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Shop Formal Dresses and Gowns

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Cellina Mini

$169.00 AUD

Cellina Gold & Diamante Hoop Earrings

From $39.95 AUD - $59.95 AUD
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Cellina Dress

$249.00 AUD
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Celia Set

$320.00 AUD

Celia Bralette

$39.50 AUD
$79.00 AUD
Sale

Celesta - Black

$420.00 AUD
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Cecily Top - White

$34.50 AUD
$69.00 AUD
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Cecily Top - Black

$34.50 AUD
$69.00 AUD
Sale

Cecily Set

$199.95 AUD

Cecily Pants - Black

$49.98 AUD
$99.95 AUD
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Cassie Dress

$320.00 AUD
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Cassie Beaded Gown - Burgundy

$249.50 AUD
$499.00 AUD
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Cassidy Dress

$84.50 AUD
$169.00 AUD
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Caryn Dress

$169.95 AUD
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Carmen Dress

$169.00 AUD

Carmelia Beaded - White

$475.00 AUD
$950.00 AUD
Sale

Carmela Top

$39.50 AUD
$79.00 AUD
Sale

Carmela Pants

$49.50 AUD
$99.00 AUD
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Cara Sweatshirt - Sky Blue

$25.00 AUD
$89.95 AUD
Sale

Cara Sweatshirt - Multi

$25.00 AUD
$89.95 AUD
Sale

Cara Kids Set - Pink

$44.98 AUD
$89.95 AUD
Sale

Candice Bra

$15.00 AUD
$49.95 AUD
Sale
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Camilla - Burgundy

$225.00 AUD
$450.00 AUD
Sale

Camala Lurex Gown - Dusty Pink

$225.00 AUD
$450.00 AUD
Sale

Calvina Dress

$174.30 AUD
$249.00 AUD
Sale

Calliso Gold Hoop Earrings

From $29.95 AUD - $59.95 AUD
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Caliana - White

$470.00 AUD
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Caelia Dress

$350.00 AUD
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Brissa Dress

$249.00 AUD

Brigette Dress

$100.00 AUD
$259.00 AUD
Sale
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Briella Set

$175.00 AUD
$350.00 AUD
Sale
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Briel Dress

$320.00 AUD

Blinera - Sage

$420.00 AUD
Made To Order
Made To Order

Dress to impress and get ready to stun in one of the incredible formal gowns from Alamour The Label. We design each one of our break taking pieces with our customers in mind, so you can shop with total confidence knowing that our dresses are made to fit and flatter every shape and size…at last! Explore our full collection of prom and evening wear to nail your dream look for your upcoming formal, wedding or special occasion. 

Shop formal dresses and evening wear that will feel like it was made just for you. With options for perfect pieces in satin, sequin, stretch glitter, tulle, crepe and Ponti, you’re pretty much guaranteed to fall in love with so many styles. Our stunning fabrics and delicate hues are all spun into form fitting cuts to flatter and flaunt your curves. Explore A-line, mermaid, body con, off the shoulder and slip dress styles to stand out from the crowd and feel your very best at your next special event. 

Well, what are you waiting for? Jump in and enjoy your formal dress online shopping, it'll be the easiest search yet, promise! Buy Now and Pay Later Available for AU, US, NZ, UK, CA.