MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
Skip to content

Filters

Sale

  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice

    Maliha - White

    €137,79
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

    View full details
  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit

    Zora - Pink

    €137,79
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

    View full details
  • Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train

    Salma - Navy

    €137,79
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...

    View full details
  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown

    Faye - Black

    €137,79
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

    View full details
  • Oberta Black Feather Set with Sequin Palazzo Pants Oberta Black Feather Set with Sequin Palazzo Pants

    Oberta Set

    €137,79
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Oberta Set is the epitome of maximalism with its feathered bustier & sequinned/beaded ...

    View full details
  • Ovica Lilac Mini Dress with Off-Shoulder Puff Sleeves and Sheer Boned Bodice Ovica Lilac Mini Dress with Off-Shoulder Puff Sleeves and Sheer Boned Bodice

    Ovica Dress

    €68,89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Defined with a draped bodice, sheer mesh corset, and short puff sleeves, the Ovica Dress is so...

    View full details
  • Mimi - Lime Sequin Halter Dress with Sheer Boned Bodice with Frill Side and Side Slit Mimi - Lime Sequin Halter Dress with Sheer Boned Bodice with Frill Side and Side Slit

    Mimi - Lime

    €137,79
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Mimi Gown is a fashion-forward design that guarantees all the attention. Fitted with a she...

    View full details

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.