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Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Formal Dresses and Gowns

  • Cyra - White Alamour The Label Cyra White Sequin Gown | Afterpay | Klarna | Zip Pay Cyra - White Alamour The Label Cyra White Sequin Gown | Afterpay | Klarna | Zip Pay
    Save 75%

    Cyra - White

    $480.00
    $120.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...

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  • Kasey - White Alamour The Label Kasey White Crepe Gown | Afterpay | Klarna | Zip Pay Kasey - White Alamour The Label Kasey White Crepe Gown | Afterpay | Klarna | Zip Pay
    Save 76%

    Kasey - White

    $420.00
    $99.00
    XXS XS S M L XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Jiana Dress Alamour The Label Jiana Hot Pink Chiffon Maxi Dress | Afterpay | Klarna | Zip Pay Jiana Dress Alamour The Label Jiana Hot Pink Chiffon Maxi Dress | Afterpay | Klarna | Zip Pay
    Save 67%

    Final Sale Jiana Dress

    $149.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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Related collections

Discover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.

Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.

With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.