Formal Dresses and Gowns

  Our Elsie dress has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design, with an open back, ruching on the lowe...

Style Notes Meet Willow - a stylish sequined maxi dress. Willow features a high boat neckline, closed back and a side slit. The sequins are minimal...

Style Notes Introducing the party dress of the season! The Nina gown is the must have gown for formal and prom 2025. Nina is made from a sequined s...

Style Notes Bringing sexy back, Adoria is the dress you need for your formal. It features a sleek straight neckline, thin spaghetti straps and a...

Style Notes Bringing glamour back! Brooklyn is made from our best-selling shape, the Ciara gown! Brooklyn features a classic V plunge neckline, thi...

In Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Evelyn Gown. Structured with a boned bod...

The Jennifer Gown is the perfect contemporary look for your formal event. Fitted with a structured bodice, square neckline and a mermaid train. Thi...

Striking & unique, the Ramona Sequin Gown is made from our exclusive patterned shimmering fabric in black, on top of chic nude lining. Ramona a...

Elegant, glam sophistication all in one. This luxe shimmering patterned gown is so beautiful with a choker neckline & exposed plunge neck detai...

The Côte d'Azur Collection Timeless romance meets chic glamour in the Dolce Gown. Simplistic in design, this strapless gown offers a cowl style ne...

The Côte d'Azur Collection The Tirana Set was made to contemporise typical formal attire with its two-piece design. This style is elevated with it...

  The Made-To-Order Collection  Steal the spotlight & sparkle in the light in this stunning rose gold sequin gown. Prisilla is the gown of ever...

Elevate your evening presence with the refined elegance of the Saleha Gown. Designed for the woman who values both modesty and modern glamour, this...

Style Notes Our Olesia dress has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design, with an open back, ruching ...

Style Notes For the floral lovers, Lucy is made from our floral 3D fabric which is super chic, flirty and feminine. Inspired by our Odette Dress, L...

Style Notes Rendered with light-catching sequins in a classic black tone, the Hailey Gown will elongate the figure with its formed fitting silhouet...

Style Notes The Kate Gown is the perfect style for all wedding guests and gala attendees. Cut from a matte satin fabric in a peach blush tone and e...

Feel like an absolute Queen in the Leonita sequin gown. This sparkling & shimmering rose gold gown features a sweetheart neckline with long sle...

  The Côte d'Azur Collection The Debora Gown flatteringly sculpts the figure's natural curves for an elegant approach to your formal attire. Fixed ...

The Made-To-Order Collection Be the ultimate show-stopper in the Electra Glitter Gown, a dreamy rose gold masterpiece. Crafted from layered sparkli...

Style Notes The Mariam Gown radiates understated elegance a perfect fusion of modesty and refined style. Its high neckline and long-length silhouet...

Style Notes The Yasmin Gown is a mesmerising statement of glamour and sophistication. Fully adorned in sparkling sequins that catch the light with ...

Style Notes  A romantic maxi gown designed to enchant. This dress features delicate floral embroidery adorned with subtle sequins that catch the li...

Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...