Presenting the Giordana Dress. With a plunging v-neckline, alluring halter design, and open back, this dress is the epitome of glamour. Crafted fro...
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Meet the Jolanda Dress, a blend of simplicity and elegance. Crafted from semi-sheer velvet floral devore fabric, this midi dress exudes luxury. Its...
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La Vita Glam. Johanna Dress. With an alluring bodice cut-out, rose accents and a sheer velvet-devore fabric, this dress is the epitome of glamour....
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In Bloom - the Made-To-Order Collection The Isabel Gown provides a stylish appeal to your evening attire with each design detail. Featuring a deep...
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The Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. ...
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The Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high ...
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The Côte d'Azur Collection The Jola Gown opts for a vibrant affair with its bright pink velvet sequin fabric. Embellished with sequins, this style...
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In Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over...
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In Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin fa...
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In Bloom - the Made-To-Order Collection Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless stra...
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La Vita Glam Meet the Barbarella Dress – a dreamy sheer long-sleeve dress adorned with ruffle details, crafted from premium floral devoré fabric, ...
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The Côte d'Azur Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over side slit. ...
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In Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
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Le Rouge - the Made-To-Order Collection Classy and elegant, the Jenny was made after our best-selling Blanche dress. This glamorous version was mad...
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La Vita Glam The Maggia Set is a summer must-have. A cropped top, made from our signature floral roses davore fabric, featuring a delicate sheer f...
View full detailsExude elegance and grace with Alamour the Label’s exquisite collection of velvet dresses. Meticulously designed with care and attention to detail and crafted from the most luxurious velvet textiles, each dress encapsulates timeless beauty and unmatched quality.
Indulge in opulence and step out in one of our lavish velvet gowns that flatters your silhouette and makes you feel like the star of the show, whether you’re attending a glamorous cocktail party, romantic dinner for two or black tie events.
Lean in to vintage glamour with a classic black velvet dress and accessorise with sparkling pearls and diamonds or explore deep jewel tones of emerald green, sapphire blue and ruby red.
