Jordyn Sequins Embellished Gown White
Elegant, glam sophistication all in one. This luxe shimmering patterned gown is so beautiful with a choker neckline & exposed plunge neck detai...
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Elegant, glam sophistication all in one. This luxe shimmering patterned gown is so beautiful with a choker neckline & exposed plunge neck detai...
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The Côte d'Azur Collection Timeless romance meets chic glamour in the Dolce Gown. Simplistic in design, this strapless gown offers a cowl style ne...
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The Côte d'Azur Collection The Tirana Set was made to contemporise typical formal attire with its two-piece design. This style is elevated with it...
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The Made-To-Order Collection Steal the spotlight & sparkle in the light in this stunning rose gold sequin gown. Prisilla is the gown of ever...
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Style Notes The Mariam Gown radiates understated elegance a perfect fusion of modesty and refined style. Its high neckline and long-length silhouet...
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Style Notes The Amani Gown radiates understated sophistication and timeless elegance. Crafted from soft, stretch‑jersey fabric, it drapes effortles...
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Style Notes Our Olesia dress has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design, with an open back, ruching ...
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Style Notes For the floral lovers, Lucy is made from our floral 3D fabric which is super chic, flirty and feminine. Inspired by our Odette Dress, L...
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Style Notes Rendered with light-catching sequins in a classic black tone, the Hailey Gown will elongate the figure with its formed fitting silhouet...
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Style Notes The Kate Gown is the perfect style for all wedding guests and gala attendees. Cut from a matte satin fabric in a peach blush tone and e...
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Glamorous sequins meet a timeless silhouette in the breathtaking Tori Gown. This classic backless gown is meticulously crafted from a shimmering pa...
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Feel like an absolute Queen in the Leonita sequin gown. This sparkling & shimmering rose gold gown features a sweetheart neckline with long sle...
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The Côte d'Azur Collection The Debora Gown flatteringly sculpts the figure's natural curves for an elegant approach to your formal attire. Fixed ...
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The Made-To-Order Collection Be the ultimate show-stopper in the Electra Glitter Gown, a dreamy rose gold masterpiece. Crafted from layered sparkli...
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Style Notes The Floriana Gown is an elegant expression of feminine sophistication — where classic glamour meets modern allure. Its deep V‑plunge ne...
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Style Notes The Yasmin Gown is a mesmerising statement of glamour and sophistication. Fully adorned in sparkling sequins that catch the light with ...
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Style Notes A romantic maxi gown designed to enchant. This dress features delicate floral embroidery adorned with subtle sequins that catch the li...
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Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Style Note Lanetta is a sleeker and sexier version of our bestseller Vlora gown. It features a straight structured neckline, a sleeveless cut and o...
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Style Notes Classy and elegant, Agalia features a high cowl neck, made from stretchy fabric that hugs your figure. Agalia is suitable for events su...
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Style Notes If you love our floral 3D dresses, you will love the Elene Dress. This exceptional maxi dress was designed for glamorous night ou...
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Glamorous & feminine, the Iza gown features a super cute bow detail on the shoulder, with a sexy cut out section on the bustier, side slit &...
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Style Notes The Jayda Set blends a sophisticated aesthetic with a fitted silhouette to create a look that is bound to receive attention. Designed w...
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The Côte d'Azur Collection Embodying sophistication, the Doruntina Gown is designed with an open back, waist cut-outs, and a form-fitting silhouet...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.