Alayna Cowl Neckline Mermaid Gown Gold
Glamorous & show-stopping, the Alayna Gown is made from our signature luxe sequin patterned fabric in gold. This gown features a cowl neckline...
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Glamorous & show-stopping, the Alayna Gown is made from our signature luxe sequin patterned fabric in gold. This gown features a cowl neckline...
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The Côte d'Azur Collection A minimalist aesthetic allows all the focus to fall on you in the Blinera Gown. Structured with a boned bodice, slight...
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The Made-To-Order Collection Sparkle like a goddess in this luxurious patterned sequin gown. Silver looks incredible on tan or darker skin tones ...
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The Isabel Gown provides a stylish appeal to your evening attire with each design detail. Featuring a deep bodice cut-out, high side slit and a str...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Elevate your bridal ensemble with the ethereal beauty of our Pearl Veil. Crafted from luxurious sheer tulle adorned ...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Style Notes The Tiarna Gown opts for an understated look with its simple silhouette and muted pink tone. Rendered from a soft matte satin fabric an...
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Style Notes Aster is a shimmering sage green off-shoulder sequin gown designed for weddings, school formals, proms and elegant evening events. Wit...
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Style Notes The hottest dress of the season has arrived. Introducing Azalea Gown a structured bustier maxi gown with a jersey maxi skirt. Top p...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Honey Organza - the Made-To-Order Collection Introducing "Madame" - a luxurious floral number. Madame is made from our signature floral 3D fabric, ...
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Style Notes Sexy and stylish, Stefani is a one-shoulder dress with a touch of elegance in a red jersey fabric. Crafted from a sleek and ultra smoot...
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Style Notes Introducing the Santana dress. Santana has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design with a...
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The Heather Gown delivers a simplistic design to allow all the attention to focus on your silhouette. Cut from a glistening sequin fabric in a femi...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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The Made-To-Order Collection Make a bold statement in the Euphoria Gown, a shimmering iridescent masterpiece that transforms with the light. This f...
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Style Notes If you loved the Vlora, then you will be obsessed with the Salara gown. It features a new unique neckline and boning bustier to cinc...
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Introducing the incredible new Kimora Sequin Gown from our new collection. This gorgeous gown is everything a girl could dream of for her prom - fi...
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Style Notes Elegance comes easy with the Grace Gown. Fitted with a boned bodice, classic v-neckline, thin straps and a fitted silhouette and cut...
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The Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...
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Turn heads in our Mariana Gown, a glamorous statement evening style in a geometric patterned fabric. Featuring a classic v-neckline and a low back ...
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Style Notes Introducing the Rosina - a stunning new design. Featuring a high neckline made from a premium jersey fabric. the Rosina dress is double...
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In Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-ove...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.