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THIS MONTH ONLY: FREE EXPRESS SHIPPING FOR USA & AUS. AUTOMATICALLY APPLIED AT CART ON ORDERS OVER $200AUD.
THIS MONTH ONLY: FREE EXPRESS SHIPPING FOR USA & AUS. AUTOMATICALLY APPLIED AT CART ON ORDERS OVER $200AUD.
THIS MONTH ONLY: FREE EXPRESS SHIPPING FOR USA & AUS. AUTOMATICALLY APPLIED AT CART ON ORDERS OVER $200AUD.
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Simple Gowns

  • Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit
    Save 43%

    Alyssa - Oyster

    Original Price $396.66
    Current Price $226.66
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Exclusive Simply Stylish CollectionCommand attention in the Alyssa Gown, a masterpiece of elegan...

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  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 52%

    Clio - White

    Original Price $476.00
    Current Price $226.66
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

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  • Lorenza - Red Off-Shoulder Satin Gown with Side Slit & Mermaid Train
    Save 70%

    Lorenza - Wine Red

    Original Price $565.53
    Current Price $170.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Exclusive Rome Collection  For an effortlessly sophisticated charm, consider the Lorenza go...

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  • Anna - Gold Glitter Gown with Plunge Neckline and Mermaid Silhouette Anna - Gold Glitter Gown with Plunge Neckline and Mermaid Silhouette
    Save 52%

    Anna - Gold

    Original Price $476.00
    Current Price $226.66
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Côte d'Azur CollectionOpt for a simple understated style with a hint of glamour in the Anna Gow...

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  • Madea - Black Crepe Gown with Mesh Insert & Side Slit Madea - Black Crepe Gown with Mesh Insert & Side Slit
    Save 52%

    Medea - Black

    Original Price $476.00
    Current Price $226.66
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...

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  • Lara White - Crepe High Back High Slit Prom Formal Evening Dress Lara White - Crepe High Back High Slit Prom Formal Evening Dress
    Save 52%

    Laria - White

    Original Price $476.00
    Current Price $226.66
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Classic elegance has always proven to steal the spotlight, and the Laria Go...

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  • Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train
    Save 52%

    Salma - Navy

    Original Price $476.00
    Current Price $226.66
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    Original Price $452.20
    Current Price $226.66
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Betty - Red Satin Gown with One-Shoulder Sleeve Betty - Red Satin Gown with One-Shoulder Sleeve
    Save 75%

    Betty - Red

    Original Price $452.20
    Current Price $113.33
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This vibrant style was made for those who love to make a statement. Fitted with an asymmetrica...

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With a focus on minimalism, the Simple collection at Alamour the Label is a carefully curated range of timeless gowns that are perfect for your next event. Our assortment of simple dresses features clean, quality and structured silhouettes that are irresistibly gorgeous. Pared back and sophisticated, these styles are the ideal investment for any wedding, formal or special event in your social calendar.

Choose from subtle yet glamorous cuts including cowl or plunging necklines, off the shoulder sleeves, strapless bodices and a-line, slip or mermaid skirts to find the most flawless fit. Our simple and sleek evening gowns are all hued with rich colour palettes, meaning you’ll find the perfect shade to enhance your natural beauty. Shop on trend pastel shades, deep jewel tones and beautifully bold brights, with each dress crafted from quality fabric including sensual satin, dreamy tulle, elegant lace and figure hugging jersey. In our collection of simple gowns, there's something to suit everyone. Free Shipping offer to AUS & USA. Shop Now, Pay Later payment options available for USA, AUS, NZ, UK & CA.