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  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice
    Save 57%

    Maliha - White

    $525.86
    $223.77
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

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  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit
    Save 52%

    Zora - Pink

    $469.92
    $223.77
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

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  • Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train
    Save 52%

    Salma - Navy

    $469.92
    $223.77
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    $446.42
    $223.77
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Oberta Black Feather Set with Sequin Palazzo Pants Oberta Black Feather Set with Sequin Palazzo Pants
    Save 50%

    Oberta Set

    $446.42
    $223.77
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Oberta Set is the epitome of maximalism with its feathered bustier & sequinned/beaded ...

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  • Ovica Lilac Mini Dress with Off-Shoulder Puff Sleeves and Sheer Boned Bodice Ovica Lilac Mini Dress with Off-Shoulder Puff Sleeves and Sheer Boned Bodice
    Save 61%

    Ovica Dress

    $289.78
    $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Defined with a draped bodice, sheer mesh corset, and short puff sleeves, the Ovica Dress is so...

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  • Imani - Apricot Mule Heel with Over Foot Straps Imani - Apricot Mule Heel with Over Foot Straps
    Save 38%

    Imani - Apricot Heels

    $177.90
    $110.77
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesAn easy-to-wear slip-on mule, the Imani Heels in apricot features a comfo...

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  • Laila - Black Lace-Up Spool Heel Laila - Black Lace-Up Spool Heel
    Save 38%

    Laila - Black Heels

    $177.90
    $110.77
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesLuxurious in fabrication and style, the Laila Heels are designed to be p...

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  • Laila - Nude Lace-Up Spool Heel Laila - Nude Lace-Up Spool Heel
    Save 38%

    Laila - Nude Heels

    $177.90
    $110.77
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesLuxurious in fabrication and style, the Laila Heels are designed to be p...

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  • Mimi - Lime Sequin Halter Dress with Sheer Boned Bodice with Frill Side and Side Slit Mimi - Lime Sequin Halter Dress with Sheer Boned Bodice with Frill Side and Side Slit
    Save 64%

    Mimi - Lime

    $615.37
    $223.77
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Mimi Gown is a fashion-forward design that guarantees all the attention. Fitted with a she...

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  • Clementine Dress - Sculptured Flounce Midi Statement Dress Clementine Dress - Sculptured Flounce Midi Statement Dress
    Save 50%

    Clementine Dress

    $503.49
    $251.74
    XXS XS S M L XL

    Exclusive Monte Carlo Collection This structured midi dress was made to make a statement! The Clementine Dress features a sculptured flounce piece...

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  • Elaine Dress - Floral Midi Dress with Long Sleeves & Lace-Up Elaine Dress - Floral Midi Dress with Long Sleeves & Lace-Up
    Save 50%

    Elaine Dress

    $312.16
    $156.08
    XXS XS S M L XL

    Exclusive Monte Carlo Collection Florals and frills, this midi dress exudes elegance with its juliet style sleeves, lace-up back, and straight sil...

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  • Maeve Yellow Poplin Two Piece Set Maeve Yellow Poplin Two Piece Set
    Save 65%

    Maeve Set

    $323.35
    $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Maeve Set is so feminine and playful. With its bright yellow hue, v-cut neckline & adj...

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  • Ariel - Red Glitter Mule Heels with Bow Statement Ariel - Red Glitter Mule Heels with Bow Statement
    Save 60%

    Ariel - Red Heels

    $278.60
    $110.77
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesCommand all the attention in these standout mules. The Ariel is made from...

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  • Manon Black Lace Dress with Lace-Up Back Manon Black Lace Dress with Lace-Up Back
    Save 50%

    Manon Dress

    $289.78
    $144.89
    XXS XS S M L XL

    Exclusive Monte Carlo Collection Timeless elegance meets chic glamour in the Manon Dress. Embellished with sequins, this black lace midi dress fea...

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  • Averie San Gallo Lace Maxi Dress Averie San Gallo Lace Maxi Dress
    Save 65%

    Averie Dress

    $323.35
    $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Embrace the warmer weather with a bohemian feel in the Averie Dress. You can't go past the lux...

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  • Jaida Floral Pink Maxi Dress Jaida Floral Pink Maxi Dress
    Save 60%

    Jaida Dress

    $278.60
    $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This floral fabrication adds an extra dose of femininity to your resort wear. With a v-necklin...

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  • Tropez Top - White Cropped Bustier Top With Ruching & Frills Tropez Top - White Cropped Bustier Top With Ruching & Frills
    Save 50%

    Tropez Top

    $67.08
    $33.53
    XXS XS S M L XL

    Resort Collection  The Tropez Top, a paragon of summer elegance. Its design boasts a graceful tie-up at the center, accompanied by charming ...

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Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.