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Spoil your loved one this festive season with an Alamour The Label gift card. Do you know someone with an upcoming prom or special event? Maybe you...

The Emilita Petal Earrings are one of many new additions to our earring collection. Made in gorgeous gold-toned hardware & embellished with mi...

The Jacqui Dress is designed with a high single shoulder neckline that wraps around the neck and drapes down the back for a sophisticated look. De...

Final sale - No returns or exchanges on this item.  Venice CollectionElevate your evening wardrobe with the Shyla Dress, a masterpiece that embodie...

Resort Collection For Kids Little ones will adore the details of the Yasena Dress. Made with an a-line silhouette and featuring tie-up sleeves. Th...

The Gaia Silver Crystal Heart Hoop Earrings will be the perfect finishing touch on your look. This intricate and elegant design features silver cr...

Luxe Essentials Collection Elevate your activewear with the Stella Bike Shorts. These high-waisted, mid-length shorts in soft, fluffy sky blue fabr...

  PRE-ORDER ESTIMATED SHIP DATE 30TH OF MAY 2024 Presenting the Celestina Set – a striking ensemble comprising a two-piece set adorned with a capti...

In Bloom - the Made-To-Order Collection Simple in design, the Luan Gown opts for understated elegance. Rendered from a gold sequin fabric and desi...

Final sale - No returns or exchanges on this item.  For those who are wanting a simplistic, yet stylish look. The Georgina Gown provides a straigh...

Final sale - No returns or exchanges on this item.  Monaco Collection The Niala Set exudes elegance. Featuring an exposed midriff with diamante emb...

The Shailee Yellow Flower Drop Earrings are one of many new additions to our earring collection. Embellished with mini beads and statement flowers...

The Made-To-Order Collection Make a bold statement in the Euphoria Gown, a shimmering iridescent masterpiece that transforms with the light. This f...

The Aubrey Diamante Earrings are the perfect addition to your look. These earrings feature diamante detailing in a unique duo heart shape. Accesso...

Luxe Essentials For Kids A winter must-have. The Cara Kids Set is a stylish choice for those lazy days. Made from soft cotton fabric in a pink tie-...

Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesThe Giorgia Heels bring attention with ease. Created from a white leathe...

Final sale - No returns or exchanges on this item.  Providing luxury & elegance, the Ainsley Set was designed with the finer details in mind. I...

Final sale - No returns or exchanges on this item.  Figure-hugging and bright in colour, the Martyna Dress demands all the attention. Fixed with a...

Bridal Collection Elegance meets modernity in the Katelyn Gown. Boasting a sleek V-neckline, a sultry low back, and a flattering mermaid fit with a...

Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

Final sale - No returns or exchanges on this item.  The Selah Set will elevate your event wear with its beaded glitter fabric, diamante waist ties...

The Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. ...

The Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high ...

Field of Dreams Collection The Marni Maxi Dress showcases a bright orange hue in a lightweight cotton poplin fabric to ensure optimum breathabilit...