

Tura - Emerald
The Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high ...
View full detailsThe Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high ...
View full detailsThe Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. ...
View full detailsThe Côte d'Azur Collection The Jola Gown opts for a vibrant affair with its bright pink velvet sequin fabric. Embellished with sequins, this style...
View full detailsIn Bloom - the Made-To-Order Collection The Isabel Gown provides a sensual appeal to your evening attire with each design detail. Featuring a deep...
View full detailsIn Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over...
View full detailsIn Bloom - the Made-To-Order Collection Defined by its glistening emerald fabric and sophisticated silhouette, the Zara Gown proves to be a conten...
View full detailsIn Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin fa...
View full detailsThe Côte d'Azur Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over side slit. ...
View full detailsIn Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
View full detailsIn Bloom - the Made-To-Order Collection Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless strai...
View full detailsIn Bloom - the Made-To-Order Collection The Madison Gown takes a bright and bold approach event wear with its iridescent pink sequin fabric. Fitte...
View full detailsExude elegance and grace with Alamour the Label’s exquisite collection of velvet dresses. Meticulously designed with care and attention to detail and crafted from the most luxurious velvet textiles, each dress encapsulates timeless beauty and unmatched quality.
Indulge in opulence and step out in one of our lavish velvet gowns that flatters your silhouette and makes you feel like the star of the show, whether you’re attending a glamorous cocktail party, romantic dinner for two or black tie events.
Lean in to vintage glamour with a classic black velvet dress and accessorise with sparkling pearls and diamonds or explore deep jewel tones of emerald green, sapphire blue and ruby red.
Pair contemporary silhouettes with timeless fabrics, with a floor length gown featuring scooping necklines, asymmetric sleeves and cutouts or opt for an alluring velvet mini dress complete with your favourite heels.
Explore Alamour the Label’s breathtaking edit of velvet gowns and dresses to find the perfect look for your next special occasion.