress

Original Price $289.00

Current Price $50.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Arwen - White

$450.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

The Made-To-Order Collection Discover the epitome of chic minimalism with the Arwen Gown. Its graceful strapless neckline, complimented by contemp...
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Yasmin - Silver

$680.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

The Made-To-Order Collection Elevate your presence in the Yasmin Gown, a silver masterpiece with a deep plunge neckline, fitted silhouette, middle ...
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Sabrina - White

$699.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

The Made-To-Order Collection Indulge in divine elegance with the Sabrina Gown. This exclusive sequin style features a v-neckline, slender straps, ...
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Celesta - White

$520.00

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XXS XS S M L XL

The Celesta personifies enduring elegance. This gown showcases a flawless V-neckline, delicate slender straps, a discreetly low scoop back, and a f...
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Final Sale Giordanya Dress

Original Price $199.00

Current Price $50.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Salou - Lilac

$499.00

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XXS XS S M L XL XXL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Salou is the on-trend minimal gown you need. A romantic satin gown designed to turn heads. Made from a new satin fabric in a gorgeous lilac colour...
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Alexandria - Champagne

Original Price $450.00

Current Price $50.00

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Final sale - No returns or exchanges on this item. The Alexandria Gown masters the art of making an entrance with its structured bodice, lustrou...
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Dasha - Silver

Original Price $550.00

Current Price $140.00

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XXS XS S M L XL

Final sale - No returns or exchanges on this item. Côte d'Azur CollectionReinvented for the modern woman, the Dasha Gown is designed with side cut-...
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Final Sale Graziana Dress

Original Price $320.00

Current Price $50.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Save 74%

Final Sale Pippa Dress

Original Price $189.00

Current Price $50.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Cyra - White

Original Price $480.00

Current Price $120.00

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XXS XS S M L XL

Final sale - No returns or exchanges on this item. Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...
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Desirae - Red

$580.00

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XXS XS S M L XL

Exclusive Seville CollectionStep into elegance with the Desirae Gown. Crafted from opulent, velvety stretch satin, it contours your silhouette gra...
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Final Sale Whitney Dress

Original Price $189.00

Current Price $50.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Save 68%

Valeriya - Silver

Original Price $599.00

Current Price $189.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Giorgia - White

$499.00

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XXS XS S M L XL

The Exclusive Rome Collection The Giorgia Gown embodies modern minimalism with its sleek straight neckline, slender straps, and alluring exposed ba...
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Vlora Strapless Yellow Gown

$499.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Vlora Gown utilizes structure with its boned bodice, sharp v-neckline & twisted side slit. Rendered from a soft matte satin ...
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Save 55%

Final Sale Ciana Dress

Original Price $289.00

Current Price $129.00

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XXS XS S M L XL 2XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Save 55%

Alivia - Lime

Original Price $420.00

Current Price $70.00

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Final sale - No returns or exchanges on this item. The Alivia Gown takes an effortless approach to evening styling with its cowl neckline, thin s...
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Simply Stylish Collection | Dresses and Gowns

Discover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.

Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.

With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.

Formal Dresses and Gowns

Amany A-line Burgundy Sequins gown

Vlora - White

Marni Dress

Luriana - Black

Final Sale Cathalina Dress

Final Sale Grusilla Dress

Arwen - White

Yasmin - Silver

Sabrina - White

Celesta - White

Final Sale Giordanya Dress

Salou - Lilac

Alexandria - Champagne

Dasha - Silver

Final Sale Graziana Dress

Final Sale Pippa Dress

Cyra - White

Desirae - Red

Final Sale Whitney Dress

Valeriya - Silver

Giorgia - White

Vlora Strapless Yellow Gown

Final Sale Ciana Dress

Alivia - Lime

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