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  • Galina Orange Lace Maxi Dress Galina Orange Lace Maxi Dress
    Save 60%

    Galina Dress

    Original Price $278.60
    Current Price $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bright in colour & classic in fabrication, the Galina Dress embraces modern elegance with ...

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  • Ainara Floral A-Line Mid Dress Ainara Floral A-Line Mid Dress
    Save 71%

    Ainara Dress

    Original Price $391.60
    Current Price $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The frill detailing on this floral printed midi is what elevates its romantic aesthetic. The A...

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  • Lola Satin Long Sleeve Two-Piece Set Lola Satin Long Sleeve Two-Piece Set
    Save 50%

    Lola Set

    Original Price $189.09
    Current Price $94.54
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Lola Set is bound to make an entrance no matter the event. Bright yellow in colour and sof...

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  • Monia Top - Black Essential Cropped Top with Criss-Cross Straps Monia Top - Black Essential Cropped Top with Criss-Cross Straps
    Save 67%

    Monia Top

    Original Price $67.08
    Current Price $22.38
    XXS XS S M L XL

    Exclusive Love Me Collection The Monia Top provides a minimalist aesthetic with its simple scoop bustier design and cross-over back. Rendered from ...

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  • Melina Set - Pink Floral Set with Criss Cross Back and Side Slit Melina Set - Pink Floral Set with Criss Cross Back and Side Slit
    Save 58%

    Melina Set

    Original Price $267.41
    Current Price $111.89
    XXS XS S M L XL

    Sweet Escape Collection Welcome the spring season in with the Melina Set. Inspired by the blooming flowers, this set is crafted from a romantic fl...

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  • Chloe Dress - Oyster Satin Midi with Cut Outs Chloe Dress - Oyster Satin Midi with Cut Outs
    Save 69%

    Chloe Dress

    Original Price $358.03
    Current Price $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Chloe Dress is designed with alluring cut-outs on the neckline and sleeves, intricate diam...

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  • Antonia Dress - Shimmering Orange One Shoulder Midi Dress with Cut Out
    Save 50%

    Antonia Dress

    Original Price $222.65
    Current Price $111.33
    XXS XS S M L XL

    Party Collection  Alluring and stylish, the Antonia Dress was made to capture the attention. Featuring a side waist cut-out with an adjustable tie,...

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  • Rosie Top - White Fluffy Off-Shoulder Long Sleeve Top with Ruching Rosie Top - White Fluffy Off-Shoulder Long Sleeve Top with Ruching
    Save 69%

    Rosie Top

    Original Price $89.45
    Current Price $27.97
    XXS XS S M L XL

    Luxe Essentials Collection The Rosie Top, a must-have addition to your wardrobe. With an alluring ruched center, adjustable drawstrings, and off-sh...

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  • Monica Red Midi Dress with Rose Statement Sleeves Monica Red Midi Dress with Rose Statement Sleeves
    Save 69%

    Monica Dress

    Original Price $358.03
    Current Price $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Monica Dress brings a glamourous approach to your wardrobe with its statement sleeves, fit...

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  • Jordana Floral Two Piece Set with Frill Sleeve Detail Jordana Floral Two Piece Set with Frill Sleeve Detail
    Save 56%

    Jordana Set

    Original Price $256.22
    Current Price $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Two-Piece sets are the perfect wardrobe essentials this spring. The Jordana Set is rendered fr...

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  • Aleeza Rosy Iridescent Mesh Maxi Dress Aleeza Rosy Iridescent Mesh Maxi Dress
    Save 76%

    Aleeza Dress

    Original Price $469.92
    Current Price $111.89
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Made with love, the Aleeza Dress exudes romance. Showcasing a new iridescent mesh fabric in a ...

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  • Paula Red Satin Off-Shoulder Dress Paula Red Satin Off-Shoulder Dress
    Save 50%

    Paula Dress

    Original Price $211.46
    Current Price $105.73
    XXS XS S M L XL

    Opt for a sophisticated look in the Paula Dress. Rendered in a floral satin jacquard fabric and elevated with its off-shoulder bishop style sleeve...

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Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.