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Shop Formal Dresses and Gowns

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Ayelet - Black Strapless Glitter Gown with Off-Shoulder Sleeve & Slit
In stock
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Yassmine Mermaid Gown - Gold V Neck Dress with Spaghetti Straps
In stock
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Elyse - Black Patterned Sequins Gown with Plunge Neck & Open Back
In stock
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Jocelina - Gold Glitter Gown | Long Off-Shoulder Sleeves & Side Slit
In stock
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Farah - Multiple Colours
Sale
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Mariella - Red 3D Floral Embellished Gown with Structured Bodice
In stock
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Layali - White Lace Sleeveless Gown with V-Neckline & Low Back
In stock
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Remas - White, Pink & Gold Mermaid Gown with Straight Neckline & Tie
In stock
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Julianne - White Plunge Neck Mermaid Gown with Slit & Multiway Straps
In stock
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Estrella - Emerald One-Shoulder Jersey Gown with Side Slit
In stock
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Yassmine Luxe - Copper Gold Sequin Gown with V Plunge Neckline
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Selina - Wine Red Backless Jersey Gown with Plunge Neckline
In stock
Made To Order
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Layali - Black Lace Sleeveless Gown with V-Neckline & Side Slit
In stock
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Lyla - Rose Gold V-neck Sequin Gown with Side Slit & Lace-Up Back
In stock

Dress to impress and get ready to stun in one of the incredible formal gowns from Alamour The Label. We design each one of our break taking pieces with our customers in mind, so you can shop with total confidence knowing that our dresses are made to fit and flatter every shape and size…at last! Explore our full collection of prom and evening wear to nail your dream look for your upcoming formal, wedding or special occasion. 

Shop formal dresses and evening wear that will feel like it was made just for you. With options for perfect pieces in satin, sequin, stretch glitter, tulle, crepe and Ponti, you’re pretty much guaranteed to fall in love with so many styles. Our stunning fabrics and delicate hues are all spun into form fitting cuts to flatter and flaunt your curves. Explore A-line, mermaid, body con, off the shoulder and slip dress styles to stand out from the crowd and feel your very best at your next special event. 

Well, what are you waiting for? Jump in and enjoy your formal dress online shopping, it'll be the easiest search yet, promise! Buy Now and Pay Later Available for AU, US, NZ, UK, CA.