MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
Skip to content

Filters

Sale

  • Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit

    Dinah - Black

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Dinah Gown provides an alluring approach to your evening attire with its daring waist cut-...

    View full details
  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck

    Jackie - Red

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

    View full details
  • Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit

    Paloma - Red

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Alluring yet elegant, the Paloma Dress epitomizes sophisticated evening wear. This dress is cr...

    View full details
  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back

    Harlow - Red

    €68,72
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plun...

    View full details
  • Selah Gold Beaded Glitter Set with Waist Straps Selah Gold Beaded Glitter Set with Waist Straps

    Selah Set

    €137,44
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  The Selah Set will elevate your event wear with its beaded glitter fabric, diamante waist ties...

    View full details
  • Eden Pink Midi Dress with Feather Trim Sleeve and Waist Cut-Out Eden Pink Midi Dress with Feather Trim Sleeve and Waist Cut-Out

    Eden Dress

    €68,72
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Feminine and alluring, the Eden Dress adds a touch of modernity to your look. Rendered from a s...

    View full details
  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline

    Kasey - White

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

    View full details
  • Ambel - Navy Satin Gown with Plunging Neckline and Front Slit Ambel - Navy Satin Gown with Plunging Neckline and Front Slit

    Ambel - Navy

    €68,72
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...

    View full details
  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice

    Maliha - White

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

    View full details
  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit

    Zora - Pink

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

    View full details
  • Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train

    Salma - Navy

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...

    View full details
  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown

    Faye - Black

    €137,44
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

    View full details

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.