Florence - Chocolate
Style Notes Sexy and stylish, Florence is an off-shoulder dress with a touch of elegance in a chocolate coloured jersey fabric. Crafted from a slee...
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Style Notes Sexy and stylish, Florence is an off-shoulder dress with a touch of elegance in a chocolate coloured jersey fabric. Crafted from a slee...
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Style Notes Classy and elegant, the Jenny was made after our best-selling Blanche dress. This glamorous version was made for your gala or wedding! ...
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In Bloom - the Made-To-Order Collection The Salou Gown is the epitome of effortless. Designed with a cowl neckline, a criss cross back, and a fitte...
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In Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
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Capture the light with every step with the Sarai Gown. This simple yet glamorous gown features a plunge neck, waist cut-out detail and mermaid trai...
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The new Genelle Lace Gown in peach is so dreamy. This gown features a plunge neckline, side slit & is made from gorgeous delicate lace fabric w...
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All things glamorous, the Janice Sequin Gown is an incredible rose gold patterned sequins gown. Perfect for your Prom, made from luxurious sparklin...
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This flawless sky blue gown is made from gorgeous lace fabric with a sweetheart strapless neckline, an a-line skirt to make you feel like a princes...
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Venice Collection The Venice Gown channels elevated simplicity with its delicate beaded fabric and effortless silhouette. This style was made to h...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Tyra, the epitome of style & sophistication, made from beautiful star patterned glitter fabric to ensure all eyes ...
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The Made-To-Order Collection Fit for royalty, the Yolanda Gown boasts opulent beading and crystal embellishments across the bodice, featur...
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Style Notes The Rima Modest Pink Gown is a romantic statement piece designed for the woman who loves elegance with a refined, modest finish. Rende...
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Style Notes The Cosimia Modest Navy Sequins Gown is a striking evening piece designed for elegant occasions and unforgettable entrances. Crafted i...
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Style Notes The Alouette Gown is a refined vision of contemporary glamour — designed to accentuate your figure and elevate your evening look with e...
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Style Notes An elegant statement gown designed to captivate. This strapless sequin maxi features a sleek, column silhouette that flatters the figu...
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Exclusive LA Collection - Designed by A&N Luxe. Get the celeb look for Prom 2019 with our Davina Gown. It features a sweetheart neckline with p...
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In Bloom - the Made-To-Order Collection Simplistic elegance is the honest way to describe the Sarah Gown. Designed with a strapless sweetheart neck...
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Radiate beauty and vibrancy in the Emilita Satin Gown. This orange velvet satin creation boasts a graceful scoop neckline, delicate thin straps, an...
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The Maurita Gown is the epitome of a prom night essential. Crafted from a shimmering sequin fabric that delicately embraces your figure, it showca...
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The Made-To-Order Collection Livnia is the most gorgeous gown made from luxe orange satin fabric. Super flattering & looks incredible on dark...
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Style Notes The Meena Gown is a show-stopping piece designed to turn heads at any special occasion. Featuring an off-the-shoulder design, ...
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Style Notes The Ava Gown is a captivating blend of structured elegance and high-impact glamour. Featuring a sculpted bustier bodice adorned in shim...
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Style Notes The Kaia Gown is an exquisite fusion of classic romance and modern sophistication. Its halter neckline flows into a sculpted sweetheart...
View full detailsDiscover our collection of formal dresses at Alamour The Label, featuring elegant evening gowns, black-tie silhouettes and couture-inspired designs. Created for school formals, proms, weddings and special events, our formal gowns offer timeless beauty and a flawless fit for every occasion.
Explore satin, sequin, stretch glitter, crepe, tulle and luxe Ponti fabrics crafted into sculpted silhouettes that flatter every figure. From mermaid and A-line gowns to off-shoulder, corset and slip-style designs, each formal dress is thoughtfully created to enhance your shape and elevate your presence.
With inclusive sizing up to 9XL and custom colour options available, finding your perfect formal gown has never been easier. Complete your look with statement jewellery and heels for an unforgettable entrance at your next formal, gala or evening celebration.