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Shop Formal Dresses and Gowns

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Zinna Dress - Pink Floral Strapless Midi with Curved Neckline & Slit
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Zerlina - Emerald Patterned Sequin Gown with Side Slit & Lace Up Back
Made To Order
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Zerlina - White Patterned Sequin Gown with Side Slit & Lace Up Back
Made To Order
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Zeni - White Off-Shoulder Long Sleeve Sequin Gown with Strappy Back
Made To Order
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Zendaya - Black Fluffy Two Piece with Cropped Top & High Waist Pants

Zendaya Set

$74.98
$149.95
Sale
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A&N Luxe Zella -Emerald Sequin Mermaid Gown With High Neck & Open Back
Made To Order
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Zehra Dress - Yellow Satin Textured Mini with Long Off-Shoulder Sleeves
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Zariah - White Sequin Mermaid Gown with Plunge Neck & Lace-Up Back
Made To Order
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Zaria - Burgundy Satin Mermaid Gown with Lace-Up Back & Side Slit
Made To Order
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Zaniya Satin Gown - Turquoise
Made To Order
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Zahaya Gown - Gold V Neck Formal Dress with Curve Hugging Fit

Zahaya Gown - Gold

$175.00
$450.00
Sale
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Zahaya Drop Flowers Earrings
Sold Out
SOLD OUT
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Ysabelle - Lilac Tulle Embellished A-Line Gown with Lace-Up Back
Made To Order
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Ysabelle Gold Butterfly Hoop Earrings
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A&N Luxe Yoven - Rose Gold Sequin Gown with Lace-Up Back & Side Slit
Made To Order
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Yolanda - Silver Beaded Tulle A-line Gown with Crystals & Plunge Neck
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Yelena - Black Lace Dress with Tie-Up Bustier & Off-Shoulder Sleeves

Yelena Dress

$79.98
$159.95
Sale
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Yassmine Mermaid Gown - Gold V Neck Dress with Spaghetti Straps
In stock
Sale
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Yassmine Luxe - Rose Gold Sequin Gown with V Plunge Neckline & Train
In stock
Sale
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Yassmine Luxe - Gold Sequin Backless Gown with Mermaid Train

Yassmine Luxe - Gold

$249.50
$499.00
In stock
Sale
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Yassmine Luxe - Emerald Sequin Backless Gown with Mermaid Train
In stock
Sale
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Yassmine Luxe - Copper Gold Sequin Gown with V Plunge Neckline
In stock
Sale
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Yassmine Luxe - Burgundy Sequin Gown with Mermaid Tail & Open Back
In stock
Sale
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Yassmine Luxe - Black Sequin Gown with Mermaid Tail & Open Back

Yassmine Luxe - Black

$249.50
$499.00
Sale
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Yasmin - Silver Sequin Backless Fitted Gown with Plunge Neck & Slit
Made To Order
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Yaritza - Off-Shoulder Silver Beaded A-Line Tulle Gown with Side Slit
Made To Order
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Yara - Rose Gold Sequin Mermaid Gown with Side Slit & Train
Made To Order
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Xena - White Strapless Midi Dress with Slit, Bustier & Strappy Back

Xena Dress

$139.95
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Winnie Set - Pink Frilly Tie Dye Two Piece with Branded Drawstring

Winnie Set

$89.98
$179.95
Sale
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Viviana - Rose Gold Strapless Sequin Tassel Gown with Mermaid Train

Viviana - Rose Gold

$249.50
$499.00
In stock
Sale
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Vittoria Black - Black Sequin Backless Gown with Plunge Neckline
Pre Order
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Viola - Wine Red Off-Shoulder Long Sleeve Jersey Gown

Viola - Wine Red

$49.95
$370.00
Sold Out
SOLD OUT
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Verona - Emerald Patterned Sequin Gown with Lace-Up Back

Verona - Emerald

$249.50
$499.00
In stock
Sale
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Verbana Set - White Textured Two Piece With Long Sleeves and Frills
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Verbana - White Textured A-Line Mini Dress with Cut-Out Waist & Frills
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Vera Emerald - Satin Asymmetrical Prom Formal Gown
Pre Order
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Varina - Black Fitted Sequin Gown with Plunge Neckline & Low Back
In stock
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Vanetta Gold Shell Drop Earrings
Sold Out
SOLD OUT
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Vanessa Dress - White Long Sleeve High Neck A-Line Mini Dress
In stock
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Vanessa - Sky Blue Satin A-Line Gown with Scoop Neck, Train & Slit
Made To Order
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Vamira - Golden Rust Satin Gown with Cowl Neck & Thin Straps

Vamira - Golden Rust

$175.00
$350.00
Sold Out
SOLD OUT
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Vamira - Burgundy Satin Gown with Cowl Neck & Thin Straps

Vamira - Burgundy

$175.00
$350.00
Sold Out
SOLD OUT
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Vallara - Fuchsia Shimmering Midi Dress with Cowl Neck & Lace-Up Back
Sold Out
SOLD OUT
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Valeriya - Sky Blue, Silver & Nude Beaded Tulle Gown with Open Back
Made To Order
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Valerie - Rose Gold Embellished Low Back Gown with Plunge Neck

Valerie - Rose Gold

$225.00
$450.00
In stock
Sale

Dress to impress and get ready to stun in one of the incredible formal gowns from Alamour The Label. We design each one of our break taking pieces with our customers in mind, so you can shop with total confidence knowing that our dresses are made to fit and flatter every shape and size…at last! Explore our full collection of prom and evening wear to nail your dream look for your upcoming formal, wedding or special occasion. 

Shop formal dresses and evening wear that will feel like it was made just for you. With options for perfect pieces in satin, sequin, stretch glitter, tulle, crepe and Ponti, you’re pretty much guaranteed to fall in love with so many styles. Our stunning fabrics and delicate hues are all spun into form fitting cuts to flatter and flaunt your curves. Explore A-line, mermaid, body con, off the shoulder and slip dress styles to stand out from the crowd and feel your very best at your next special event. 

Well, what are you waiting for? Jump in and enjoy your formal dress online shopping, it'll be the easiest search yet, promise! Buy Now and Pay Later Available for AU, US, NZ, UK, CA.