MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
MAY APP GIVEAWAY: WIN AN AUD $500 GIFT CARD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
Skip to content

Filters

Sale

  • Moya Lilac Mini Dress with Diamante Straps Moya Lilac Mini Dress with Diamante Straps
    Save 65%

    Moya Dress

    $289.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice CollectionThe Moya Dress stands as the ideal choice for your upscale event. It showcases...

    View full details
  • Elettra Iridescent Emerald Dress with Cowl Neckline Elettra Iridescent Emerald Dress with Cowl Neckline
    Save 65%

    Elettra Dress

    $289.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Venice CollectionThe Elettra Gown features a cowl neckline that gracefully frames the décolleta...

    View full details
  • Niala White Satin Set with Diamante Waist Ties & Trim Niala White Satin Set with Diamante Waist Ties & Trim
    Save 34%

    Niala Set

    $229.00
    $150.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item.  Monaco Collection The Niala Set exudes elegance. Featuring an exposed midriff with diamante emb...

    View full details
  • Ingrid - Navy Satin Gown with Sheer Boned Bodice and Side Slit Ingrid - Navy Satin Gown with Sheer Boned Bodice and Side Slit
    Save 57%

    Ingrid - Navy

    $470.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Dalida Collection The Ingrid Gown blends a glamorous design with a chic navy hue for a timeless...

    View full details
  • Adele Dress | Afterpay | Zip | Sezzle | LayBuy Adele Dress | Afterpay | Zip | Sezzle | LayBuy
    Save 56%

    Adele Dress

    $229.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Monaco CollectionTimeless elegance with a touch of femininity. The Adele Dress is rendered from ...

    View full details
  • Giovanna Strapless Emerald Dress with Sheer Mesh Bodice Giovanna Strapless Emerald Dress with Sheer Mesh Bodice
    Save 75%

    Giovanna Dress

    $399.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Monaco CollectionDefined with a draped bodice, sheer mesh corset, and bright emerald hue, the G...

    View full details
  • Electra - Emerald Sequin Gown with Lace-Up Sides and Straight Neckline Electra - Emerald Sequin Gown with Lace-Up Sides and Straight Neckline
    Save 57%

    Electra - Emerald

    $470.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Côte d'Azur CollectionThe Electra Gown blends a minimalist aesthetic with a contemporary design ...

    View full details
  • Madea - Black Crepe Gown with Mesh Insert & Side Slit Madea - Black Crepe Gown with Mesh Insert & Side Slit
    Save 52%

    Medea - Black

    $420.00
    $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...

    View full details
  • Aella - White 3D Embellished Two Piece Set with Sheer Bodice Aella - White 3D Embellished Two Piece Set with Sheer Bodice
    Save 64%

    Aella - White

    $550.00
    $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection With a sense of femininity, Alamour the Label introduces the Aella Set. You...

    View full details
  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 52%

    Clio - White

    $420.00
    $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

    View full details
  • Claudia Navy - Iridescent Navy Cowl Neck Gown with Lace-Up Back Claudia Navy - Iridescent Navy Cowl Neck Gown with Lace-Up Back
    Save 55%

    Claudia - Navy

    $440.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Claudia Gown will have you exuding confidence at your next event. Made ...

    View full details
  • Maria Black - Sequin Multiway Key Hole Prom Formal Evening Dress Maria Black - Sequin Multiway Key Hole Prom Formal Evening Dress
    Save 52%

    Maria - Black

    $420.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Alluring yet elegant, the Maria Dress epitomizes modern formal wear. This d...

    View full details
  • Selene - Emerald Sequin Gown with Side Cut-Outs and Mermaid Silhouette Selene - Emerald Sequin Gown with Side Cut-Outs and Mermaid Silhouette
    Save 52%

    Selene - Emerald

    $420.00
    $200.00
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Skin baring and figure-hugging, the Selene Gown was made to be shown off. M...

    View full details
  • Amary Black - Crepe Sheer Structured Prom Formal Gown Amary Black - Crepe Sheer Structured Prom Formal Gown
    Save 56%

    Amary - Black

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Sculptured to perfection. The Amary Gown is created with an a-line fit, hal...

    View full details
  • Lara White - Crepe High Back High Slit Prom Formal Evening Dress Lara White - Crepe High Back High Slit Prom Formal Evening Dress
    Save 52%

    Laria - White

    $420.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Classic elegance has always proven to steal the spotlight, and the Laria Go...

    View full details
  • Gilda Black - Black Crepe Asymmetrical Diamante Embellished Dress Gilda Black - Black Crepe Asymmetrical Diamante Embellished Dress
    Save 50%

    Gilda - Black

    $399.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Gilda Dress proves that simple elegance is the way to go for your next ...

    View full details
  • Lena Dress - Blue & Gold Midi Dress with Cut-Outs & Diamante Detailing Lena Dress - Blue & Gold Midi Dress with Cut-Outs & Diamante Detailing
    Save 56%

    Lena Dress

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Exclusive Monte Carlo Collection The Lena Dress embodies elegance with its side cutouts, diamant...

    View full details
  • Sarelle - Orange Chiffon Gown with Bodice Cut-Out Sarelle - Orange Chiffon Gown with Bodice Cut-Out
    Save 56%

    Sarelle - Orange

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Venice Collection Opt for a vibrant affair with the Sarelle Gown. Designed with a plunging diago...

    View full details
  • Remi Dress - Pink Leather Mini Dress with Feather trim Details Remi Dress - Pink Leather Mini Dress with Feather trim Details
    Save 61%

    Remi Dress

    $259.00
    $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Embrace modernity with the Remi Dress. This tight-fitted mini features a feather accent with a...

    View full details
  • Kamilah - Fuchsia Pink Lace-Up Diamante Heels Kamilah - Fuchsia Pink Lace-Up Diamante Heels
    Save 45%

    Kamilah - Fuchsia Heels

    $179.00
    $99.00
    36 37 38 39 40 41

    Final sale - No returns or exchanges on this item. Exclusive Alamour ShoesLuxurious in fabrication and style, the Kamilah Heels are designed to be ...

    View full details

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.