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Prom & Evening Wear | Dresses and Gowns

  • Amary Black - Crepe Sheer Structured Prom Formal Gown Amary Black - Crepe Sheer Structured Prom Formal Gown
    Save 56%

    Amary - Black

    Original Price $476.63
    Current Price $211.83
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Sculptured to perfection. The Amary Gown is created with an a-line fit, hal...

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  • Maria Black - Sequin Multiway Key Hole Prom Formal Evening Dress Maria Black - Sequin Multiway Key Hole Prom Formal Evening Dress
    Save 52%

    Maria - Black

    Original Price $444.85
    Current Price $211.83
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Alluring yet elegant, the Maria Dress epitomizes modern formal wear. This d...

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  • Gilda Black - Black Crepe Asymmetrical Diamante Embellished Dress Gilda Black - Black Crepe Asymmetrical Diamante Embellished Dress
    Save 50%

    Gilda - Black

    Original Price $422.61
    Current Price $211.83
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Gilda Dress proves that simple elegance is the way to go for your next ...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.