GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
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Prom & Evening Wear | Dresses and Gowns

  • Claudette - White Gown with Off-Shoulder Feather Detail Claudette - White Gown with Off-Shoulder Feather Detail
    Save 56%

    Claudette - White

    Original Price $899.00
    Current Price $399.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Claudette Gown is the epitome of luxury. This style was created with a feather-trimmed nec...

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  • Cyra - White Sequin with Bust Cut-Out Gown Cyra - White Sequin with Bust Cut-Out Gown
    Save 58%

    Cyra - White

    Original Price $480.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...

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  • Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit
    Save 30%

    Faretti - White

    Original Price $470.00
    Current Price $329.00
    XXS XS S M L XL

    Dalida Collection Defined with a straight neckline, sheer mesh corset, and a side slit with a draped waistline, the Faretti Gown was designed to e...

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  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice
    Save 57%

    Maliha - White

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

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  • Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline Kasey - White Crepe Gown with Lace-Up Sides and Straight Neckline
    Save 52%

    Kasey - White

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.