Tasha Asymmetrical Jersey Dress
Style Notes Tasha is a luxurious asymmetrical slinky jersey gown designed for elegant nights, weddings and formal occasions. Featuring a sleek nec...
View full details
Style Notes Tasha is a luxurious asymmetrical slinky jersey gown designed for elegant nights, weddings and formal occasions. Featuring a sleek nec...
View full details
Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
View full details
Style Notes Sexy and stylish, Florence is an off-shoulder dress with a touch of elegance in a chocolate coloured jersey fabric. Crafted from a slee...
View full details
Style Notes Angelie is a bridal must have. Made from our premium matte satin fabric, Angelie features a strapless classic look with an a line silho...
View full details
Style Notes Prepare to stun the crowd in our new Esme dress. Esme was created after two of our best selling styles : Nera and Vlora. Featuring a...
View full details
In Bloom - the Made-To-Order Collection The Salou Gown is the epitome of effortless. Designed with a cowl neckline, a criss cross back, and a fitte...
View full details
In Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
View full details
Capture the light with every step with the Sarai Gown. This simple yet glamorous gown features a plunge neck, waist cut-out detail and mermaid trai...
View full details
Final sale - No returns/exchanges on this item. Major stylish goddess vibes in the Zella Sequin Gown. This beautiful emerald gown features a high ...
View full details
The new Genelle Lace Gown in peach is so dreamy. This gown features a plunge neckline, side slit & is made from gorgeous delicate lace fabric w...
View full details
All things glamorous, the Janice Sequin Gown is an incredible rose gold patterned sequins gown. Perfect for your Prom, made from luxurious sparklin...
View full details
This flawless sky blue gown is made from gorgeous lace fabric with a sweetheart strapless neckline, an a-line skirt to make you feel like a princes...
View full details
Venice Collection The Venice Gown channels elevated simplicity with its delicate beaded fabric and effortless silhouette. This style was made to h...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Bridal Collection Indulge in the timeless elegance of the Keri Gown. Crafted from a luxurious soft crepe fabric, this gown features a graceful V-ne...
View full details
Exclusive LA Collection - Designed by A&N Luxe. Makena Gown is made from the most stunning shimmering fabric to ensure that you stand out at y...
View full details
The Made-To-Order Collection Tyra, the epitome of style & sophistication, made from beautiful star patterned glitter fabric to ensure all eyes ...
View full details
The Made-To-Order Collection Fit for royalty, the Yolanda Gown boasts opulent beading and crystal embellishments across the bodice, featur...
View full details
Style Notes The Farah Modest Butter Yellow Gown is a radiant expression of elegance, designed for the woman who loves refined glamour with a modes...
View full details
Style Notes The Ophelia Gown embodies refined minimalism with a seductive, modern edge. Crafted from a smooth, matte satin fabric that suppor...
View full details
Style Notes The Alexandra Gown is a dazzling statement of glamour and sophistication — crafted for nights when you want all eyes on you. Fully embe...
View full details
Style Notes The Alouette Gown is a refined vision of contemporary glamour — designed to accentuate your figure and elevate your evening look with e...
View full details
Style Notes The Margo Gown is the ultimate statement of evening glamour, designed to turn heads with its shimmering sequins, beaded detailing, and ...
View full details
Style Notes An elegant statement gown designed to captivate. This strapless sequin maxi features a sleek, column silhouette that flatters the figu...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.