Cheryce - Black
In Bloom - the Made-To-Order Collection Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless strai...
View full detailsIn Bloom - the Made-To-Order Collection Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless strai...
View full detailsIn Bloom - the Made-To-Order Collection The Lindsey Set was made to contemporise typical formal attire with its two-piece design. Cut from a stret...
View full detailsIn Bloom - the Made-To-Order Collection Rendered with light-catching sequins in a classic black tone, the Hailey Gown will elongate the figure wit...
View full detailsIn Bloom - the Made-To-Order Collection Simplistic elegance is the best way to describe the Whitney Gown. Designed with a strapless neckline, a do...
View full detailsFinal sale - No returns or exchanges on this item. The Maureen Gown provides a glamorous appeal with its diamante accents & sequin fabric. Fe...
View full detailsVenice Collection The Bellucci Gown offers an abundance of luxury and class with each creative detail. Cut from an airy chiffon fabric, it has a d...
View full detailsVenice Collection Simplistic elegance is key this season and the Mylene Gown is the perfect example of this. Designed with a halter neckline that ...
View full detailsFinal sale - No returns or exchanges on this item. The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...
View full detailsCôte d'Azur Collection The Regina Gown brings glamour & style to your event edit with its sheer style, deep plunge neckline & dainty waist...
View full detailsCôte d'Azur Collection A striking style that is both captivating and chic. The Donato Gown is created with a fit and flare silhouette, sheer bodice...
View full detailsDalida Collection The Scarlett Gown emulates luxury with each detail. This style is formed with a strapless neckline and a statement feather trim. ...
View full detailsFinal sale - No returns or exchanges on this item. The Dinah Gown provides an alluring approach to your evening attire with its daring waist cut-...
View full detailsFinal sale - No returns or exchanges on this item. Glamour comes easy with the Delphi Gown. Featuring a statement off-shoulder drape, sweeping as...
View full detailsFinal sale - No returns or exchanges on this item. Invest in modern sophistication with the Marilyn Gown. Formed with a sheer mesh bodice with a s...
View full detailsFinal sale - No returns or exchanges on this item. Providing luxury & elegance, the Ainsley Set was designed with the finer details in mind. I...
View full detailsThe Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. ...
View full detailsThe Côte d'Azur Collection Embodying sophistication, the Doruntina Gown is designed with an open back, waist cut-outs, and a form-fitting silhouet...
View full detailsThe Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...
View full detailsPRE-ORDER ESTIMATED SHIP DATE 30TH MAY 2024 Aphrodite Collection This chic design was made to elevate your formal attire. With a dramatic plunge ne...
View full detailsPRE-ORDER ESTIMATED SHIP DATE 30TH MAY 2024 Aphrodite Collection Feel elegant & chic in this black lace gown. With a cowl neck, lace-up back...
View full detailsAphrodite Collection The Adelia Gown bares a minimalistic aesthetic with its sleek black look. With a lace scalloped trim, low back, and mermaid s...
View full detailsPRE-ORDER ESTIMATED SHIP DATE 30TH MAY 2024 Aphrodite Collection The minimalistic aesthetic of the Phoebe Gown allows the focus to fall on you. ...
View full detailsAphrodite Collection The Theodora Gown is constructed from panels of sheer glitter mesh fabric layered along the skirt for an added sense of glamo...
View full detailsFinal sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...
View full detailsFall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.
Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.