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  • Amalia Dress

    $508.40
    XXS XS S M L XL 2XL

    Monaco Collection Simple in design and elevated by its embroidered beaded mesh fabric, the Amalia Dress is the sophisticated style you need for yo...

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  • Giulianna White Midi with Boned Bodice and A-Line Skirt Giulianna White Midi with Boned Bodice and A-Line Skirt

    Giulianna Dress

    $444.85
    XXS XS S M L XL 2XL

    Monaco Collection Romance at its finest. The Giulianna Dress embraces femininity with its 3D butterfly fabric, structured bodice, and lace-up back...

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  • Niala White Satin Set with Diamante Waist Ties & Trim Niala White Satin Set with Diamante Waist Ties & Trim
    Save 34%

    Niala Set

    $242.55
    $158.88
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  Monaco Collection The Niala Set exudes elegance. Featuring an exposed midriff with diamante emb...

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  • Jessie Satin & Polka Dot Tulle Set with Dainty Straps Jessie Satin & Polka Dot Tulle Set with Dainty Straps

    Jessie Set

    $444.85
    XXS XS S M L XL 2XL

    Monaco Collection Embracing femininity, the Jessie Set is so graceful. Featuring a draped crop that is elevated by dainty straps, a pleated waistl...

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  • Sarelle - Orange Chiffon Gown with Bodice Cut-Out Sarelle - Orange Chiffon Gown with Bodice Cut-Out
    Save 56%

    Sarelle - Orange

    $476.63
    $211.83
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Venice Collection Opt for a vibrant affair with the Sarelle Gown. Designed with a plunging diago...

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  • Sidney - Pink Sheer Bodice Gown with Off-Shoulder Throw Sidney - Pink Sheer Bodice Gown with Off-Shoulder Throw
    Save 30%

    Sidney - Pink

    $634.44
    $444.12
    XXS XS S M L XL

    Venice Collection The Sidney Gown harmonizes playful proportions and vibrant tones for a modern take on evening attire. Structured with a boned bo...

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  • Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit
    Save 57%

    Faretti - White

    $497.81
    $211.83
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Dalida CollectionDefined with a straight neckline, sheer mesh corset, and a side slit with a dra...

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  • Candice - Pink Satin Gown with Diamante Criss Cross Straps Candice - Pink Satin Gown with Diamante Criss Cross Straps
    Save 30%

    Candice - Pink

    $338.94
    $237.25
    XXS XS S M L XL

    Dalida Collection Blending a minimalistic silhouette with a feminine pink hue, the Candice Gown is the perfect look for your event. Decorated with...

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  • Leona - Burgundy Satin Gown with Mermaid Silhouette Leona - Burgundy Satin Gown with Mermaid Silhouette
    Save 50%

    Leona - Burgundy

    $422.61
    $211.83
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionSimplistic yet stylish, the Leona Gown proves that less is more. Created ...

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  • Electra - Emerald Sequin Gown with Lace-Up Sides and Straight Neckline Electra - Emerald Sequin Gown with Lace-Up Sides and Straight Neckline
    Save 57%

    Electra - Emerald

    $497.81
    $211.83
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionThe Electra Gown blends a minimalist aesthetic with a contemporary design ...

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Explore the new arrivals from Alamour The Label! Each undeniably beautiful piece has been designed to not only reshape and redefine the boundaries of formal and casual wear, but to make you look and feel your best! Whether you’re looking to simply enhance your wardrobe or have an extra special event creeping up on your calendar, our new collection is for you.

Inspired by you, the babes who bring our stunning pieces to life, each item is lovingly made from high quality fabrics to ensure you’re feeling cute and confident. Our pieces are suited to all shapes, sizes and skin tones, so get ready to find your most flattering fit yet. From romantic, dreamy dresses, to lacey bohemian styles, hollywood glam details and chic contemporary shapes, Alamour The Label has it all.

From the ballroom to the bedroom, Alamour now also offers a diverse, one of a kind lounge wear range made in luxe fabrics with careful attention to detail. With an exciting & diverse range of eye-catching colours, embellishments and designs that fashion dreams are made of.

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